Klairs, Having Achieved No. 1 Ranking on Qoo10 and Opening at US OLIVE YOUNG, Launches New Items for Qoo10 Mega Wari

Wishcompany (Headquarters: Seoul; Representative: Park Sung-ho), a global beauty brand and content company from South Korea, is introducing new items for the Qoo10 Japan 'Mega Wari' event.

Klairs achieved the No. 1 overall ranking in Qoo10 Japan's 'Mega Po' event (as of May 1, 2026). In the same month, it also opened at the first offline store of OLIVE YOUNG, the iconic K-beauty retailer, in Pasadena, California, increasing its presence in both the Japanese and US markets.

Prior to the start of Mega Wari, the brand launched a visual advertisement on a large outdoor screen in Omotesando, Tokyo (running from May 25 to June 7, 2026). This integrated promotion connects offline interest and anticipation with online purchasing behavior.

■ Achieving No. 1 Overall at Qoo10 Japan 'Mega Po'—A Result of Sensitive-Skin User Loyalty

The vitamin line from 'Dear Klairs' (hereinafter 'Klairs') took the No. 1 overall ranking across all categories during the Qoo10 Japan 'Mega Po' event (as of May 1, 2026).

In particular, the 'PDRN Vita Peptide Pore Repair Serum' gained strong support for its pore care through plant-derived PDRN*1 and its low-irritation formula designed for sensitive skin, creating a core fan base that frequently repurchases 3-4 bottles. Real-user reviews on social media, such as 'I can trust the ingredients' and 'It's safe for sensitive skin,' helped the product maintain its top ranking throughout the event.

■ Entry into US OLIVE YOUNG—Japanese Success Proves Scalability to North America

In May 2026, Klairs entered the first US offline store of OLIVE YOUNG in Pasadena, California. The launched items are the 'Vitamin Drop,' with over 4 million units sold globally, and the 'Blue Drop,' with over 1 million units sold.

The Blue Drop won the '2026 Seoul Awards.' The brand itself also received the '2026 Korea Representative Brand Award in the Vegan Cosmetics Category,' providing proven quality credentials for its entry into the North American market. Moving forward, the brand will further strengthen its offline brand experience in the US through collaboration with OLIVE YOUNG.

■ New Items Launching at Qoo10 Mega Wari—Generating Interest via Omotesando Large-Scale Vision

Since May 25, 2026, Klairs has been displaying its new product visuals on a large outdoor screen in Omotesando, Tokyo (until June 7). This promotion links the appeal from the hub of Japanese fashion and beauty with the launch at Qoo10 Mega Wari, which began on May 29, creating a seamless journey from offline awareness to online purchase.

The new products featured in this Mega Wari are as follows:

【Product Information】

'New Product' Daily Defense Blemish Cream | 40g | SPF40 / PA++
Daily Defense Supple Blemish Cream Ivory Beige
Daily Defense Supple Blemish Cream Natural Beige

Skin Care x UV Care x Coverage in One Step

Feature 1: Time-saving Multi-Cream
This BB cream, condensed with skin care ingredients, provides moisture while delivering natural, skin-like coverage. It completes UV protection with SPF40 / PA++ in a single step, saving time in busy morning routines.

Feature 2: Triple Prescription with 3 Major Soothing Ingredients
Contains a triple formulation of CICA (Centella Asiatica Extract)*2, plant-derived PDRN*1, and TECA (Asiatic Acid)*3, which calms skin irritation and redness while supporting the skin barrier function*4. It is designed to be easily used for after-sun care or on skin that is sensitive to dryness or seasonal changes.

Feature 3: Hypoallergenic Formula for Sensitive and Acne-Prone Skin
The hypoallergenic formula makes it suitable for sensitive and acne-prone skin. It naturally corrects pores, uneven skin tone, and redness while creating a firm, glowing look without any caked-on feeling.

PDRN Vita Peptide Pore Repair Serum 35ml

New Generation Vitamin Serum with Plant-Derived PDRN x 3 Types & Liposomal Vitamin C x 5 Types

Feature 1: Fullcovery™ PDRN-VC10%—Klairs Proprietary Formula
Contains 100,000ppm of 3 types of plant-derived PDRN*1 from cactus, seaweed, and Centella Asiatica. Klairs’ proprietary 'Fullcovery™ PDRN-VC10%' formula supports skin firmness, elasticity, and barrier function*4.

Feature 2: Dual Approach to Firmness and Pores
Addresses skin firmness and pores, refining skin texture*4. The formula is designed to be used even on skin that feels irritation easily.