Magnesium Care Product 'MagBalm' Wins 'Life Design Award' at Lacalpe Awards 2026

Organic Science Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Takatoshi Kamata), which proposes a healthy lifestyle through magnesium products, is pleased to announce that its magnesium care product 'MagBalm' won the 'Life Design Award' at the Lacalpe Awards 2026, held during 'My Organic Friends Fes 2026 (Lacalpe Fes 2026)' from May 22 to 24, 2026.

This award was newly established under the theme 'Beyond Beauty: Celebrating Choices That Create the Future,' aiming to shine a light on brands, products, and people with sincere efforts and philosophies that connect to skin, body, mind, soul, and the future of the Earth.

The selection emphasized not only trends and sales but also the brand's attitude, engagement with society, and values that continue into the future.

From left: Lacalpe representative Miho Arai, Organic Science representative Takatoshi Kamata, and fashion director Emiko Yamagiwa.

Proposal to Incorporate Well-being into Daily Life Recognized

The 'Life Design Award' awarded this time goes beyond beauty and is given to initiatives that propose a comfortable lifestyle and way of living itself.

Since its founding, Organic Science has focused on the importance of the essential mineral magnesium, continuously engaging in product development as well as information dissemination and awareness activities. Amid many modern people facing challenges in nutritional balance and lifestyle habits, the company's proposal of 'effortless self-care habits' was evaluated and led to this award.

The Lacalpe Fes 2026 newly held the award based on the idea of creating a place where 'existing beauty' and sincere efforts are properly seen and shared with everyone.

Judge Comments

Shii Matsumiya (Director of Utopiaart Clinic Ebisu / Aerial Performer)
'I think it's wonderful that magnesium, which is essential for maintaining body functions yet often lacking in modern people, can be incorporated as part of daily skincare, matching the lifestyle of modern people.'

Emiko Yamagiwa (Fashion Director / Former Editor-in-Chief of GINZA)
'Muscle care that can be used by people of all ages and genders.'

Maki Takeyama (Manager of Corporate Solutions Department, Shizen Energy Inc.)
'It is not widely known that many modern people are deficient in magnesium. I felt potential in the idea of absorbing it through the skin when it's difficult to supplement through diet alone. The convenience of being able to use it quickly after a bath is also appealing, and I feel that the essence of healthy habits lies in ease of continuation. The design that gently accompanies daily life is worthy of the Life Design Award.'

Many Visitors Experienced Magnesium Care

At the Lacalpe Fes venue, many visitors tried the application-type magnesium product 'MagBalm' and the drinkable magnesium supplement 'MagLipo.' At the booth, comments such as:

'I've been curious about magnesium.'
'I use it all the time.'
'I didn't know much about magnesium, but it's important, isn't it?'
'I read your e-newsletter. I look forward to it every time.'
'I use it myself, so I want to give it to my mother next time.'

Many voices were received. Not only interest in the products but also empathy with the information dissemination and awareness activities about magnesium were widely expressed.

Comment from Takatoshi Kamata, Representative of Organic Science

'We are truly honored to receive such a prestigious award. When we launched our magnesium products in 2020, the importance of magnesium itself was not well known, and it was not easy to get people interested in products containing magnesium.

However, magnesium is an essential mineral for life activities. I myself have been supported by magnesium, and I have continued my activities with the desire to convey its value to more people. This award is not ours alone. I feel that it is an award received together with our customers who use our products, experts in the medical and health fields, and all those who believe in the potential of magnesium.

Going forward, we will continue to work on realizing well-being through magnesium, going beyond the framework of a single company and collaborating with medical professionals.'

What is Lacalpe Fes 2026?

'My Organic Friends Fes (Lacalpe Fes)' is an experiential event where brands focusing on natural & organic and wellness beauty gather. In 2026, it was held under the theme 'Creating a Sustainable Future,' attracting many visitors interested in femcare, well-being, and sustainable lifestyles.

[Event Overview]
Event Name: My Organic Friends Fes 2026 (Lacalpe Fes 2026)
Date: May 22 (Fri) – 24 (Sun), 2026
Venue: WITH HARAJUKU HALL

Well-being for Everyone, Every Day

Organic Science is a healthcare company specializing in magnesium research and product development. Our products are adopted by top athletes including Olympic athletes and Japanese national teams, as well as over 300 medical institutions nationwide. With the mission of 'embedding the importance of magnesium in society,' we pursue research based on scientific evidence and product development that can be continued with peace of mind. Moving forward, we will continue our steady activities under the slogan 'Well-being Starting from Magnesium' to support the well-being of people of all ages and genders.

Company Overview

Company Name: Organic Science Co., Ltd.
Established: September 2, 2021
Representative Director: Takatoshi Kamata
Location: 20F, Marunouchi Trust Tower Main Building, 1-8-3 Marunouchi, Chiyoda-ku, Tokyo
Business: Development and sales of magnesium products
URL: https://organicscience.jp/