ShapeWin Launches "Press Release Strength Diagnosis by ShapeWin" to Score Press Releases on 5 Axes

ShapeWin Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yusuke Kamimura; hereinafter "ShapeWin"), a PR company, has launched a web tool called "Press Release Strength Diagnosis by ShapeWin" that allows users to score the communication power of their own press releases for free in approximately 3 minutes.

This tool uses an AI engine to diagnose the communication power of press releases based on evaluation criteria accumulated by ShapeWin through supporting over 300 companies and refining more than 10,000 press releases, simply by inputting a PR TIMES corporate page URL. It calculates scores and grades (S/A/B/C/D) along five axes: (1) Title Strength, (2) News Value, (3) Clarity, (4) GEO (Generative AI Countermeasures), and (5) Authority. It visualizes communication power from three perspectives – media, search, and generative AI – which cannot be fully captured by simply "distributing and finishing."

Free diagnosis available here: https://www.shapewin.co.jp/app/pr-checker

The era when corporate communications reach society directly. An update to the evaluation criteria for communication power is needed.

For a long time, press releases were "documents to be read by reporters." However, they are now information that general readers see directly through searches and other means, and they also serve as primary information cited by generative AI such as ChatGPT and Google AI Search. Furthermore, the accumulation of communications through press releases plays an important role in building a company's authority and expertise.

On the other hand, the evaluation criteria often utilized by many PR personnel tend to be biased towards the perspective of "whether it reaches the media." In particular, "one-person PR" staff, who have few people to consult with, have had almost no means to objectively assess the communication power of their company's press releases.

Moreover, there has been no free tool available until now that could simultaneously diagnose the accumulation of media exposure, search, generative AI (GEO), and authority as independent evaluation axes. Therefore, ShapeWin has developed the free diagnostic tool "Press Release Strength Diagnosis by ShapeWin" to enable PR personnel to objectively grasp their company's communication power and use it for improvement.

ShapeWin, as an independent communication firm integrating PR, SNS, SEO, and GEO, has supported a wide range of organizations, from startups to listed companies, foreign-affiliated companies, and government agencies. Based on insights gained from supporting over 300 companies and refining over 10,000 press releases, we have incorporated the evaluation criteria of PR professionals into AI and made it usable by PR personnel on their own.

Diagnosing press release communication power with 5-axis scoring

The core of this tool is a 5-axis evaluation that reproduces the perspective of professional PR editors. The AI scores each axis from 0 to 100 points, calculating a total score and grade. Furthermore, it provides specific, fact-based feedback for each axis.

Axis

Focus of Evaluation

(1) Title Strength that Makes You Want to Click

Premise disclosure, specific numbers, presence of news elements

(2) News Value

From a reporter's perspective: "Would I want to read this even if the company name was hidden?" "Why would this become an article?"

(3) Clarity

Rules for understandable sentence structure, such as one idea per sentence and inverted pyramid structure

(4) Discoverability by Search and AI (GEO)

Is it written in a way that generative AI can easily cite, such as definition sentences, specific numbers, and unique data?

(5) Expressiveness of Authority

Who said it (E-E-A-T), assetization of achievements, consistency of communication

Among the five axes, (2) News Value, which influences whether a reporter "will write an article or not," is given the highest priority. Additionally, analysis of generative AI countermeasures (GEO), which are necessary in the AI search era, is performed and reflected in the scoring. The grade criteria are in five levels: S (90-100 points) / A (80-89 points) / B (65-79 points) / C (50-64 points) / D (0-49 points). The scoring engine enhances the accuracy of evaluation criteria based on actual refined examples that ShapeWin's PR consultants have provided feedback on.

Simply input your PR TIMES corporate page URL. Completed in 5 multiple-choice questions.

The usage flow is simple. By entering a PR TIMES corporate page URL, the tool automatically retrieves the company's 10 most recent press releases for diagnosis. Additionally, by clicking on 5 questions regarding PR structure, challenges, and target audience, results are output in approximately 3 minutes. Content entered in the free-response field is also reflected in specific advice.

Diagnoses the entire communication, not just a single press release.

This tool does not score just one press release. It provides an overview of communication frequency, thematic consistency, and the accumulation of primary information and authority from a group of recent press releases. It comprehensively diagnoses whether "recognition as a company in this field is being built through continuous communication."

This allows users to confirm the current status of their company's entire communication strategy, not just the quality of individual press releases.

Detailed report provided via email: Offers "next steps" for improvement.

After the basic diagnosis, by registering your email address, you can receive a detailed report. The detailed report includes "strengths, areas for improvement, and examples of improvement" for each of the 5 axes, an approximately 1,000-character explanation of "the current state of communication power and next steps," and suggestions for title improvement.

How to Use

Service Name: Press Release Strength Diagnosis by ShapeWin

Format: Web Tool (Free)

Time Required: Approximately 3 minutes

Target Audience: PR and Communications personnel of companies publishing press releases on PR TIMES

Diagnosis URL: https://www.shapewin.co.jp/app/pr-checker

About ShapeWin Inc.

ShapeWin is an independent communication firm that integrates PR, SNS, SEO, and GEO (Generative Engine Optimization). With the philosophy of "Creating a society where those who take on challenges are respected," we design strategic communication that bridges companies and markets. Leveraging our unique know-how in designing communication pathways in the generative AI era and our strength in delivering high-quality content that remains in the memory of both humans and AI, we provide PR and marketing communication strategies for the AI era. Based on our expertise in designing authority cultivated through PR and media relations, and digital marketing capabilities honed through our own customer acquisition efforts, our experienced professionals have directly addressed the communication challenges of domestic and international brands, ranging from NASDAQ and NYSE listed companies and EU institutions to major domestic and listed companies. We have numerous achievements in both B2B and B2C, including supporting domestic startups through to their IPOs, assisting North American unicorn companies with their entry into Japan, and supporting Japanese companies' overseas expansion from our North American branch.

Tokyo Headquarters: 3-6-19 Shibuya, Shibuya-ku, Tokyo, Daiichi Yagi Building 6F North American Branch: 900-2025 Willingdon Ave, Burnaby, BC, Canada Representative: Representative Director Yusuke Kamimura Established: April 2011 URL: https://www.shapewin.co.jp/ Overseas PR Support: https://www.shapewin.co.jp/global-pr

【Major Awards】

・"Clutch Spring 2025 Global Awards" Corporate Communications Category Winner (2025)

・"Top Vancouver PR Company 2023" (Clutch)

・"Outstanding Leadership Award" (Marketing 2.0 Conference 2023, Las Vegas, USA)

・Reiwa 6th Year "D&I AWARD" Top Inclusive Company Award

・Reiwa 5th Year "Ministry of Internal Affairs and Communications Host Telework Top Runner 2023" Minister for Internal Affairs and Communications Award