Despite Rising Prices, 20% Cheaper: Sunregent Strengthens Online Shop with SPA Model for 'Fail-Safe' Custom Curtains
Key facts
- Despite Rising Prices, 20% Cheaper: Sunregent Strengthens Online Shop with SPA Model for 'Fail-Safe' Custom Curtains
- Sunregent leverages its SPA (manufacturing-retail) model to offer high-quality custom curtains at approximately 20% lower prices. Backed by over 12,000 annual installations and 25 physical stores, it now expands its in-store expertise to an enhanced online platform, delivering reliable curtain selection nationwide.
- Source: PR Times
- Date: June 18, 2026
Direct answer
Sunregent leverages its SPA (manufacturing-retail) model to offer high-quality custom curtains at approximately 20% lower prices. Backed by over 12,000 annual installations and 25 physical stores, it now expands its in-store expertise to an enhanced online platform, delivering reliable curtain selection nationwide.
- Citation
- Despite Rising Prices, 20% Cheaper: Sunregent Strengthens Online Shop with SPA Model for 'Fail-Safe' Custom Curtains (June 18, 2026), PR Times
- Source
- PR Times
- Date
- June 18, 2026
Sunregent leverages its SPA (manufacturing-retail) model to offer high-quality custom curtains at approximately 20% lower prices. Backed by over 12,000 annual installations and 25 physical stores, it now expands its in-store expertise to an enhanced online platform, delivering reliable curtain selection nationwide.
📋 Article Processing Timeline
- 📰 Published: June 18, 2026 at 19:20
- 🔍 Collected: June 18, 2026 at 10:33
- 🤖 AI Analyzed: June 19, 2026 at 09:39 (23h 6m after Collected)
Sunregent Co., Ltd. (headquartered in Gamagori City, Aichi Prefecture) is a curtain specialty store operating primarily in the Tokai region. Since its founding in 1989, the company has upheld the mission of "realizing a relaxing living space for everyone," supporting each local customer in creating personalized, comfortable homes.
Today, Sunregent is a curtain specialist supported by one of Japan’s largest lineups of original products and over 12,000 annual custom curtain installations, earning widespread customer trust.
■ High Quality and Low Prices Enabled by SPA (Direct Manufacturing and Retail)
Sunregent’s greatest strength lies in its SPA (design-to-retail) model, where planning, manufacturing, sewing, and sales are all managed internally within the group.
By integrating its planning and production subsidiary (Sunrose Co., Ltd.), sewing factory (Sunrido Co., Ltd.), and retail stores (Sunregent Co., Ltd.), the company eliminates intermediary costs while maintaining strict quality control. This allows certain products to be offered at approximately 20% lower prices than comparable custom curtains, achieving both high quality and price competitiveness.
Additionally, the company actively incorporates the latest international trends and focuses on developing proprietary products, offering a wide range of items that combine design appeal with functionality.
■ Nationally Leading Product Range and Installation Track Record
Sunregent offers a diverse lineup of over 1,200 original products, ranging from functional curtains such as blackout, heat-blocking, soundproof, and mirror lace to design-focused options.
The online shop (https://sunregent-ec.jp/) features popular blackout and lace curtains, along with a full range of available products.
Leveraging know-how accumulated through over 12,000 annual custom curtain installations, the company provides optimal recommendations tailored to customers’ living environments and lifestyles.
Its ability to serve various housing types—including new constructions, renovations, condominiums, and rental properties—demonstrates the unique advantages of a specialized retailer.
■ Delivering In-Store Quality Advice via the Online Shop
Many customers feel uncertain about purchasing custom curtains online due to concerns such as "Will the size fit?", "I can’t feel the fabric texture", or "Will it match my room?".
Sunregent addresses these concerns by applying the advisory expertise from its 25 stores and over 12,000 annual installations to create a trustworthy online shopping experience.
Consultative Service by Interior Coordinators
The company offers free fabric samples and supports customers with product selection and measuring advice, helping them choose items that suit their room’s atmosphere and lifestyle.
By transferring in-store experience and specialized knowledge online, Sunregent delivers "fail-safe" custom curtain selection to customers nationwide.
■ Commitment to Being a Customer-Centric Curtain Specialist
While e-commerce has transformed how people buy curtains, many still express desires to "see the actual fabric", "consult about room-matching options", or voice concerns about purchasing custom curtains online.
Sunregent continues enhancing its online shop by leveraging its 25-store advisory capabilities and installation track record to ensure a secure purchasing environment.
A free fabric sample request service allows customers to confirm actual colors and textures before ordering.
▼ Request Free Fabric Samples Here
https://sunregent-ec.jp/pages/sample
Moving forward, the company will continue supporting customers in creating their ideal living spaces—both in-store and online—by combining expert staff advice with its SPA-driven product development.
Sunregent will deliver a wide range of products—including custom curtains, blackout curtains, and imported embroidered lace curtains—across Japan.
▼ Sunregent Official Online Shop
https://sunregent-ec.jp/
Today, Sunregent is a curtain specialist supported by one of Japan’s largest lineups of original products and over 12,000 annual custom curtain installations, earning widespread customer trust.
■ High Quality and Low Prices Enabled by SPA (Direct Manufacturing and Retail)
Sunregent’s greatest strength lies in its SPA (design-to-retail) model, where planning, manufacturing, sewing, and sales are all managed internally within the group.
By integrating its planning and production subsidiary (Sunrose Co., Ltd.), sewing factory (Sunrido Co., Ltd.), and retail stores (Sunregent Co., Ltd.), the company eliminates intermediary costs while maintaining strict quality control. This allows certain products to be offered at approximately 20% lower prices than comparable custom curtains, achieving both high quality and price competitiveness.
Additionally, the company actively incorporates the latest international trends and focuses on developing proprietary products, offering a wide range of items that combine design appeal with functionality.
■ Nationally Leading Product Range and Installation Track Record
Sunregent offers a diverse lineup of over 1,200 original products, ranging from functional curtains such as blackout, heat-blocking, soundproof, and mirror lace to design-focused options.
The online shop (https://sunregent-ec.jp/) features popular blackout and lace curtains, along with a full range of available products.
Leveraging know-how accumulated through over 12,000 annual custom curtain installations, the company provides optimal recommendations tailored to customers’ living environments and lifestyles.
Its ability to serve various housing types—including new constructions, renovations, condominiums, and rental properties—demonstrates the unique advantages of a specialized retailer.
■ Delivering In-Store Quality Advice via the Online Shop
Many customers feel uncertain about purchasing custom curtains online due to concerns such as "Will the size fit?", "I can’t feel the fabric texture", or "Will it match my room?".
Sunregent addresses these concerns by applying the advisory expertise from its 25 stores and over 12,000 annual installations to create a trustworthy online shopping experience.
Consultative Service by Interior Coordinators
The company offers free fabric samples and supports customers with product selection and measuring advice, helping them choose items that suit their room’s atmosphere and lifestyle.
By transferring in-store experience and specialized knowledge online, Sunregent delivers "fail-safe" custom curtain selection to customers nationwide.
■ Commitment to Being a Customer-Centric Curtain Specialist
While e-commerce has transformed how people buy curtains, many still express desires to "see the actual fabric", "consult about room-matching options", or voice concerns about purchasing custom curtains online.
Sunregent continues enhancing its online shop by leveraging its 25-store advisory capabilities and installation track record to ensure a secure purchasing environment.
A free fabric sample request service allows customers to confirm actual colors and textures before ordering.
▼ Request Free Fabric Samples Here
https://sunregent-ec.jp/pages/sample
Moving forward, the company will continue supporting customers in creating their ideal living spaces—both in-store and online—by combining expert staff advice with its SPA-driven product development.
Sunregent will deliver a wide range of products—including custom curtains, blackout curtains, and imported embroidered lace curtains—across Japan.
▼ Sunregent Official Online Shop
https://sunregent-ec.jp/
FAQ
Why are Sunregent's curtains cheaper?
Thanks to its SPA model, Sunregent eliminates middlemen, reducing costs while ensuring quality.
Can I check fabric samples online?
Yes, free fabric samples are available to verify color and texture before ordering.
Do they offer installation nationwide?
Yes, delivery and installation support are available across Japan.