Yoppy, who was told "Don't go to Fuse," returns to Fuse. Content released to commemorate 10,000 guests at SEKAI HOTEL Osaka Fuse

SEKAI HOTEL Osaka Fuse, a "whole shopping street hotel" operated by Kujira Inc., has released an article featuring writer Yoppy, who was born and raised in Fukae, Higashinari Ward, Osaka City, as part of its special project "People Who Visited Fuse" to commemorate surpassing 10,000 annual guests.

For Yoppy, Fuse is a place of memories from his childhood and youth. His first part-time job, time spent at arcades, and nights spent drinking with friends brought from Tokyo. Fuse is not a typical tourist destination. However, Yoppy has long recognized the value of the "un-touristy everyday life" that remains in this town.

In this project, Yoppy visits SEKAI HOTEL Osaka Fuse and walks through the town of Fuse again, discussing his memories of Fuse known only to locals and the current Fuse, which is gradually becoming a place for people from outside to visit.

The town that was said to have "nothing" actually has "everything."

Fuse is about a 10-minute train ride from Namba, Osaka, on the Kintetsu Line. It has shopping streets, public baths, coffee shop breakfasts, traditional restaurants, and the lingering presence of people living their lives.

On the other hand, there are no flashy tourist attractions. Because of this, locals themselves sometimes say, "There's nothing in Fuse." However, what SEKAI HOTEL Osaka Fuse has delivered is the re-examination of this "nothingness" of everyday life as a travel experience.

The hotel's front desk is in the shopping street. Guest rooms are scattered throughout the town, the public bath is a local sento (public bathhouse), and breakfast is at a nearby coffee shop. Instead of being confined to a single building, guests walk through the town, meet shopkeepers, and experience the everyday life of Fuse. SEKAI HOTEL Osaka Fuse opened in 2018 as such a "whole town hotel."

Yoppy's perception of SEKAI HOTEL's potential

Yoppy has been one of those who paid attention to SEKAI HOTEL Osaka Fuse since its opening.

He has promoted the charm of Fuse in his articles and on social media, and has recommended to his friends in Tokyo, "If you go to Osaka, go to Fuse." For Yoppy, SEKAI HOTEL Osaka Fuse is not just an interesting accommodation facility, but also an entrance to convey the value of Fuse to people from outside.

In this article, Yoppy talks about his memories of Fuse from his boyhood, his sadness about the town's gradual changes, and the value of Fuse, which retains the atmosphere of "good old Osaka."

While redevelopment is making cities across the country more convenient and clean, traditional coffee shops, public baths, conversations in shopping streets, and everyday things like cheap and delicious croquettes are gradually disappearing. Yoppy perceives Fuse's everyday life not as "nothing," but as "un-touristy everyday life remaining."

Unpredictability is the charm of Fuse

During this stay, Yoppy experienced a night in Fuse with guidance from SEKAI HOTEL Osaka Fuse staff. Instead of visiting tourist spots as planned, he entered shops spontaneously, met people, and had unexpected conversations. Fuse offers the charm of unpredictability, different from a trip that efficiently consumes famous sights.

What SEKAI HOTEL Osaka Fuse offers is not just accommodation itself. It connects guests with the town's people, shopping streets, restaurants, public baths, and coffee shops, turning even chance encounters into travel experiences.

Yoppy's homecoming is not just a visit from a celebrity. It is an opportunity for someone who has left their hometown to return to Fuse and put into words once again the value of the town they once overlooked because it was too commonplace.

About SEKAI HOTEL Osaka Fuse

SEKAI HOTEL Osaka Fuse is a "whole shopping street hotel" set in the Fuse Shopping Street in Higashiosaka City, Osaka Prefecture. The front desk, guest rooms, public bath, coffee shops, restaurants, and various shops in the shopping street are scattered throughout the town, and guests enjoy their stay while walking through Fuse.

Instead of being confined within the hotel, guests visit local shops, meet townspeople, and experience daily life. SEKAI HOTEL Osaka Fuse offers a lodging experience that turns the everyday life of a non-touristy town into travel value. In 2025, it surpassed 10,000 annual guests.

[Published Articles] SEKAI HOTEL Osaka Fuse 10,000 Guest Milestone Commemorative Project "People Who Visited Fuse" In Yoppy's articles, the following three pieces have been published:

◾️ Part 1 I want to thank SEKAI HOTEL on behalf of the locals. An essay by Yoppy, who grew up in Fukae, Higashinari Ward, Osaka City, and considers Fuse his hometown, expressing his thoughts on SEKAI HOTEL Osaka Fuse and congratulating them on reaching 10,000 guests.

◾️ Part 2 The potential I felt, having been told "Don't go to Fuse." Discusses memories of Fuse from his boyhood and the value of "good old Osaka" remaining in present-day Fuse. Explains why people come to stay in a town that is not a tourist destination.

Part 3 Unpredictability is the best content. A Fuse night "fully entrusted" to professionals.

Introduces the shopping street stay experience, which is interesting precisely because it doesn't go as planned, as Yoppy walks through Fuse at night with SEKAI HOTEL Osaka Fuse staff.

Company Profile Company Name: Kujira Inc. Representative: Koichi Yano, Representative Director Location: 2-5-18 Nakazakicho, Kita Ward, Osaka City, Osaka Prefecture Established: November 14, 2007 Capital (including capital reserve): 255,017,560 yen Business Activities: Renovation business, "SEKAI HOTEL" whole town hotel, other real estate and construction businesses

URL: https://kujira.ltd/ Related: SEKAI HOTEL

Inquiries regarding this matter

Kujira Inc. Public Relations Contact: Yuki Kaminuma E-mail: yuki-kaminuma@kujira.ltd