Curations Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Takayuki Nemoto; hereinafter 'the company'), which supports successful business transformation for client companies, will host a study group titled 'COMMIT' for mid-level and senior managers (from corporate strategy, business development, and new ventures) at Shibuya, Tokyo on Thursday, July 23, 2026, from 7:00 PM to 10:30 PM. The event, titled 'Business Development Using Corporate Assets: How to Turn Your Company's Strengths into Competitive Weapons,' is free to attend but requires prior registration.

The moderator will be Dan Fujii from House Foods Co., Ltd., a practitioner from an asset-rich operating company, while Hirokazu Arai, CSMO and Director at our company, will serve as host.

This study group is not a lecture-style seminar, but a 'closed discussion' where mid-level and senior professionals facing similar business development challenges come together to share real-world experiences. Rather than someone providing the 'correct answer,' the session is designed to collaboratively uncover actionable insights that each participant can bring back to their own organization.

◆ Do any of these frustrations sound familiar? ◆

You're told to 'leverage your strengths,' but how exactly do you turn those strengths into weapons for business development? Many feel their strengths aren't being fully utilized, held back by the logic of existing business operations.

Your company has assets—technology, brand, customer base, distribution channels—but they aren't translating into new business development.

You're told to 'leverage your strengths,' yet you're moving forward without clearly identifying which assets will truly be effective.

Business development gradually becomes a form of downsized reproduction, pulled back by existing KPIs and organizational logic.

You can't find the right approach to gain executive approval and implement asset-driven initiatives on the ground.

The era of business development has shifted from 'starting from zero' to 'starting from internal corporate assets.' As a result, the gap between companies that can effectively 'assess' and 'multiply' their assets and those that cannot is widening more than ever. If you continue relying on your existing assets simply because they're 'strengths,' without proper assessment, your business development efforts may end up as mere downsized versions of existing operations. By the time you realize the true potential of asset multiplication, someone outside may have already captured that market. This study group is designed as a forum for mid-level and senior managers standing at this critical juncture to share their real experiences and collaboratively explore the question: 'What are companies doing differently that successfully turn assets into weapons?'

<Four Key Discussion Points>

The moderator will pose questions and draw out participants' real experiences throughout the session.

① Inventory — How to audit your company's assets and determine which ones 'work'

Anyone can list technology, brand, customer base, and distribution channels. The real challenge is identifying which assets can become weapons for business development and which cannot.

② Exploration — How to explore possibilities for commercialization

Once assets are inventoried, how do you match them to markets and customer problems to create viable businesses? This includes methods for identifying opportunities and assessing their potential.

③ Multiplication (Co-creation & Open Innovation) — How to combine your assets with those of other companies

Even weak assets can become viable businesses when combined with external assets or partners. The discussion will delve into confidentiality agreements and how to maintain control over the initiative.

④ Positioning — Are spin-offs and overflow initiatives extensions of existing business or entirely new ventures?

This includes portfolio positioning within the company, defining responsible departments, and motivating teams from existing businesses to take action. Participants will share practical approaches for driving initiatives within the organization.

[ Moderator ]

Dan Fujii

General Manager, Development Division 3, R&D Institute, House Foods Corporation

After joining House Foods, Mr. Fujii worked in R&D before moving to the planning, development, and marketing division for seasonings and spices, where he contributed to the household launch of the GABAN spice brand. He later worked in the overseas business division, handling export product development, and served as a key member in launching Southeast Asian operations, including an assignment to a joint venture in Thailand, where he helped establish local businesses for functional beverages and Japanese-style curry. Upon returning to Japan, he joined the new business development division, where he established the company-wide venture creation system and even created offshore companies to validate business concepts. He has now returned to the R&D division after 20 years, focusing on creating new value by leveraging internal technologies.

[ Host ]

Hirokazu Arai

Director, Chief Strategy & Marketing Officer (CSMO), Curations Inc. / Executive Strategy Designer

From a position of co-creating with large enterprises to drive new ventures and business development using a unique 'customer behavior-first' methodology—from internal approval to revenue generation—Mr. Arai has supported numerous successful ventures. As a discussion facilitator, he structures and visualizes real-world experiences shared during sessions into 'frameworks for asset utilization,' refining them into actionable insights participants can bring back to their companies.

[ Event Overview ]

Name: COMMIT Study Group 'Business Development Using Corporate Assets: How to Turn Your Company's Strengths into Competitive Weapons'

Date and Time: Thursday, July 23, 2026, 7:00 PM – 10:30 PM

Venue/Format: In-person, Tokyo/Shibuya (details to be provided later)

Capacity: Approximately 15 participants (lottery in case of oversubscription)

Fee: Free

Target Audience: Mid-level and senior managers from large enterprises (those in departments responsible for strategy formulation and management of new ventures, such as corporate strategy, business development, and new ventures)

Organizer: Curations Inc. (COMMIT Study Group)

▼ Registration Link ▼

https://commit-20260723.peatix.com/view

About COMMIT

COMMIT is a study group community founded by professionals who have led new ventures and corporate transformation as department heads in large and traditional enterprises. Committed to reforming Japan by sharing the 'tacit knowledge' behind new ventures, COMMIT aims to 'place a star in the heart of every mid-level manager in new venture divisions.' Members engage in serious discussions with peers on topics such as past idea audits, other companies' new venture development systems, talent development, and the design of business contests, working together to create customized 'models for new ventures' that fit their own organizations. This study group is part of that ongoing initiative.

https://commit.management/

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[ For Media Inquiries or Coverage ]

Curations Inc.

COMMIT Operations Office

Contact: Fujishima

support@curations.jp

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