[Father's Day Gift Survey] About 60% of Dads Support 'Practical Gifts,' While Over 40% Confess a Longing to be an 'Active and Cool Father'!

STANCE, a premium socks brand from California, conducted a survey titled 'Father's Day Gifts and Ideal Father Figures' targeting 400 married fathers with children in their 30s to 50s across Japan, ahead of Father's Day 2026 (June 21).

The results revealed that while many fathers are pleased with 'practical gifts,' they harbor secret desires to be an 'active and cool father' and seek 'slightly upscale daily items' that they wouldn't buy for themselves.

As an item that fulfills all these hidden wishes, we introduce STANCE and its Father's Day campaign, offering premium socks that combine overwhelming durability trusted by professional athletes with stylish designs perfect for weekends.

Topic 1: Many are Realists! Fathers Want 'Practical Gifts' They Can Use Every Day

When asked about their honest opinion on 'receiving a safe and practical gift for Father's Day,' 57.2% of fathers answered, 'Practical gifts are very welcome.' Items that can be used daily allow them to feel their family's thoughtfulness every day, thus receiving high support.

Topic 2: Secretly Wanting to be Seen as an 'Active and Cool Dad'!

On the other hand, in terms of ideal images (multiple answers), 'a dad who is forever youthful and active (22.5%)' and 'a stylish and cool dad (16.5%)' ranked high. Combined, this reveals that about 40% of fathers secretly harbor a desire to be perceived as stylish and active even as they age.

Topic 3: The Most Exciting Present is 'Premium Daily Items'

When asked, 'If you were to receive a present this Father's Day, what item would excite you the most?' (single answer), the top response was 'slightly better daily items that I use every day but wouldn't buy myself' (30.8%). This outperformed 'high-end food and drinks' (28.8%), making premium items that improve the quality of daily life the number one choice.

Topic 4: The Two Major Complaints About Daily Socks are 'Sweat/Odor' and 'Durability'

Furthermore, when surveyed about complaints regarding socks for daily and sports scenes (multiple answers), while 'no particular complaints' (45.5%) topped the list, specific worries included 'sweat and odor concerns' (21.3%) and 'holes appearing quickly in toes and heels' (18.5%). This highlights that fathers are dealing with minor stresses in their daily life regarding their feet.

STANCE Premium Socks: Fulfilling 'Practicality x Coolness x High Functionality'

This survey confirms that the conditions for gifts that fathers truly appreciate are items that are 'practical for daily use,' fulfill the need for being 'active and cool (excellent design),' and possess 'a level of functionality above what they would buy themselves.'

STANCE socks are the ultimate gift that fulfills all these honest wishes of fathers.

- [Toughness] Overwhelming durability acknowledged even by professional skaters - [Functionality] A fit that never slips, from sports to daily life - [Design] One-of-a-kind cultural designs that lift the mood just by wearing them

Announcement of STANCE Product Lineup and Campaign Recommended for Father's Day Gifts

STANCE is holding the 'Give STANCE to Someone Special - Father's Day Gift Campaign' on its official online store until June 19, 2026 (Fri). We have collected products highly recommended by our staff. Why not give STANCE to the dad who works hard every day this year?