Suntory Draft Beer <Natsu-Nama> Summer Limited Edition Newly Released
Key facts
- Suntory Draft Beer <Natsu-Nama> Summer Limited Edition Newly Released
- Suntory will launch "Suntory Draft Beer ," a summer limited edition beer designed for delicious drinking even in extreme heat, nationwide in limited quantities from July 7, 2026. It features a refreshing aroma and smooth throat feel, using rare hops, building on the strong sales performance of the existing "Suntory Draft Beer" to revitalize the summer beer market.
- Source: PR Times
- Date: May 11, 2026
Direct answer
Suntory will launch "Suntory Draft Beer ," a summer limited edition beer designed for delicious drinking even in extreme heat, nationwide in limited quantities from July 7, 2026. It features a refreshing aroma and smooth throat feel, using rare hops, building on the strong sales performance of the existing "Suntory Draft Beer" to revitalize the summer beer market.
- Citation
- Suntory Draft Beer <Natsu-Nama> Summer Limited Edition Newly Released (May 11, 2026), PR Times
- Source
- PR Times
- Date
- May 11, 2026
Suntory will launch "Suntory Draft Beer <Natsu-Nama>," a summer limited edition beer designed for delicious drinking even in extreme heat, nationwide in limited quantities from July 7, 2026. It features a refreshing aroma and smooth throat feel, using rare hops, building on the strong sales performance of the existing "Suntory Draft Beer" to revitalize the summer beer market.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 20:07
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 04:14 (16h 42m after Collected)
Suntory Holdings Limited will newly release "Suntory Draft Beer " nationwide in limited quantities from Tuesday, July 7.
"Suntory Draft Beer" aims to be a staple beer for everyday life, balancing both "richness and drinkability." Since its renewal in December last year with a focus on "deeply satisfying throat feel" in taste and packaging, sales from January to April have been strong, reaching 115% compared to the previous year.
In recent years, as rising summer temperatures and an increase in extremely hot days due to climate change have become a topic, a survey* on consumers' beer drinking habits during intense heat revealed that approximately 70% of customers increasingly choose alcoholic beverages other than beer, citing that beer's bitterness and richness make it difficult to drink.
*Our web survey (conducted in April 2026, n=931)
This time, with the desire to deliver a draft beer that tastes delicious precisely in the hot summer, we are launching "Suntory Draft Beer " as a "limited edition for extreme heat."
Furthermore, through the summer promotion initiatives for the "Suntory Draft Beer" brand, we aim to provide many customers with the refreshing draft beer experience of a "deeply satisfying throat feel."
● About "Suntory Draft Beer "
The taste aims for a refreshing aroma and a "smooth throat feel" by partially using rare Calista hops and Sapphire hops, and by optimizing brewing conditions.
The packaging expresses the characteristics of the taste and the value we want to deliver through the product, featuring the refreshing blue product name "Natsu-Nama" and an "extreme heat limited" icon on a white background.
● About "Suntory Draft Beer" Brand Summer Promotion Initiatives
Six-can packs of "Suntory Draft Beer" that include a chance to win an "Electric Suntory Quick Chiller" will be newly released in limited quantities from Tuesday, July 7.
Additionally, we will continue the "Kin-Hie San-Nama" promotion, which offers ice-cold bottled beer in restaurants, and plan to hold/participate in outdoor events in six cities nationwide.
— Note —
▼ Product Overview
Product Name, Volume, Alcohol Content
Suntory Draft Beer
350ml・5.5%
500ml・5.5%
*No suggested retail price set
▼ Release Date: Tuesday, July 7, 2026
▼ Release Region: Nationwide (limited quantity)
▼ Category: Beer
▼ "Suntory Draft Beer" Homepage
https://www.suntory.co.jp/beer/suntorynama/
▽ Customer inquiries regarding this matter
Suntory Customer Center https://www.suntory.co.jp/customer/
End
FAQ
On what specific date will Suntory Holdings Limited release the new limited edition Suntory Draft Beer nationwide?
Suntory Holdings Limited will release the new limited edition Suntory Draft Beer nationwide starting on Tuesday, July 7.
What percentage of sales did the Suntory Draft Beer brand achieve from January to April compared to the previous year?
The Suntory Draft Beer sales from January to April reached one hundred and fifteen percent compared to the previous year.
What findings did the web survey conducted in April 2026 with nine hundred and thirty-one respondents reveal about beer drinking?
The web survey conducted in April 2026 showed that approximately seventy percent of consumers choose alcoholic beverages other than beer.
Which two specific rare hop varieties are used to optimize the brewing conditions of the Suntory Draft Beer?
The brewing process for the Suntory Draft Beer uses rare Calista hops and Sapphire hops to optimize the final taste.
What product name written in blue letters is featured on the white background packaging of Suntory Draft Beer?
The packaging displays the blue product name Natsu-Nama on a white background with an extreme heat limited icon.