Koredou Inc. Appoints Shizuka Shimizu, CEO of Funleash Inc., as Advisor

Koredou Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Ryuta Sora; hereinafter referred to as "the Company") is pleased to announce that Shizuka Shimizu, Representative Director and CEO of Funleash Inc., who has an extensive track record of promoting human resources and organizational transformation at domestic and international companies, has been appointed as an advisor to accelerate the evolution of management suitable for the new era.

The Company offers the service "Koredou," which supports the entire process from organizational diagnosis, management analysis, and the design and operational implementation of goals, dialogue, and evaluations, with the concept of "Management reform that doesn't end with just implementation."

This mechanism, where goals, dialogue, and evaluations are continuously utilized in daily management, is the practice of "performance management" itself, aimed at improving individual and organizational performance. Through this advisory appointment, we will further accelerate the establishment of performance management in the field.

Background of Advisory Appointment

Performance management is not merely a system for evaluating personnel, but a management method that promotes individual performance improvement and growth, leading to the overall results of the organization.

MBO (Management by Objectives) was originally created as a method to practice this performance management. However, in Japan, even after many years since its introduction, it is still operated as part of the human resources or evaluation systems in many companies. As a result, goal management is often perceived as a "procedure for evaluation and assessment," and in many cases, it is not linked to the original purpose of improving individual and organizational performance.

Furthermore, while there are many systems on the market that support goal management and evaluation operations, there are few mechanisms that consistently support performance management.

By establishing performance management in the field, we will improve the quality of management itself. Then, through the improvement of individual and organizational performance, we will enhance corporate value and achieve sustainable growth.

To further accelerate this challenge, we have welcomed Shizuka Shimizu, a leading expert in performance management and organizational transformation, as an advisor.

Shizuka Shimizu (Representative Director and CEO, Funleash Inc.)

Shizuka Shimizu Profile

Representative Director and CEO / Organizational Transformation Facilitator / Strategic HR Partner, Funleash Inc.

After working for a Japanese IT company and being stationed in the United States, she led the development of HR systems and organizational transformation at foreign IT, automotive, and retail companies. She served as Director and Chief People Officer (CPO) at Randstad. In 2018, she founded Funleash Inc. and has been supporting strategic HR, organizational development, and leadership development for startups, large corporations, local governments, and educational institutions.

Key Achievements:

Catalyst Award Winner (Innovative Initiative for D&I Promotion)

Selected as one of LinkedIn's Top 10 Influencers of the Year (2020)

Producer, Kyoto University Graduate School of Medical Innovation Program

Numerous translations and co-authored works of business books, including Dave Ulrich's "HR Competencies."

Shizuka Shimizu's Comment

Koredou aims not to improve the operation of evaluation systems, but to evolve corporate management itself.

In many companies, while mechanisms for goal setting and evaluation exist, they are often not sufficiently linked to daily dialogue, feedback, and growth support.

Koredou seeks to improve the quality of management and achieve organizational performance improvement by establishing performance management in the field.

I strongly resonate with this challenge, which is a crucial initiative that leads to the evolution of management suitable for the new era and has the potential to enhance the growth potential of Japanese companies. I have therefore been appointed as an advisor.

Representative's Comment

We are challenging ourselves not to change evaluation systems, but to evolve the very way management is done.

We believe that creating a state where goal setting, dialogue, feedback, and reflection are continuously conducted and connecting this to organizational results is the true meaning of performance management.

With Ms. Shimizu's appointment, we believe she will be a great asset in making the performance management system functionally effective in more and more workplaces.

We will maximize Ms. Shimizu's expertise to increase the number of companies where performance management functions effectively in the field, one by one. We believe this will enhance the growth potential of Japanese companies, and Koredou will continue to move forward towards its realization.

About Koredou

Koredou is a service that supports the entire process from organizational diagnosis, management analysis, and the design of goals, dialogue, and evaluations, to operational implementation using tools, with the concept of "Management reform that doesn't end with just implementation." Without significantly changing the evaluation system itself, it connects goal management with daily management and refines it into a mechanism that operates continuously in the field.

Company Overview

Company Name: Koredou Inc.

Representative: Ryuta Sora, Representative Director

Location: Shibuya Dogenzaka Tokyu Building 2F-C, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo

Established: March 2026

Business Activities: Development and provision of AI-powered goal setting, progress management, and evaluation support service "Koredou"; planning and execution of training programs.

URL: https://koredou.jp