SakuraPax Launches Viral Recruitment Campaign 'VS Cardboard' with 1.23M YouTube Views and 3.45M Impressions on X
Key facts
- SakuraPax Launches Viral Recruitment Campaign 'VS Cardboard' with 1.23M YouTube Views and 3.45M Impressions on X
- SakuraPax's experimental video series 'VS Cardboard' has achieved approximately 1.23 million cumulative views on YouTube and about 3.45 million total impressions on X, enhancing corporate branding and recruitment outreach.
- Source: PR Times
- Date: June 17, 2026
Direct answer
SakuraPax's experimental video series 'VS Cardboard' has achieved approximately 1.23 million cumulative views on YouTube and about 3.45 million total impressions on X, enhancing corporate branding and recruitment outreach.
- Citation
- SakuraPax Launches Viral Recruitment Campaign 'VS Cardboard' with 1.23M YouTube Views and 3.45M Impressions on X (June 17, 2026), PR Times
- Source
- PR Times
- Date
- June 17, 2026
SakuraPax's experimental video series 'VS Cardboard' has achieved approximately 1.23 million cumulative views on YouTube and about 3.45 million total impressions on X, enhancing corporate branding and recruitment outreach.
📋 Article Processing Timeline
- 📰 Published: June 17, 2026 at 19:30
- 🔍 Collected: June 17, 2026 at 10:47
- 🤖 AI Analyzed: June 17, 2026 at 11:19 (31 min after Collected)
SakuraPax Co., Ltd. (Headquarters: 3000 Takagi, Toyama City, Toyama Prefecture; President and CEO: Jun Hashimoto) announced that its experimental video series 'VS Cardboard,' launched as part of its recruitment PR and corporate branding strategy, has achieved approximately 1.23 million cumulative views on YouTube and about 3.45 million total impressions across posts on X.
The series aims to clearly communicate the protective performance, structural design ingenuity, and development team's trial-and-error process of cardboard through entertaining visuals. The third and final installment, 'VS Bullet,' has now been released, further amplifying the company's message about its engineering capabilities and the untapped potential of cardboard as a material.
Background of the Initiative
Founded in 1947, SakuraPax has long operated as a packaging manufacturer centered on cardboard. The company believes its role extends beyond simply making boxes—it is about "protecting what matters and delivering it safely." While cardboard plays a vital role in logistics, e-commerce, moving, and disaster relief, it is often perceived as an ordinary, disposable item. Amid declining birthrates, aging populations, and labor shortages, manufacturers and regional companies are increasingly expected to communicate not only what they make, but why they exist. In response, SakuraPax launched the 'VS Cardboard' series as a new branding initiative to convey the inherent appeal of cardboard and the excitement of design and development work in a broader, more intuitive way.
Reception on YouTube and X
The 'VS Cardboard' series has generated significant engagement on both YouTube and X, with the first episode, 'Helicopter,' and the second, 'Explosion,' receiving widespread attention.
On YouTube, 'Helicopter' garnered approximately 730,000 views, while 'Explosion' reached about 500,000 views, bringing the series' total to around 1.23 million views. The audience spans a broad demographic, primarily aged mid-20s to mid-30s, and the content is being recognized as an effective way to spark interest in cardboard's protective capabilities and structural design.
On X, the series-related posts collectively recorded approximately 3.45 million impressions, demonstrating strong public interest. This has contributed to increased awareness of both the company and the 'VS Cardboard' series.
About the Final Third Episode: 'VS Bullet'
'VS Bullet' serves as the concluding chapter of the three-part 'VS Cardboard' series. The first episode tested resistance against 'high-altitude drops,' the second against 'shock and fire,' and the third examines 'penetration resistance,' collectively exploring the multifaceted potential of cardboard under different types of impact and external forces.
In the final episode, reinforced cardboard sheets produced by the company are placed in front of a wine bottle, and the team tests whether increasing the number of layers can stop a bullet. Due to legal and safety restrictions in Japan, filming was conducted in Thailand, where such experiments could be safely executed under controlled conditions.
Although the company used its high-strength cardboard, the extreme penetration power of bullets presented significant challenges. Through this trial-and-error process, the team explored not only the limits of cardboard but also its potential for future innovation.
Note: This video series was produced and filmed under expert supervision in a strictly controlled, safe environment. It does not encourage dangerous behavior. Reproduction by the public is strictly prohibited under any circumstances.
※ For the filming of the third episode, 'VS Bullet,' expired wine was used in anticipation of potential bottle breakage.
Objectives of This Initiative
Through this series, SakuraPax aims to strengthen the following value propositions:
- Clearly communicate the protective performance and structural design innovations of cardboard to consumers and students
- Promote the appeal of design and development careers to support recruitment efforts
- Contribute to enhancing the overall attractiveness of the cardboard industry
- Demonstrate the potential for authentic manufacturing storytelling by regional SMEs
Future Outlook
SakuraPax continues to actively develop eco-friendly packaging and paper-based cushioning materials. The 'VS Cardboard' series is also a branding initiative designed to openly share these technologies and the company's development philosophy with society.
Moving forward, the company will continue to share challenges emerging from its R&D frontlines and deliver new value of cardboard to society. SakuraPax remains committed to exploring the endless possibilities of cardboard.
Overview of the Three-Part 'VS Cardboard' Series
Episode 1: 'VS Helicopter'
- Content: Protecting a wine bottle from a 100-meter drop
- Release Date: May 20, 2026
Episode 2: 'VS Explosion'
- Content: Protecting a wine bottle from cinematic-level explosive shockwaves
- Release Date: June 3, 2026
Episode 3: 'VS Bullet'
- Content: Testing whether reinforced cardboard can protect a wine bottle from a bullet by increasing the number of layers
- Release Date: June 17, 2026
Production and Planning
The series was co-planned and produced with KAYAC Inc. SakuraPax aims to deliver the functionality and engineering strength of cardboard to a wider audience through entertaining expression.
[Video Details]
Release Date: June 17, 2026 (Wed), 10:00 AM JST
Title: 'VS Bullet'
Platform: SakuraPax Official YouTube Channel
Video URL: https://youtu.be/XxH1-Epjdqo
Follow Us on Social Media!
Stay updated with the latest company news, product updates, and recruitment information via our official accounts:
■ X (formerly Twitter): https://x.com/SAKURAPAXX
■ Instagram: https://www.instagram.com/sakurapaxx/
■ YouTube: https://www.youtube.com/channel/UClQLgQrl_KHJu4L2R5V9K7g/home
SakuraPax Co., Ltd.
- Headquarters: 3000 Takagi, Toyama City, Toyama Prefecture
- Founded: May 20, 1947 (Showa 22)
- President and CEO: Jun Hashimoto
- Capital: 96 million yen
- Business: Manufacturing and sales of corrugated cardboard; planning, design, and sales of various packaging materials
- Official Website: https://www.sakura-paxx.co.jp/
The series aims to clearly communicate the protective performance, structural design ingenuity, and development team's trial-and-error process of cardboard through entertaining visuals. The third and final installment, 'VS Bullet,' has now been released, further amplifying the company's message about its engineering capabilities and the untapped potential of cardboard as a material.
Background of the Initiative
Founded in 1947, SakuraPax has long operated as a packaging manufacturer centered on cardboard. The company believes its role extends beyond simply making boxes—it is about "protecting what matters and delivering it safely." While cardboard plays a vital role in logistics, e-commerce, moving, and disaster relief, it is often perceived as an ordinary, disposable item. Amid declining birthrates, aging populations, and labor shortages, manufacturers and regional companies are increasingly expected to communicate not only what they make, but why they exist. In response, SakuraPax launched the 'VS Cardboard' series as a new branding initiative to convey the inherent appeal of cardboard and the excitement of design and development work in a broader, more intuitive way.
Reception on YouTube and X
The 'VS Cardboard' series has generated significant engagement on both YouTube and X, with the first episode, 'Helicopter,' and the second, 'Explosion,' receiving widespread attention.
On YouTube, 'Helicopter' garnered approximately 730,000 views, while 'Explosion' reached about 500,000 views, bringing the series' total to around 1.23 million views. The audience spans a broad demographic, primarily aged mid-20s to mid-30s, and the content is being recognized as an effective way to spark interest in cardboard's protective capabilities and structural design.
On X, the series-related posts collectively recorded approximately 3.45 million impressions, demonstrating strong public interest. This has contributed to increased awareness of both the company and the 'VS Cardboard' series.
About the Final Third Episode: 'VS Bullet'
'VS Bullet' serves as the concluding chapter of the three-part 'VS Cardboard' series. The first episode tested resistance against 'high-altitude drops,' the second against 'shock and fire,' and the third examines 'penetration resistance,' collectively exploring the multifaceted potential of cardboard under different types of impact and external forces.
In the final episode, reinforced cardboard sheets produced by the company are placed in front of a wine bottle, and the team tests whether increasing the number of layers can stop a bullet. Due to legal and safety restrictions in Japan, filming was conducted in Thailand, where such experiments could be safely executed under controlled conditions.
Although the company used its high-strength cardboard, the extreme penetration power of bullets presented significant challenges. Through this trial-and-error process, the team explored not only the limits of cardboard but also its potential for future innovation.
Note: This video series was produced and filmed under expert supervision in a strictly controlled, safe environment. It does not encourage dangerous behavior. Reproduction by the public is strictly prohibited under any circumstances.
※ For the filming of the third episode, 'VS Bullet,' expired wine was used in anticipation of potential bottle breakage.
Objectives of This Initiative
Through this series, SakuraPax aims to strengthen the following value propositions:
- Clearly communicate the protective performance and structural design innovations of cardboard to consumers and students
- Promote the appeal of design and development careers to support recruitment efforts
- Contribute to enhancing the overall attractiveness of the cardboard industry
- Demonstrate the potential for authentic manufacturing storytelling by regional SMEs
Future Outlook
SakuraPax continues to actively develop eco-friendly packaging and paper-based cushioning materials. The 'VS Cardboard' series is also a branding initiative designed to openly share these technologies and the company's development philosophy with society.
Moving forward, the company will continue to share challenges emerging from its R&D frontlines and deliver new value of cardboard to society. SakuraPax remains committed to exploring the endless possibilities of cardboard.
Overview of the Three-Part 'VS Cardboard' Series
Episode 1: 'VS Helicopter'
- Content: Protecting a wine bottle from a 100-meter drop
- Release Date: May 20, 2026
Episode 2: 'VS Explosion'
- Content: Protecting a wine bottle from cinematic-level explosive shockwaves
- Release Date: June 3, 2026
Episode 3: 'VS Bullet'
- Content: Testing whether reinforced cardboard can protect a wine bottle from a bullet by increasing the number of layers
- Release Date: June 17, 2026
Production and Planning
The series was co-planned and produced with KAYAC Inc. SakuraPax aims to deliver the functionality and engineering strength of cardboard to a wider audience through entertaining expression.
[Video Details]
Release Date: June 17, 2026 (Wed), 10:00 AM JST
Title: 'VS Bullet'
Platform: SakuraPax Official YouTube Channel
Video URL: https://youtu.be/XxH1-Epjdqo
Follow Us on Social Media!
Stay updated with the latest company news, product updates, and recruitment information via our official accounts:
■ X (formerly Twitter): https://x.com/SAKURAPAXX
■ Instagram: https://www.instagram.com/sakurapaxx/
■ YouTube: https://www.youtube.com/channel/UClQLgQrl_KHJu4L2R5V9K7g/home
SakuraPax Co., Ltd.
- Headquarters: 3000 Takagi, Toyama City, Toyama Prefecture
- Founded: May 20, 1947 (Showa 22)
- President and CEO: Jun Hashimoto
- Capital: 96 million yen
- Business: Manufacturing and sales of corrugated cardboard; planning, design, and sales of various packaging materials
- Official Website: https://www.sakura-paxx.co.jp/
FAQ
How many views did the 'VS Cardboard' series get?
Approximately 1.23 million cumulative views on YouTube and 3.45 million impressions on X.
Why was filming done in Thailand?
Bullet testing is legally and safety-wise restricted in Japan, so it was conducted in Thailand under proper authorization.
Where is SakuraPax headquartered?
Headquartered in Toyama City, Toyama Prefecture, founded in 1947 as a packaging manufacturer.
Who collaborated on the video production?
Co-planned and produced with KAYAC Inc., a digital creative agency.
Will there be more videos in the future?
The series is currently concluded as a trilogy, but sequels may be considered based on audience response.