【New Service for the Aesthetic Medical Industry】Total Support 'CLINIC COMPASS' Launched, Serving as a "Compass" for Aesthetic Clinic Management

Clincare Inc. (Representative Director: Toshiji Takizawa) and LiberateBeauty Inc. (Representative: Ayami Mayama) have launched 'CLINIC COMPASS,' a collaborative project that supports aesthetic clinic management challenges from both data analysis and in-house operation improvement perspectives.

This service is a management support solution that integrates data from external marketing channels such as advertising, web, LINE, and CRM, with in-house operations like counseling, hospitality, staff training, and repeat patient design. It designs crucial KPIs for each clinic and provides ongoing support until results are achieved.

Background of Service Provision: "Overall Optimization" Required for Aesthetic Clinic Management

In recent years, while the aesthetic medical industry continues to grow, it faces complex management challenges such as intensifying competition due to an increase in the number of clinics, soaring advertising costs, declining effectiveness of SEO and SNS, recruitment difficulties, and rising labor costs.

Previously, many clinics often saw advertising agencies focusing on reservation CPA, on-site staff on conversion rates, and management on sales, all from different perspectives. However, merely increasing the number of reservations will not lead to conversions if the post-visit experience and proposal design are weak. Conversely, even if the in-house system is well-established, growth opportunities will be missed if appropriate information does not reach the right patients.

For aesthetic clinics to achieve sustainable growth, it is essential to view customer acquisition, reservations, visits, conversions, and repeat business as a single flow, and to implement "overall optimization" management where everyone works towards improvement based on the same KPIs.

What is 'CLINIC COMPASS'?

'CLINIC COMPASS' is a total support service that serves as a "compass" for aesthetic clinic management, connecting management data with on-site challenges to clarify each clinic's direction for growth.

This service comprehensively organizes dispersed data from websites, advertisements, LINE, CRM, and medical records to visualize the current status of the clinic. Based on this, it defines key KPIs directly linked to clinic growth, such as sales, reservations, initial closing rate, retention rate, and LTV, and provides ongoing support for the execution of improvement measures.

It aims to create a state where managers, marketing personnel, counselors, receptionists, nurses, and doctors all look at the same numbers and work towards improvement in the same direction, rather than simply submitting analysis reports or providing temporary consulting.

Main Service Contents: Seamless Support from Data Integration to KPI Achievement

'CLINIC COMPASS' does not individually list detailed measures, but first integrates the data necessary for management decisions. Based on this, it sets key KPIs according to each clinic's challenges and continuously executes and verifies improvement actions.

**Integrate Data** Organizes dispersed information from advertising, web, LINE, CRM, medical records, etc., visualizing the flow from customer acquisition to repeat business from a unified management perspective.

**Determine Key KPIs** Identifies the most impactful indicators for business management, such as sales, reservations, initial closing rate, retention rate, and LTV.

**Provide Ongoing Support until KPI Achievement** Links marketing measures with in-house operation improvements, providing support for result generation through regular verification and correction.

This clarifies "which numbers to improve," "which department should execute what," and "what to review next" in relation to management goals, rather than just isolated measures.

Strengths of the Two-Company Collaboration

The greatest feature of 'CLINIC COMPASS' is the collaboration of specialists with over 10 years of practical experience in both external marketing and in-house operations.

Toshiji Takizawa of Clinicare Inc. has supported "outer marketing," designing patient touchpoints through web marketing, advertising, SEO, LINE, CRM, and data analysis for free-practice clinics.

Ayami Mayama of LiberateBeauty Inc. has been deeply involved in aesthetic clinic operations, supporting "inner marketing" to enhance the patient experience after visits, including counseling, hospitality, staff training, in-house system development, and repeat patient improvement.

By combining these two areas of expertise, 'CLINIC COMPASS' offers more practical and reproducible improvement support for challenges unique to aesthetic clinics, such as "customer acquisition is increasing but not leading to sales," "on-site staff are working hard but repeat business isn't growing," and "each department looks at different numbers."

What 'CLINIC COMPASS' Aims For

What is important in aesthetic clinic management is not just a temporary increase in reservations. What is needed is to continuously improve the mechanism for attracting appropriate patients, gaining trust after their visit, and leading to conversions and repeat business. CLINIC COMPA