Limited to Tohoku Region: Sapporo Draft Beer Black Label 'Tohoku Support Can' Available June 30 (Tue)

Sapporo Breweries Ltd. will release, exclusively in the Tohoku region, the Sapporo Draft Beer Black Label 'Tohoku Support Can' on June 30 (Tue), featuring vibrant designs inspired by summer festivals from each of the six Tohoku prefectures.

The packaging showcases the following summer festivals of Tohoku: 'Aomori Nebuta Festival', 'Hirosaki Neputa Festival', 'Hachinohe Sansha Festival', 'Tanabata Festival', 'Morioka Sansa Odori', 'Sendai Tanabata Festival', 'Akita Kanto Festival', 'Omagari Fireworks', 'Yamagata Hanagasa Festival', 'Soma Nomaoi', and 'Fukushima Waraji Festival'.

This product is offered to customers in the Tohoku region as a symbol of our company's enthusiasm for the upcoming summer festivals and our desire to further energize the Tohoku region.

Product Overview

1. Product Name Sapporo Draft Beer Black Label 'Tohoku Support Can' *Contents are the same as the regular Black Label.

2. Packaging 350ml can

3. Release Date and Region June 30, 2026 (Tue) Tohoku Region (Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima prefectures)

4. Suggested Retail Price Open price

5. Design Features Features vibrant designs of the following Tohoku summer festivals: 'Aomori Nebuta Festival', 'Hirosaki Neputa Festival', 'Hachinohe Sansha Festival', 'Tanabata Festival', 'Morioka Sansa Odori', 'Sendai Tanabata Festival', 'Akita Kanto Festival', 'Omagari Fireworks', 'Yamagata Hanagasa Festival', 'Soma Nomaoi', and 'Fukushima Waraji Festival'.

6. Sales Plan 17,000 cases (calculated as 350ml × 24 bottles)

About 'Sapporo Draft Beer Black Label'

'Sapporo Draft Beer Black Label' was first launched in 1977 as 'Sapporo Binsei' and has since been loved by countless customers. At a time when heat-treated beer dominated the market, it pioneered the era of draft beer. Known for its perfect balance of rich malt flavor and crisp finish, as well as its creamy, fresh foam that preserves taste and aroma, it aims to be a beer that beer-loving adults never tire of. Under the slogans 'Adults' ☆ Draft.' and 'Don't Round Off, Become a ☆ Star.', Black Label continues to deliver the joy of choosing a beer that reflects one's individuality and the joy of expressing one's authentic self as an adult. Since 2019, the flagship beer bar 'Sapporo Draft Beer Black Label THE BAR' has been operating in Ginza, Tokyo, offering an experience of fresh, high-quality draft beer with an uncompromising focus on service quality and the brand's unique world. Sapporo Draft Beer Black Label Brand Website: https://www.sapporobeer.jp/beer/