"-196 (Ichi-kyu-roku) Sugarless <Kiwi & Grapefruit>" Limited New Release
Suntory will launch "-196 Sugarless <Kiwi & Grapefruit>" for a limited time starting May 26th.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 01:37
- 🔍 Collected: April 1, 2026 at 01:06
- 🤖 AI Analyzed: April 15, 2026 at 01:20 (336h 13m after Collected)
Suntory Holdings Limited will launch "-196 (Ichi-kyu-roku) Sugarless
"-196" is a long-selling brand launched in 2005, utilizing our unique "-196℃ manufacturing method." In particular, the "-196 Sugarless" series has received high praise for its clear aftertaste that allows consumers to enjoy the original fruit flavor despite being sugarless. Sales volume in 2025 significantly increased by 136% year-on-year.
This time, we will release a limited edition
● About the Product and Packaging
The product uses fruit juice in addition to the steeped liquor of kiwi and grapefruit, made with our unique "-196℃ manufacturing method." You can enjoy the juicy sweetness of kiwi and the refreshing taste of grapefruit with the clear aftertaste unique to sugarless drinks.
The packaging expresses the crisp taste and refreshing sensation characteristic of sugarless chu-hi with colors inspired by the fruits. Furthermore, the large fruit illustration and the word "Sugarless" at the top of the can highlight the product's features, while the "100% Fruit* Steeped Liquor Used" icon emphasizes our commitment to the manufacturing process.
*Percentage of steeped fruit material used in kiwi and grapefruit steeped liquor.
― Details ―
▼Product Outline
Product Name, Capacity, Suggested Retail Price (excluding tax), Alcohol Content
-196 (Ichi-kyu-roku) Sugarless
350ml ・ ¥159 ・ 7%
500ml ・ ¥216 ・ 7%
*Prices are not binding on retailers' independent pricing decisions.
▼Release Date: Tuesday, May 26th, 2026
▼Sales Region: Nationwide (Limited Time Only)
▼Product Category: Spirits
▼"-196" Homepage
https://www.suntory.co.jp/rtd/196/
▽Contact for Customer Inquiries Regarding This Matter
Suntory Customer Center https://www.suntory.co.jp/customer/
End
FAQ
When will "-196 Sugarless <Kiwi & Grapefruit>" be released?
It will be newly released for a limited time nationwide starting Tuesday, May 26th, 2026.
What are the characteristics of the "-196 Sugarless" series?
The series has received high praise for its clear aftertaste that allows consumers to enjoy the original fruit flavor despite being sugarless.
What is the flavor profile of this new product?
You can enjoy the juicy sweetness of kiwi and the refreshing taste of grapefruit with the clear aftertaste unique to sugarless drinks.
What is the "-196℃ manufacturing method"?
This is our company's unique method that captures the aroma and flavor of fruits by freezing and crushing them or steeping them.