Giftee Group, Inc. to Transition to Holding Company Structure, Launching July 1, 2026 (Wed)

Giftee Group, Inc. (Headquarters: Shinagawa-ku, Tokyo; Representatives: Mutsumi Ota, Tatsuya Suzuki; hereinafter referred to as "Giftee Group") has been established as a holding company through the sole share transfer of giftee Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Taiki Shinozuka; hereinafter referred to as "giftee"), effective July 1, 2026 (Wed). We are pleased to announce our listing on the Tokyo Stock Exchange Prime Market (Securities Code: 590A).

With this transition, Giftee Group, Inc. (hereinafter "Giftee Group") will assume the group-wide management and administration functions, while giftee Inc. (hereinafter "giftee") and other operating companies will independently drive their respective businesses.

Background and Objectives of Transitioning to a Holding Company Structure

Under its corporate vision, "To provide services that foster various connections between people, companies, and towns, centered around e-gifts," giftee has developed its e-gift platform business domestically and internationally, offering end-to-end services from e-gift issuance to distribution. With "Expansion of the e-gift platform" and "Geographical expansion" as its growth strategies, and through agile M&A activities, the need for advanced group management and governance has increased.

In light of these circumstances, it was determined that transitioning to a holding company structure, separating management functions from business execution functions, would be optimal for the sustainable growth of the entire group. We have decided to transition to this structure. Our company will be responsible for strategic planning, capital allocation, and strengthening governance from a group-wide perspective, while each operating company will focus on its respective business domain, enabling swift decision-making and enhanced competitiveness. We aim to increase the corporate value of the entire group while balancing growth speed and investment discipline.

Giftee Group's Purpose Statement

Upon transitioning to a holding company structure, Giftee Group has newly established a purpose statement that defines the group's raison d'être and a statement that articulates this philosophy.

【Purpose】

To improve all existing relationships in this world and create new ones.

【Statement】

We see potential in the value of relationships. People. Companies. Towns. Our society generates diverse value through countless relationships. By fulfilling our wish to "enrich relationships" through our services, we not only minimize costs and friction but also foster communication that conveys human emotion and a tangible touch. Beyond that lies a prosperous world where relational capital is amplified. Giftee Group will continue to explore and question relationships as a natural human endeavor.

New Group Structure

As of July 1, Giftee Group, Inc. will be the holding company, with giftee Inc. as its wholly-owned subsidiary. Group companies, both domestic and international, will continue to operate under giftee Inc. Moving forward, we plan to progressively reorganize the structure so that Giftee Group, Inc. directly holds each group company.

Officer Structure (As of July 1, 2026 (Wed))

Representative Director: Mutsumi Ota / Representative Director: Tatsuya Suzuki

Director: Yoshikazu Fujita

Outside Director: Kenichiro Seno / Outside Director: Makoto Nakajima / Outside Director: Miwako Ino

Outside Audit & Supervisory Board Member: Daizo Kuki / Outside Audit & Supervisory Board Member: Yoshio Akimoto / Outside Audit & Supervisory Board Member: Kazuhiro Ueno

Company Overview

Company Name: Giftee Group, Inc.

English Name: giftee Group, Inc.

Location: 2-10-2 Higashi-Gotanda, Shinagawa-ku, Tokyo

Established: July 1, 2026 Capital: 20 million yen

Securities Code: 590A (Tokyo Stock Exchange Prime Market)

Business Description: Management of group companies and related operations

URL: https://giftee-group.com/

Comment from Representative Director Mutsumi Ota

Aiming to become social infrastructure that improves all "relationships"

Starting with "giftee®," a casual gift service for individuals, giftee has expanded its business domains to corporations, municipalities, and overseas, centered around its e-gift platform. Especially since its stock listing in September 2019, the platform has rapidly scaled through entry into new areas and the acquisition of like-minded companies. Alongside this growth, we faced the challenge of management resources becoming easily dispersed. Therefore, as a major organizational reform to advance to the next stage, we decided to transition to a holding company structure.

The change to the Giftee Group structure is not merely an organizational restructuring but a strategic evolution to solidify mid-to-long-term corporate value enhancement. As a holding company, we will strengthen group-wide strategy, capital allocation, and investment governance to lead future growth. Each group company will operate more agilely and make swift decisions on the front lines of their respective markets, accelerating their business.

Furthermore, we have established our new purpose: "To improve all existing relationships in this world and create new ones." giftee has, to date, fostered various connections between people, companies, and towns through "gifts." Moving forward, as a group, we will engage more directly with "relationships" themselves, aiming to become infrastructure that reduces friction in all connections and generates new touchpoints and positive behavioral changes, without being limited to the means of "gifts."

What we aim to achieve from now on is by no means easy. Climbing one mountain reveals another. It is a continuous series of challenges, like traversing a mountain range. At the same time, there are numerous market opportunities. To continue climbing this mountain range, the diverse personalities and expertise of our colleagues are indispensable. We will build an organization where each individual can express their unique talents and take on great challenges together. Through transparent management and sustainable growth, we will enhance mid-to-long-term corporate value together with all stakeholders.