Key facts
- Eisai Launches Collaboration with Lawson and Wellness Dining to Aim for Risk Reduction of Cognitive Decline and Dementia
- Eisai Co., Ltd. has initiated a collaboration with Lawson, Inc. and Wellness Dining Co., Ltd. to reduce the risk of cognitive decline and dementia. Starting June 11 (Thursday), initiatives will include holding "Brain Health Seminars," selling a shortened version of the cognitive function check tool "nouKNOW®" (non-medical device), and selling the specially formulated meal delivery service "Omoide Irodori Takushoku." These efforts aim to provide opportunities for people to learn about dementia in their daily lives and contribute to a society that coexists with dementia.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Eisai Co., Ltd. has initiated a collaboration with Lawson, Inc. and Wellness Dining Co., Ltd. to reduce the risk of cognitive decline and dementia. Starting June 11 (Thursday), initiatives will include holding "Brain Health Seminars," selling a shortened version of the cognitive function check tool "nouKNOW®" (non-medical device), and selling the specially formulated meal delivery service "Omoide Irodori Takushoku." These efforts aim to provide opportunities for people to learn about dementia in their daily lives and contribute to a society that coexists with dementia.
- Citation
- Eisai Launches Collaboration with Lawson and Wellness Dining to Aim for Risk Reduction of Cognitive Decline and Dementia (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Eisai Co., Ltd. has initiated a collaboration with Lawson, Inc. and Wellness Dining Co., Ltd. to reduce the risk of cognitive decline and dementia. Starting June 11 (Thursday), initiatives will include holding "Brain Health Seminars," selling a shortened version of the cognitive function check tool "nouKNOW®" (non-medical device), and selling the specially formulated meal delivery service "Omoide Irodori Takushoku." These efforts aim to provide opportunities for people to learn about dementia in their daily lives and contribute to a society that coexists with dementia.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 18:00
- 🔍 Collected: June 9, 2026 at 09:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (79h 31m after Collected)
Eisai Co., Ltd. (Tokyo, hereinafter "Eisai") announced today that it has launched a collaboration with Lawson, Inc. (Tokyo, hereinafter "Lawson") and Wellness Dining Co., Ltd. (Tokyo, hereinafter "Wellness Dining") to aim for the risk reduction of cognitive decline and dementia.
Based on this collaboration, the three companies will launch the following three initiatives from June 11 (Thursday) at some Lawson stores in Imabari City, Ehime Prefecture.
1. Holding of "Brain Health Seminars" (Disease Awareness Activities for MCI and Dementia)
As a disease awareness activity to deepen understanding of the importance of early detection and countermeasures by correctly understanding MCI and dementia, Eisai will conduct "Brain Health Seminars" utilizing community spaces within some Lawson stores in Imabari City, Ehime Prefecture.
Date and Time: June 11 (Thursday) 10:00-11:00, 13:00-14:00 (Two sessions per day)
Store: Imabari Magoshicho 3-chome Store
The seminar will also be viewable on monitors at the Imabari Betsumei Store and Kakatoshima Inter Store.
2. Sale of a shortened version of Eisai's "nouKNOW®" (non-medical device)
"nouKNOW" is a tool that allows users to check their brain's reaction speed, attention, visual learning, and memory through a simple card test using a personal computer, tablet, or smartphone. Users can use it independently and in a short time, enabling regular self-checks in daily life or during health checkups. It has been introduced by numerous health checkup institutions, research institutions, local governments, companies, and universities. The shortened version checks visual learning and memory in approximately 10 minutes.
Based on this collaboration, the shortened version of "nouKNOW" (non-medical device) will be sold for six months from June 11 (Thursday) at some Lawson stores in Imabari City, Ehime Prefecture.
Sales Start Date: June 11 (Thursday)
Sales Stores: Imabari Magoshicho 3-chome Store, Imabari Betsumei Store, Kakatoshima Inter Store
Screen image of "nouKNOW"
3. Sale of "Omoide Irodori Takushoku"* developed by Wellness Dining
"Omoide Irodori Takushoku," a meal delivery service considering cognitive function, will be sold at some Lawson stores in Imabari City, Ehime Prefecture. This meal delivery service was developed by Wellness Dining, aiming for a balance of nutritional balance and ease of eating, based on the "Guidance on Reducing the Risk of Cognitive Decline and Nutrition" and the "Manual for Developing Meal Delivery Services/Meal Kits Contributing to Reducing the Risk of Cognitive Decline" created by Eisai, supervised by the National Center for Geriatrics and Gerontology.
Sales Start Date: June 11 (Thursday)
Sales Stores: Imabari Magoshicho 3-chome Store, Imabari Betsumei Store, Kakatoshima Inter Store, Imabari Kita Hiyoshicho Store, Oshima Yoshiumi Store
*Development, manufacturing, and sales are conducted under the responsibility of Wellness Dining.
Example menu of "Omoide Irodori Takushoku"
Eisai aims to create social impact by building a dementia ecosystem through collaboration with other industries, striving to realize a "society that coexists with dementia" where no one is left behind. Through this collaboration with Lawson and Wellness Dining, we will create opportunities for people to learn correctly about MCI and dementia in their daily lives and contribute to establishing an environment where everyone can prepare for dementia.
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1. "nouKNOW" Product Information
Product Name: nouKNOW Shortened Version
Price: \550 (tax included) (\500 excluding tax) (per use)
Sales Period: June 11, 2026 (Thursday) - for six months (planned)
Image of nouKNOW Shortened Version package
2. About Eisai Co., Ltd.
Eisai Co., Ltd. is a pharmaceutical company that operates under the corporate philosophy of "Human Health Care (hhc)," which prioritizes the emotions of patients and the people who care for them and contributes to improving their benefits. Under this philosophy, Eisai aims to efficiently realize social good by resolving "health anxieties" and correcting "medical disparities." With a global network of research and development, production, and sales bases, Eisai is committed to creating and providing innovative new drugs in disease areas with high unmet medical needs, focusing on "neurology" and "oncology" as strategic important domains.
In the medium-term management plan "EWAY Future & Beyond," launched in April 2021, Eisai has expanded the scope of healthcare it contributes to, not only in the medical field but also to people living in their daily lives. By creating science- and data-based solutions and building an ecosystem through collaboration with other industries, Eisai aims to evolve into an hhceco (hhc philosophy + ecosystem) company that supports people's "living life to the fullest."
For more information about Eisai Co., Ltd., please visit https://www.eisai.co.jp. Information is also available on our social media accounts X, LinkedIn, and Facebook.
3. About Lawson, Inc.
Lawson, Inc. operates convenience stores "Lawson" nationwide, providing essential goods and services for daily life through community-based store operations. Under the corporate philosophy of "Your Neighborhood Oasis," Lawson not only offers safe, secure, and delicious food-centric products and services but also engages in initiatives for products and services that consider health and addresses regional issues through collaboration with local governments and companies. In recent years, leveraging its characteristic as a familiar store for consumers, Lawson has been promoting initiatives to provide new value that supports health and daily living.
4. About Wellness Dining Co., Ltd.
Under the corporate philosophy of "A warm health support group that cares for the body and family," Wellness Dining plans and sells considerate meal delivery services specializing in restricted diets and soft meal delivery services for swallowing difficulties. The company has in-house registered dietitians who strive to provide proposals and support that allow customers to enjoy food even while on dietary restrictions and maintain a positive outlook. The company's goal is not just to sell meal delivery services but to "help people become healthier." By actively accepting consultations not only about products but also about daily meals, Wellness Dining endeavors to provide total support for a healthy diet, aiming to be "the company that receives the most nutritional consultations in Japan."
Corporate Site: https://www.wellness-dining.com/corporate/
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FAQ
What specific services are provided through this collaboration?
Services include disease awareness through "Brain Health Seminars," sales of the cognitive function check tool "nouKNOW®," and sales of the specially formulated meal delivery service "Omoide Irodori Takushoku."
Why partner with Lawson and Wellness Dining?
To raise awareness about dementia and encourage early detection and countermeasures through retailers and food services that are familiar to people's daily lives.
What is the target region for this initiative?
Currently, it is focused on some Lawson stores in Imabari City, Ehime Prefecture.
Is "nouKNOW®" a medical device?
No, it is a non-medical device intended for self-checks in daily life.
What is Eisai's ultimate goal?
To build a dementia ecosystem through collaboration with other industries and realize a "society that coexists with dementia" where everyone can prepare for it.
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