[Survey/Case Study] Is 'Casual Clothes OK' actually a burden? Revealing the benefits of uniforms from the real voices of working women.
Karsee Kashima, a uniform manufacturer, released a survey of 300 working women. The results show that many prefer uniforms over casual clothes for reasons like saving money and mental switching.
📋 Article Processing Timeline
- 📰 Published: April 21, 2026 at 19:31
- 🔍 Collected: April 24, 2026 at 15:32 (68h 1m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 19:54 (4h 22m after Collected)
Karsee Kashima Co., Ltd. (Sano City, Tochigi; President Yosuke Masuda), a company specializing in uniform planning, manufacturing, and sales, has published content regarding 'casual wear' and 'uniform wear' based on real workplace experiences and cases of working women.
While an increasing number of companies have introduced casual dress codes as part of 'flexible working styles' in recent years, voices from women working on the front lines have emerged, such as 'choosing clothes every day is a burden' and 'it is difficult to switch between on and off time.'
What are the benefits brought by uniforms? We asked 300 working women!
According to a 'Work Concerns Survey' conducted targeting users of the women's healthcare app 'Lalune,' it was found that many working women have a positive impression of uniforms. Specific benefits cited include:
- Saving on clothing costs (34.5%)
- Clear mental distinction between ON and OFF (22.2%)
- Identification of staff (16.7%)
- No need to worry about fashion sense (15.2%)
- Increased work efficiency (6.9%)
- Improved teamwork (4.5%)
In this way, uniforms provide not only economic benefits such as reducing clothing expenses but also contribute to psychological switching, improved work efficiency, and a sense of belonging to the organization. Furthermore, comments such as 'no need to worry about fashion sense' suggest that uniforms contribute to the prevention of 'clothing harassment'—unwanted comments or evaluations regarding one's attire from others.
[Management Benefits] Accelerating Organizational Growth!
Uniforms are not just 'work clothes' for the management side. They lead to improved corporate image, brand unification, and increased employee engagement and motivation. They also contribute to preventing troubles and harassment regarding clothing rules and create a workplace environment where diverse talent is easily accepted.
1. Improved Corporate Image: Uniforms are 'walking billboards.' A unified appearance gives customers and partners a sense of professional security and trust. Reflecting logos and corporate colors helps improve brand recognition.
2. Enhanced Sense of Belonging: Wearing the same uniform creates a sense of unity as a team. It increases the awareness of being a member of the organization, leading to higher engagement. It also aids security by making staff identifiable, supporting a safe working environment.
3. Recruitment Impact: Especially for younger generations, criteria for choosing a workplace include not just salary but 'what kind of environment one can work in comfortably.' Uniforms establish an environment where anyone can work under the same standards regardless of nationality, gender, age, or body type. Standardized sizes and rules eliminate the worry for new or foreign staff about 'what to wear' or 'how they are seen.'
4. Contribution to CSR and SDGs: Adopting uniforms made of environmentally friendly materials symbolizes a company's stance toward a sustainable society. Upcycling systems that collect old uniforms and transform them into other products during model changes can be utilized for branding and promotion, establishing status as a sustainable company.
[Employee Benefits] Creating Mental and Time Freedom!
Uniforms significantly contribute to the quality of life for employees. Having determined workwear simplifies daily routines, creating time and mental freedom. Employees are liberated from the morning stress of 'Is this outfit appropriate?' or 'Which combination is best?' Shortening preparation time allows for extra sleep, time for coffee, or conversation with family.
While an increasing number of companies have introduced casual dress codes as part of 'flexible working styles' in recent years, voices from women working on the front lines have emerged, such as 'choosing clothes every day is a burden' and 'it is difficult to switch between on and off time.'
What are the benefits brought by uniforms? We asked 300 working women!
According to a 'Work Concerns Survey' conducted targeting users of the women's healthcare app 'Lalune,' it was found that many working women have a positive impression of uniforms. Specific benefits cited include:
- Saving on clothing costs (34.5%)
- Clear mental distinction between ON and OFF (22.2%)
- Identification of staff (16.7%)
- No need to worry about fashion sense (15.2%)
- Increased work efficiency (6.9%)
- Improved teamwork (4.5%)
In this way, uniforms provide not only economic benefits such as reducing clothing expenses but also contribute to psychological switching, improved work efficiency, and a sense of belonging to the organization. Furthermore, comments such as 'no need to worry about fashion sense' suggest that uniforms contribute to the prevention of 'clothing harassment'—unwanted comments or evaluations regarding one's attire from others.
[Management Benefits] Accelerating Organizational Growth!
Uniforms are not just 'work clothes' for the management side. They lead to improved corporate image, brand unification, and increased employee engagement and motivation. They also contribute to preventing troubles and harassment regarding clothing rules and create a workplace environment where diverse talent is easily accepted.
1. Improved Corporate Image: Uniforms are 'walking billboards.' A unified appearance gives customers and partners a sense of professional security and trust. Reflecting logos and corporate colors helps improve brand recognition.
2. Enhanced Sense of Belonging: Wearing the same uniform creates a sense of unity as a team. It increases the awareness of being a member of the organization, leading to higher engagement. It also aids security by making staff identifiable, supporting a safe working environment.
3. Recruitment Impact: Especially for younger generations, criteria for choosing a workplace include not just salary but 'what kind of environment one can work in comfortably.' Uniforms establish an environment where anyone can work under the same standards regardless of nationality, gender, age, or body type. Standardized sizes and rules eliminate the worry for new or foreign staff about 'what to wear' or 'how they are seen.'
4. Contribution to CSR and SDGs: Adopting uniforms made of environmentally friendly materials symbolizes a company's stance toward a sustainable society. Upcycling systems that collect old uniforms and transform them into other products during model changes can be utilized for branding and promotion, establishing status as a sustainable company.
[Employee Benefits] Creating Mental and Time Freedom!
Uniforms significantly contribute to the quality of life for employees. Having determined workwear simplifies daily routines, creating time and mental freedom. Employees are liberated from the morning stress of 'Is this outfit appropriate?' or 'Which combination is best?' Shortening preparation time allows for extra sleep, time for coffee, or conversation with family.