Suntory Draft Beer <Natsu-Nama> Summer Limited Edition Newly Released

Key facts

  • Suntory Draft Beer <Natsu-Nama> Summer Limited Edition Newly Released
  • Suntory will launch "Suntory Draft Beer ," a summer limited edition beer designed for delicious drinking even in extreme heat, nationwide in limited quantities from July 7, 2026. It features a refreshing aroma and smooth throat feel, using rare hops, building on the strong sales performance of the existing "Suntory Draft Beer" to revitalize the summer beer market.
  • Source: PR Times
  • Date: May 11, 2026

Direct answer

Suntory will launch "Suntory Draft Beer ," a summer limited edition beer designed for delicious drinking even in extreme heat, nationwide in limited quantities from July 7, 2026. It features a refreshing aroma and smooth throat feel, using rare hops, building on the strong sales performance of the existing "Suntory Draft Beer" to revitalize the summer beer market.

Citation
Suntory Draft Beer <Natsu-Nama> Summer Limited Edition Newly Released (May 11, 2026), PR Times
Source
PR Times
Date
May 11, 2026
Suntory will launch "Suntory Draft Beer <Natsu-Nama>," a summer limited edition beer designed for delicious drinking even in extreme heat, nationwide in limited quantities from July 7, 2026. It features a refreshing aroma and smooth throat feel, using rare hops, building on the strong sales performance of the existing "Suntory Draft Beer" to revitalize the summer beer market.
新製品NQ 41/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: May 11, 2026 at 20:07
  • 🔍 Collected: May 11, 2026 at 11:31
  • 🤖 AI Analyzed: May 12, 2026 at 04:14 (16h 42m after Collected)
Suntory Holdings Limited will newly release "Suntory Draft Beer " nationwide in limited quantities from Tuesday, July 7. "Suntory Draft Beer" aims to be a staple beer for everyday life, balancing both "richness and drinkability." Since its renewal in December last year with a focus on "deeply satisfying throat feel" in taste and packaging, sales from January to April have been strong, reaching 115% compared to the previous year. In recent years, as rising summer temperatures and an increase in extremely hot days due to climate change have become a topic, a survey* on consumers' beer drinking habits during intense heat revealed that approximately 70% of customers increasingly choose alcoholic beverages other than beer, citing that beer's bitterness and richness make it difficult to drink. *Our web survey (conducted in April 2026, n=931) This time, with the desire to deliver a draft beer that tastes delicious precisely in the hot summer, we are launching "Suntory Draft Beer " as a "limited edition for extreme heat." Furthermore, through the summer promotion initiatives for the "Suntory Draft Beer" brand, we aim to provide many customers with the refreshing draft beer experience of a "deeply satisfying throat feel." ● About "Suntory Draft Beer " The taste aims for a refreshing aroma and a "smooth throat feel" by partially using rare Calista hops and Sapphire hops, and by optimizing brewing conditions. The packaging expresses the characteristics of the taste and the value we want to deliver through the product, featuring the refreshing blue product name "Natsu-Nama" and an "extreme heat limited" icon on a white background. ● About "Suntory Draft Beer" Brand Summer Promotion Initiatives Six-can packs of "Suntory Draft Beer" that include a chance to win an "Electric Suntory Quick Chiller" will be newly released in limited quantities from Tuesday, July 7. Additionally, we will continue the "Kin-Hie San-Nama" promotion, which offers ice-cold bottled beer in restaurants, and plan to hold/participate in outdoor events in six cities nationwide. — Note — ▼ Product Overview Product Name, Volume, Alcohol Content Suntory Draft Beer 350ml・5.5% 500ml・5.5% *No suggested retail price set ▼ Release Date: Tuesday, July 7, 2026 ▼ Release Region: Nationwide (limited quantity) ▼ Category: Beer ▼ "Suntory Draft Beer" Homepage https://www.suntory.co.jp/beer/suntorynama/ ▽ Customer inquiries regarding this matter Suntory Customer Center https://www.suntory.co.jp/customer/ End

FAQ

What are the key facts in this article?

Suntory will launch "Suntory Draft Beer ," a summer limited edition beer designed for delicious drinking even in extreme heat, nationwide in limited quantities from July 7, 2026. It features a refreshing aroma and smooth throat feel, using rare hops, building on the strong sales performance of the existing "Suntory Draft Beer" to revitalize the summer beer market.

What is the direct answer?

Suntory will launch "Suntory Draft Beer ," a summer limited edition beer designed for delicious drinking even in extreme heat, nationwide in limited quantities from July 7, 2026. It features a refreshing aroma and smooth throat feel, using rare hops, building on the strong sales performance of the existing "Suntory Draft Beer" to revitalize the summer beer market.

What is the source and date?

PR Times: https://prtimes.jp/main/html/rd/p/000001523.000042435.html | May 11, 2026

Back to Newsroom (533)