Easier selection of stomach medicine for your symptoms. Eisai's "Cerebrex" and "Sacron" series renew packaging.

Eisai Co., Ltd. Consumer HHC Business Unit (Location: Shinjuku-ku, Tokyo, hereinafter referred to as Eisai) will renew the package design of the stomach medicine brands "Cerebrex" series and "Sacron" series, and will sequentially launch sales at pharmacies, drugstores, etc. nationwide.

Eisai's stomach medicine series has offered a product lineup that allows consumers to easily choose based on their symptoms, such as the "Cerebrex" series for stomach heaviness, the "Sacron" series for overeating and stomach pain, and "Pariet S" for heartburn. With this package renewal, while valuing the trust of the brand that has faced consumers' stomach concerns for many years, the design has been refreshed to make product features and symptom-based selection easier to understand at the store.

*Brands subject to package renewal: Cerebrex series, Sacron series

Background of Package Renewal

Stomach discomfort varies from person to person in terms of how it is felt and its causes, including "stomach heaviness," "heartburn," "stomach pain," "nausea," and "discomfort due to overeating." Therefore, we believe it is important for consumers to be able to intuitively and easily select products that match their symptoms at the store.

With this package renewal, we aimed for a design that makes the efficacy and product features of each product easier to understand, along with an image of a balanced stomach, so that consumers can pick up the product without hesitation when needed.

Our Aspirations

We want to be the first place people turn to when they have stomach trouble. To achieve this, we have aimed to be "the closest stomach doctor."

The Eisai stomach medicine series has been developed with the desire to support people suffering from various stomach discomforts such as stomach heaviness, heartburn, stomach pain, and nausea, and to help them choose products according to their symptoms.

What we value is not just responding to symptoms. We want to empathize with the feelings of those whose enjoyment of meals and daily life is diminished by stomach discomfort, and we wish to help consumers live healthier daily lives as much as possible.

Our company has continued to face people's stomach concerns and has conducted extensive research. We have been developing products with the desire to "empathize with each individual's unique stomach concerns" and "respond to the evolving needs of the times."

Going forward, Eisai will continue to be "the closest stomach doctor," supporting people suffering from stomach discomfort and delivering products and information that support convenient self-care, so that consumers can cherish a daily life where they can positively enjoy eating and drinking.

Eisai Stomach Medicine Series Brand Site: https://www.eisai.jp/promotion/stomach/

Products Subject to Package Renewal

Cerebrex Series

From the upper left: Cerebrex Seii Jyo, Cerebrex, New Cerebrex Seii Premium (Tablets), New Cerebrex Seii Premium (Fine Granules) Class 2 OTC Drug. Efficacy/Effects: Stomach heaviness, heartburn, overeating, overdrinking.

Sacron Series

From the left: Sacron Tablets, Sacron, Sacron Q Class 2 OTC Drug. Sacron Tablets/Sacron Efficacy/Effects: Heartburn, stomach pain, stomach heaviness. Sacron Q Efficacy/Effects: Stomach pain, nausea.