New Product

Suntory "－１９６(Ichikyuroku) Muto <Frozen Muscat>" and "Same <Frozen Mikan>" Limited-Time New Release

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 13, 2026 1:17 AM ・ Updated Jun 22, 2026 12:47 AM ・ 4 min read ・ Source: PR TIMES

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⚡ Key Points

Suntory will launch new limited-time "Frozen Muscat" and "Frozen Mikan" flavors under its "-196 (Ichikyuroku) Muto" (sugar-free) brand nationwide from July 7, 2026.
These products leverage Suntory's unique "-196°C method" to deliver the authentic taste of fruit with a refreshing, sugar-free finish, aiming to expand the brand's fanbase during the summer.

Suntory will launch new limited-time "Frozen Muscat" and "Frozen Mikan" flavors under its "-196 (Ichikyuroku) Muto" (sugar-free) brand nationwide from July 7, 2026. These products leverage Suntory's unique "-196°C method" to deliver the authentic taste of fruit with a refreshing, sugar-free finish, aiming to expand the brand's fanbase during the summer.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: May 13, 2026

Suntory Ltd. will launch "－１９６(Ichikyuroku) Muto <Frozen Muscat>" and "Same <Frozen Mikan>" nationwide for a limited time starting Tuesday, July 7, 2026.

"－１９６" is a long-selling brand launched in 2005, utilizing our proprietary "－１９６℃ method." Among them, the "－１９６ Muto" series has been well-received for its ability to deliver the original taste of fruit with a clean, sugar-free aftertaste.

This time, we will release <Frozen Muscat> and <Frozen Mikan>, perfect for the hot summer, as limited editions, aiming to further expand our fanbase.

**Regarding the product and packaging**

The product features fruit steeped in alcohol using our proprietary "－１９６℃ method," along with fruit juice. You can enjoy the fresh taste of fruit with the clean aftertaste unique to sugar-free drinks.

The packaging features an illustration of frozen fruit against an ice-themed background, aiming for a design that evokes a sense of coolness. Additionally, icons stating "100% Shine Muscat fruit ※１ steeped in alcohol used" and "100% Mikan fruit ※２ steeped in alcohol used" highlight our commitment to the manufacturing method.

※１ Percentage of steeped fruit material used for Shine Muscat steeped in alcohol.

※２ Percentage of steeped fruit material used for Mikan steeped in alcohol.

― Details ―

**▼Product Overview**

Product name, volume, suggested retail price (excluding tax), alcohol content

－１９６(Ichikyuroku) Muto <Frozen Muscat> 350ml・159 yen・7% 500ml・216 yen・7%

Same <Frozen Mikan> 350ml・159 yen・7% 500ml・216 yen・7%

※Prices are not binding for retailers' independent pricing decisions.

▼Release Date: Tuesday, July 7, 2026

▼Sales Region: Nationwide (Limited Time)

▼Category: Spirits

▼"－１９６" Homepage https://www.suntory.co.jp/rtd/196/

▽Customer inquiries regarding this matter Suntory Customer Center https://www.suntory.co.jp/customer/

End

FACT BOX

Source: PR TIMES
Category: New Product

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　May 13, 2026 1:17 AM — Distributor PR TIMES
Collected　May 12, 2026 4:32 PM
AI structured & analyzed　May 12, 2026 5:12 PM
Desk-reviewed & published　May 13, 2026 1:17 AM

FAQ

When does Suntory plan to launch the "-196 (Ichikyuroku) Muto" and "Same" limited‑time releases across Japan?

Suntory Ltd. will launch the "-196 (Ichikyuroku) Muto" and "Same" nationwide for a limited time beginning on Tuesday, July 7, 2026.

What are the volume sizes and suggested retail prices for the 350 ml and 500 ml bottles of "-196 (Ichikyuroku) Muto"?

The "-196 (Ichikyuroku) Muto" is offered in 350 ml bottles priced at 159 yen and 500 ml bottles priced at 216 yen, both with an alcohol content of 7 %.

Which fruit varieties are highlighted in the "-196 (Ichikyuroku) Muto" series and how does Suntory process them using its proprietary method?

The series features 100 % Shine Muscat fruit and 100 % Mikan fruit, each steeped in alcohol using Suntory’s proprietary "-196 ℃ method," resulting in a clean, sugar‑free aftertaste.

What visual design elements appear on the packaging of the new "-196 (Ichikyuroku) Muto" and "Same" drinks, and what sensation do they aim to convey?

The packaging displays an illustration of frozen fruit against an ice‑themed background, designed to evoke a sense of coolness and freshness for hot summer consumption.

Under which product category does Suntory list the "-196 (Ichikyuroku) Muto" and "Same" offerings, and where should customers direct questions about this launch?

Both drinks are classified under the Spirits category, sold nationwide for a limited time, and customer inquiries should be directed to the Suntory Customer Center.

Cite this article — HOW TO CITE

Washin AI News Desk“Suntory "－１９６(Ichikyuroku) Muto <Frozen Muscat>" and "Same <Frozen Mikan>" Limited-Time New Release”AI News by Washin Village（和心村）, May 13, 2026. https://aeo.washinmura.jp/ai/%E3%82%B5%E3%83%B3%E3%83%88%E3%83%AA%E3%83%BC%E3%83%9B%E3%83%BC%E3%83%AB%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B9%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-05-12-suntory-196-ichikyuroku-muto-frozen-musc

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