New Bistro 'B table' Launches in Sendagaya for 'Everyday Dining'
Interest Inc. and BALANCE FOOTBALL CLUB partner to open 'B table', a new bistro in Sendagaya, in May 2026, offering European home cooking and wine.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 04:00
- 🔍 Collected: May 26, 2026 at 19:31
- 🤖 AI Analyzed: May 26, 2026 at 19:37 (6 min after Collected)
## Overview
Interest Inc. (CEO: Hirohiro Nihei, Location: Setagaya-ku, Tokyo) will open a new bistro concept, 'B table,' in Sendagaya, Shibuya-ku, Tokyo, in May 2026, in collaboration with Balance Football Co., Ltd.
'B table' is developed as a joint project with 'BALANCE FOOTBALL CLUB,' which promotes culture related to football.
## Concept
As a space where sports, fashion, culture, and dining naturally intersect, the store is crafted to cherish the unique atmosphere of Sendagaya. Based on the theme of 'everyday tables in countries where food culture is rooted,' such as Spain, Italy, and France, it provides an accessible yet refined experience.
## Cuisine and Wine
The name 'B' embodies 'Balance,' 'Base' (origin), and 'Borderless.'
- **Cuisine**: Based on Spanish, Italian, and French home cooking and bar culture, the menu includes zeppolini, burrata cheese, pan con tomate, prosciutto, charcoal-grilled dishes, and pasta, with a focus on ingredients and cooking methods.
- **Wine**: The lineup includes approximately 30 types, mainly from France and Italy, offering an approachable wine experience.
## Space Design
The interior features an antique aesthetic, providing a calm and warm atmosphere. With a 20-seat capacity, it allows for a close connection between the chef and diners.
## Background
Located in the Sendagaya area, known for the National Stadium and Tokyo Metropolitan Gymnasium, the bistro aims to propose 'urban daily food.' Interest Inc., having experience in various food-related ventures, aims to create a place where people can naturally connect through this project.
Interest Inc. (CEO: Hirohiro Nihei, Location: Setagaya-ku, Tokyo) will open a new bistro concept, 'B table,' in Sendagaya, Shibuya-ku, Tokyo, in May 2026, in collaboration with Balance Football Co., Ltd.
'B table' is developed as a joint project with 'BALANCE FOOTBALL CLUB,' which promotes culture related to football.
## Concept
As a space where sports, fashion, culture, and dining naturally intersect, the store is crafted to cherish the unique atmosphere of Sendagaya. Based on the theme of 'everyday tables in countries where food culture is rooted,' such as Spain, Italy, and France, it provides an accessible yet refined experience.
## Cuisine and Wine
The name 'B' embodies 'Balance,' 'Base' (origin), and 'Borderless.'
- **Cuisine**: Based on Spanish, Italian, and French home cooking and bar culture, the menu includes zeppolini, burrata cheese, pan con tomate, prosciutto, charcoal-grilled dishes, and pasta, with a focus on ingredients and cooking methods.
- **Wine**: The lineup includes approximately 30 types, mainly from France and Italy, offering an approachable wine experience.
## Space Design
The interior features an antique aesthetic, providing a calm and warm atmosphere. With a 20-seat capacity, it allows for a close connection between the chef and diners.
## Background
Located in the Sendagaya area, known for the National Stadium and Tokyo Metropolitan Gymnasium, the bistro aims to propose 'urban daily food.' Interest Inc., having experience in various food-related ventures, aims to create a place where people can naturally connect through this project.
FAQ
新ビストロ『B table』はいつ、どこにオープンしますか？
2026年5月に東京都渋谷区千駄ヶ谷エリア（千駄ヶ谷駅・北参道駅周辺）にオープン予定です。
『B table』のコンセプトは何ですか？
「食文化が根付く国々の日常の食卓」をテーマに、肩肘張らず料理・空間・ワインにこだわった「ちょうど良い贅沢」を楽しめる、日常の延長線上にあるレストランを目指しています。
『B table』は誰と共同で展開しますか？
サッカーに関わるカルチャーを発信する「BALANCE FOOTBALL CLUB」とのダブルネームプロジェクトとして展開されます。
料理のスタイルや特徴を教えてください。
スペイン・イタリア・フランスの家庭料理やバル文化をベースに、ゼッポリーニや炭火焼き料理などを提供します。ワインとの相性を重視し、少量から楽しめる前菜からメインまで幅広い構成です。
店舗の空間デザインの特徴は何ですか？
アンティーク調の素材感をベースにした、落ち着きと温かみのある空間です。20席規模の店舗で、料理人との距離感やライブ感を楽しめる雰囲気です。