[July 15] Entry Open! Discover the Forefront of Customer Success at the 'Customer Success Awards 2026' - Featuring the 'Tenkaichi Budokai' Concurrently!
Customer Success Co., Ltd. will host the 'Customer Success Awards 2026' in Roppongi on July 15, 2026. This event aims to share best practices in customer success and promote industry development, featuring both award presentations and a CSM pitch battle, the 'Customer Success Tenkaichi Budokai'.
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Customer Success Awards 2026
Customer Success Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Co-representatives: Yuto Iwakuma, Masato Kajiwara) will hold the 'Customer Success Awards 2026,' sharing best practices in customer success, in Roppongi on Wednesday, July 15, 2026. This event, with the special cooperation of the Japan Customer Success Association, aims to promote the widespread adoption and quality improvement of customer success in Japan.
Special Site URL: https://cs-award2026.customer-success.co.jp/
■ Background of this Event
Event Concept: An annual conference for business executives and customer success professionals to widely share best practices in customer success and promote industry development.
By facing customers and consistently responding with results, customers and companies grow sustainably. Customer success is no longer just an activity or role of a department within a SaaS company; it is a business approach. There is a need to spread this concept to more companies and increase practitioners.
This event aims to highlight best practices in customer success through two axes: 'celebrating challenges' and 'disseminating advanced case studies,' promoting the development of the Japanese customer success industry, not limited to the SaaS industry.
■ Two Main Contents
This event will simultaneously host the 'Awards,' honoring companies that have brought about organizational transformation, and the 'Pitch Battle,' where advanced case studies from SaaS companies will be presented.
1. Customer Success Awards 2026
Customer Success Awards 2026
This is an awards ceremony honoring companies that have gone beyond existing frameworks and brought about organizational transformation.
The highest award, 'The Blue Flag of the Year 2026,' recognizes initiatives that serve as a 'standard-bearer' for many organizations, based on three criteria: breakthrough power, company-wide impact, and reproducibility. We are broadly soliciting entries from companies that have newly undertaken customer success activities and from non-SaaS sectors such as manufacturing, finance, and retail.
2. CSM Pitch Battle 'Customer Success Tenkaichi Budokai' Held
Customer Success Tenkaichi Budokai
This is a pitch battle for CSMs (Customer Success Managers) that has been ongoing since 2018. With the tagline '17 minutes can change your life,' participants passionately present their company's and their own initiatives in an extreme pitch.
■ 'Customer Success Awards 2026' Judges (in no particular order)
To fairly evaluate the 'breakthrough power,' 'company-wide impact,' and 'reproducibility' of customer success initiatives in Japan, four specialists with diverse perspectives have been invited as judges for this award.
■ Mr. Shigeki Komori
Director, Japan Customer Success Association
Former Executive Vice President, Salesforce.com Co., Ltd.
He is a pioneer in establishing customer success activities in Japan, and will evaluate the 'company-wide impact' of initiatives from both a global standard perspective and a management perspective.
■ Mr. Osamu Taniguchi
Representative Director, E-Partners Co., Ltd.
Author of numerous books on call centers
He has many years of consulting experience and deep expertise in call centers and customer contact areas, and will evaluate the quality of customer experience (CX) and 'effectiveness' at the field level from a specialized standpoint.
■ Mr. Yoshitaka Miyata
Representative Director, Zen and Company
Executive Director, Japan CPO Association
Advisor, ALL STAR SAAS FUND
He possesses perspectives from both product management and investment, and will evaluate the collaboration between product and CS in SaaS business and 'reproducibility' in terms of business growth.
■ Mr. Hisanori Yamada
Representative Director, Japan Customer Success Association
Representative, sasket LLC
Advisor, Sansan Corporation Sansan Business Division Customer Success Department
A pioneer in establishing the concept of customer success in Japan, and one of the leading practitioners who has supported the establishment and construction of CS organizations in numerous companies. He will evaluate 'innovation' in light of the latest industry trends and 'entrenchment' within organizations.
Customer Success Tenkaichi Budokai
Participants will be selected by preliminary judges well-versed in customer success activities in SaaS business, and the winner will be decided by votes from all attendees on the day.
■ Event Overview
Event Name
Customer Success Awards 2026
(Concurrently held: Customer Success Tenkaichi Budokai)
Special Site
https://cs-award2026.customer-success.co.jp/
Date and Time
Wednesday, July 15, 2026, 17:30-21:30
Customer Success Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Co-representatives: Yuto Iwakuma, Masato Kajiwara) will hold the 'Customer Success Awards 2026,' sharing best practices in customer success, in Roppongi on Wednesday, July 15, 2026. This event, with the special cooperation of the Japan Customer Success Association, aims to promote the widespread adoption and quality improvement of customer success in Japan.
Special Site URL: https://cs-award2026.customer-success.co.jp/
■ Background of this Event
Event Concept: An annual conference for business executives and customer success professionals to widely share best practices in customer success and promote industry development.
By facing customers and consistently responding with results, customers and companies grow sustainably. Customer success is no longer just an activity or role of a department within a SaaS company; it is a business approach. There is a need to spread this concept to more companies and increase practitioners.
This event aims to highlight best practices in customer success through two axes: 'celebrating challenges' and 'disseminating advanced case studies,' promoting the development of the Japanese customer success industry, not limited to the SaaS industry.
■ Two Main Contents
This event will simultaneously host the 'Awards,' honoring companies that have brought about organizational transformation, and the 'Pitch Battle,' where advanced case studies from SaaS companies will be presented.
1. Customer Success Awards 2026
Customer Success Awards 2026
This is an awards ceremony honoring companies that have gone beyond existing frameworks and brought about organizational transformation.
The highest award, 'The Blue Flag of the Year 2026,' recognizes initiatives that serve as a 'standard-bearer' for many organizations, based on three criteria: breakthrough power, company-wide impact, and reproducibility. We are broadly soliciting entries from companies that have newly undertaken customer success activities and from non-SaaS sectors such as manufacturing, finance, and retail.
2. CSM Pitch Battle 'Customer Success Tenkaichi Budokai' Held
Customer Success Tenkaichi Budokai
This is a pitch battle for CSMs (Customer Success Managers) that has been ongoing since 2018. With the tagline '17 minutes can change your life,' participants passionately present their company's and their own initiatives in an extreme pitch.
■ 'Customer Success Awards 2026' Judges (in no particular order)
To fairly evaluate the 'breakthrough power,' 'company-wide impact,' and 'reproducibility' of customer success initiatives in Japan, four specialists with diverse perspectives have been invited as judges for this award.
■ Mr. Shigeki Komori
Director, Japan Customer Success Association
Former Executive Vice President, Salesforce.com Co., Ltd.
He is a pioneer in establishing customer success activities in Japan, and will evaluate the 'company-wide impact' of initiatives from both a global standard perspective and a management perspective.
■ Mr. Osamu Taniguchi
Representative Director, E-Partners Co., Ltd.
Author of numerous books on call centers
He has many years of consulting experience and deep expertise in call centers and customer contact areas, and will evaluate the quality of customer experience (CX) and 'effectiveness' at the field level from a specialized standpoint.
■ Mr. Yoshitaka Miyata
Representative Director, Zen and Company
Executive Director, Japan CPO Association
Advisor, ALL STAR SAAS FUND
He possesses perspectives from both product management and investment, and will evaluate the collaboration between product and CS in SaaS business and 'reproducibility' in terms of business growth.
■ Mr. Hisanori Yamada
Representative Director, Japan Customer Success Association
Representative, sasket LLC
Advisor, Sansan Corporation Sansan Business Division Customer Success Department
A pioneer in establishing the concept of customer success in Japan, and one of the leading practitioners who has supported the establishment and construction of CS organizations in numerous companies. He will evaluate 'innovation' in light of the latest industry trends and 'entrenchment' within organizations.
Customer Success Tenkaichi Budokai
Participants will be selected by preliminary judges well-versed in customer success activities in SaaS business, and the winner will be decided by votes from all attendees on the day.
■ Event Overview
Event Name
Customer Success Awards 2026
(Concurrently held: Customer Success Tenkaichi Budokai)
Special Site
https://cs-award2026.customer-success.co.jp/
Date and Time
Wednesday, July 15, 2026, 17:30-21:30