Suntory Holdings Limited announces the nationwide limited-time launch of 'HOROYOI Chilled Mikan' starting Tuesday, September 8, 2026.
'HOROYOI' has been a long-selling favorite since its 2009 launch as a gentle, easy-drinking 3% alcohol beverage, widely supported by customers across generations. The brand has also received high praise for its diverse lineup of refreshing flavors.
This time, Suntory introduces the limited-edition 'Chilled Mikan' flavor to further expand its fan base.
● About the Taste and Packaging
The beverage captures the juicy, refreshing essence of mikan, crafted to be the perfect drink for the lingering heat of late summer.
The packaging design evokes the cool, refreshing taste of a chilled mikan, featuring a refreshing and cool visual style.
― Details ―
▼ Product Name, Capacity, Suggested Retail Price (excluding tax), Alcohol Content
'HOROYOI Chilled Mikan'
350ml ¥159 3%
※ Prices are suggested retail and do not bind retailers' final pricing.
▼ Launch Date: September 8, 2026 (Tuesday)
▼ Sales Area: Nationwide (Limited Time)
▼ Product Category: Liqueur
▼ HOROYOI Official Website
http://suntory.jp/HOROYOI/
▽ Customer Inquiries
Suntory Customer Center: https://www.suntory.co.jp/customer/
End
FACT BOX
- Source: PR TIMES
- Category: New Product