New Bistro 'B table' Launches in Sendagaya for 'Everyday Dining'
Interest Inc. and BALANCE FOOTBALL CLUB partner to open 'B table', a new bistro in Sendagaya, in May 2026, offering European home cooking and wine.
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- 📰 Published: May 27, 2026 at 04:00
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Interest Inc. (CEO: Hirohiro Nihei, Location: Setagaya-ku, Tokyo) will open a new bistro concept, 'B table,' in Sendagaya, Shibuya-ku, Tokyo, in May 2026, in collaboration with Balance Football Co., Ltd.
'B table' is developed as a joint project with 'BALANCE FOOTBALL CLUB,' which promotes culture related to football.
## Concept
As a space where sports, fashion, culture, and dining naturally intersect, the store is crafted to cherish the unique atmosphere of Sendagaya. Based on the theme of 'everyday tables in countries where food culture is rooted,' such as Spain, Italy, and France, it provides an accessible yet refined experience.
## Cuisine and Wine
The name 'B' embodies 'Balance,' 'Base' (origin), and 'Borderless.'
- **Cuisine**: Based on Spanish, Italian, and French home cooking and bar culture, the menu includes zeppolini, burrata cheese, pan con tomate, prosciutto, charcoal-grilled dishes, and pasta, with a focus on ingredients and cooking methods.
- **Wine**: The lineup includes approximately 30 types, mainly from France and Italy, offering an approachable wine experience.
## Space Design
The interior features an antique aesthetic, providing a calm and warm atmosphere. With a 20-seat capacity, it allows for a close connection between the chef and diners.
## Background
Located in the Sendagaya area, known for the National Stadium and Tokyo Metropolitan Gymnasium, the bistro aims to propose 'urban daily food.' Interest Inc., having experience in various food-related ventures, aims to create a place where people can naturally connect through this project.
FAQ
When and where will the new bistro 'B table' open?
It is scheduled to open in May 2026 in the Kita-Sando and Sendagaya areas of Shibuya City, Tokyo.
What is the concept of 'B table'?
The concept is to create a restaurant that offers 'just right luxury' with a focus on cuisine, space, and wine, inspired by the everyday dining tables of countries with rich food cultures.
Who will 'B table' collaborate with?
It will be developed as a double-name project with 'BALANCE FOOTBALL CLUB', which promotes soccer culture.
What is the style and characteristic of the cuisine?
The menu is based on home-style cooking and bar culture from Spain, Italy, and France, featuring dishes like zeppolini and charcoal-grilled items. The menu emphasizes pairing with wine and offers a wide range from small appetizers to main courses.
What are the features of the store's interior design?
The interior features a warm and cozy atmosphere with an antique feel, seating 20 guests. The design emphasizes the proximity to the chefs and a lively dining experience.