Global Brain Leads Investment in be-FULL, Provider of AI-Powered Management Support Platform 'PX Cloud'

Global Brain Co., Ltd. (hereinafter "Global Brain") announces that it has led an investment, through the limited liability investment partnership Shinhan-GB FutureFlow Investment Fund (hereinafter "SHGB") jointly operated with Shinhan Venture Investment Co., Ltd. (hereinafter "Shinhan Venture Investment"), in be-FULL Inc. (headquartered in Chuo-ku, Tokyo; hereinafter "be-FULL"), the provider of 'PX Cloud,' an AI-powered platform that analyzes meetings and supports management.

be-FULL operates under the mission of "making every individual and organization fall in love with each other." The company offers 'PX Cloud,' an AI-driven management support platform that enables continuous improvement in management practices through daily operations. Built on AI-powered meeting analysis, the platform provides features such as follow-up recommendations, Good & More feedback, AI-generated minutes, and skill visualization. It has already been implemented in major corporations, delivering measurable outcomes such as reduced meeting times, improved employee engagement, and enhanced management quality. The company has also received notable recognition, including selection in the Microsoft for Startups program, designation as a representative of Japan in the METI J-StarX program, selection in Tokyo's startup support initiatives, and an award from CIOReview APAC.

In Japan, demand for improved organizational productivity and advanced talent management is rapidly increasing, driven by declining labor populations and diverse workstyles. In particular, the development, evaluation, and support of middle management remain a common strategic challenge across companies. With the growing adoption of generative AI and rising corporate interest in talent development and organizational strengthening, the importance of technology in talent management is expected to further increase. With this funding, be-FULL plans to accelerate product development, talent acquisition, and sales expansion to become a leading company in the management-tech sector.

Global Brain highly values be-FULL’s unique product, proven enterprise adoption, and strong growth potential in the expanding management-tech market, which led to this investment decision. Going forward, Global Brain will actively support be-FULL in achieving business growth and enhancing corporate value.

About be-FULL

Company Name: be-FULL Inc.

Headquarters: Keisei Nihombashi Tomizawa Building, 4-10 Nihombashi Tomizawacho, Chuo-ku, Tokyo

Representative: Kotaro Iwai, CEO and Representative Director

Founded: June 5, 2024

Business: Development and provision of 'PX Cloud,' a mid-management support platform

URL: https://befull-lifedesign.com/

About SHGB

Registered Name: Shinhan-GB FutureFlow Investment Fund

Investment Focus: Japanese startups (seed stage), Korean startups planning to enter Japan

General Partners: Shinhan Venture Investment Co., Ltd. and Global Brain Co., Ltd.

About Global Brain

Company Name: Global Brain Co., Ltd.

Headquarters: 2-17-1 Shibuya, Shibuya-ku, Tokyo

Representative: Yasuhiko Yurimoto, President and Representative Director

Founded: January 1998

Business: Venture capital operations

URL: https://globalbrains.com