Generating 141 Car Inspections and 4.65M Yen Revenue with Zero Ad Cost: Ignition Supports Digital Strategy for Chiba's Long-standing Gas Station Kanazawa Sekiyu
Ignition Co., Ltd. announced the results of its digital strategy support for Kanazawa Sekiyu in Chiba City. Through website development and SEO, they achieved 141 car inspections and approximately 4.65 million yen in revenue within one year without relying on advertising. The initiative is building a 'self-running' revenue structure that eliminates dependence on individual skills.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 22:00
- 🔍 Collected: May 25, 2026 at 13:31
- 🤖 AI Analyzed: May 27, 2026 at 00:56 (35h 24m after Collected)
On May 25, 2026, Ignition Co., Ltd. (Headquarters: Tokyo, CEO: Keiichi Tanizaki) announced its digital strategy support initiatives for Kanazawa Sekiyu Co., Ltd., a long-standing gas station in Chiba City, Chiba Prefecture.
In this project, the company is supporting the creation of a mechanism to expand non-fuel revenue without relying on advertising costs across three pillars: car inspections, sheet metal painting, and used car appraisal/purchase, through website construction, SEO, and reservation flow design.
### Purpose and Background of the Service
Ignition Co., Ltd. is supporting the digital strategy of Kanazawa Sekiyu Co., Ltd., which operates gas stations and maintenance businesses in Midori-ku, Chiba City.
As a community-based full-service gas station (SS), Kanazawa Sekiyu has provided non-fuel services such as inspections, maintenance, and sheet metal painting. However, they previously faced the challenge of being heavily dependent on the experience and sales power of field staff, needing to create a 'reproducible revenue mechanism that does not over-rely on individuals' for the future.
Consequently, the company positioned car inspections, sheet metal painting, and used car appraisal/purchase as the three pillars of non-fuel revenue. They promoted a digital strategy aiming for a state where customers could find, consult, and book services themselves, starting from search engines and their own website.
In the 'Kanazawa Anshin Shaken' (Safe Car Inspection) site launched in April 2025, they generated 141 car inspections and 4,653,000 yen in revenue over the year from April 2025 to March 2026. Furthermore, in the sheet metal painting area, they handled 15 cases in the two months of April and May 2026, creating a total gross profit of 1,477,708 yen.
In May 2026, they also launched 'Kanazawa Anshin Kuruma Kaitori' (Safe Car Purchase), a used car appraisal and purchase site, continuing to build new revenue flows following car inspections and repairs. This site provides a 24/7/365 reservation flow for on-site and in-store appraisals, designed to give peace of mind to first-time sellers and female customers.
### Kanazawa Sekiyu Until Now: A Community-Based SS Supported by Field Power
Kanazawa Sekiyu Co., Ltd. is a community-based company operating a full-service SS in Honda, Midori-ku, Chiba City. Equipped with a certified factory, sheet metal booth, and two lifts, it provides services supporting local car life, including inspections, maintenance, and painting, in addition to gasoline sales.
The company has grown by leveraging its relationships with local customers and the responsiveness of its field staff. However, in the past, a significant portion of the business depended on the experience and sales skills of specific staff members. While sales were being made, the challenge was the high level of individual dependence and the lack of sufficiently organized, reproducible customer acquisition flows.
The essential issue was whether the company could have a mechanism to continue growing non-fuel revenue as a whole, rather than relying solely on the hard work of the field staff.
### Kanazawa Sekiyu's Goal: Creating a 'Non-fuel Revenue Outlet' Not Over-dependent on People
After the management structure changed in 2022, Kanazawa Sekiyu aimed to break away from its previous field-dependent operations and build a mechanism that could continuously generate revenue as a company. In this process, they emphasized customer acquisition flows for non-fuel services such as inspections, repairs, and used car purchases.
In the gas station industry, creating a revenue structure that does not rely solely on fuel sales has become critical. However, significantly changing field operations is not easy for local gas stations. Therefore, Kanazawa Sekiyu aimed to create a state where 'customers search by themselves and come to consult or book by themselves.' This is not just automation, but an effort to create a state where revenue 'self-runs' as a company.
### Actions Taken: Digital Strategy as 'Low-barrier DX'
Specifically, the following initiatives were carried out:
- **Car Inspection**: Built the 'Kanazawa Anshin Shaken' site and organized a flow from local search to booking.
- **Sheet Metal Painting**: Launched 'Kanazawa Anshin Bankin' and built a consultation flow for scratch and dent repair estimates.
- **Used Car Appraisal/Purchase**: Launched 'Kanazawa Anshin Kuruma Kaitori' in May 2026.
- **Store Integration**: Linked signage and existing customer touchpoints with digital flows.
- **Recruitment and Trust Building**: Renewed the corporate website to strengthen the company's credibility and recruitment flows.
In this project, the company is supporting the creation of a mechanism to expand non-fuel revenue without relying on advertising costs across three pillars: car inspections, sheet metal painting, and used car appraisal/purchase, through website construction, SEO, and reservation flow design.
### Purpose and Background of the Service
Ignition Co., Ltd. is supporting the digital strategy of Kanazawa Sekiyu Co., Ltd., which operates gas stations and maintenance businesses in Midori-ku, Chiba City.
As a community-based full-service gas station (SS), Kanazawa Sekiyu has provided non-fuel services such as inspections, maintenance, and sheet metal painting. However, they previously faced the challenge of being heavily dependent on the experience and sales power of field staff, needing to create a 'reproducible revenue mechanism that does not over-rely on individuals' for the future.
Consequently, the company positioned car inspections, sheet metal painting, and used car appraisal/purchase as the three pillars of non-fuel revenue. They promoted a digital strategy aiming for a state where customers could find, consult, and book services themselves, starting from search engines and their own website.
In the 'Kanazawa Anshin Shaken' (Safe Car Inspection) site launched in April 2025, they generated 141 car inspections and 4,653,000 yen in revenue over the year from April 2025 to March 2026. Furthermore, in the sheet metal painting area, they handled 15 cases in the two months of April and May 2026, creating a total gross profit of 1,477,708 yen.
In May 2026, they also launched 'Kanazawa Anshin Kuruma Kaitori' (Safe Car Purchase), a used car appraisal and purchase site, continuing to build new revenue flows following car inspections and repairs. This site provides a 24/7/365 reservation flow for on-site and in-store appraisals, designed to give peace of mind to first-time sellers and female customers.
### Kanazawa Sekiyu Until Now: A Community-Based SS Supported by Field Power
Kanazawa Sekiyu Co., Ltd. is a community-based company operating a full-service SS in Honda, Midori-ku, Chiba City. Equipped with a certified factory, sheet metal booth, and two lifts, it provides services supporting local car life, including inspections, maintenance, and painting, in addition to gasoline sales.
The company has grown by leveraging its relationships with local customers and the responsiveness of its field staff. However, in the past, a significant portion of the business depended on the experience and sales skills of specific staff members. While sales were being made, the challenge was the high level of individual dependence and the lack of sufficiently organized, reproducible customer acquisition flows.
The essential issue was whether the company could have a mechanism to continue growing non-fuel revenue as a whole, rather than relying solely on the hard work of the field staff.
### Kanazawa Sekiyu's Goal: Creating a 'Non-fuel Revenue Outlet' Not Over-dependent on People
After the management structure changed in 2022, Kanazawa Sekiyu aimed to break away from its previous field-dependent operations and build a mechanism that could continuously generate revenue as a company. In this process, they emphasized customer acquisition flows for non-fuel services such as inspections, repairs, and used car purchases.
In the gas station industry, creating a revenue structure that does not rely solely on fuel sales has become critical. However, significantly changing field operations is not easy for local gas stations. Therefore, Kanazawa Sekiyu aimed to create a state where 'customers search by themselves and come to consult or book by themselves.' This is not just automation, but an effort to create a state where revenue 'self-runs' as a company.
### Actions Taken: Digital Strategy as 'Low-barrier DX'
Specifically, the following initiatives were carried out:
- **Car Inspection**: Built the 'Kanazawa Anshin Shaken' site and organized a flow from local search to booking.
- **Sheet Metal Painting**: Launched 'Kanazawa Anshin Bankin' and built a consultation flow for scratch and dent repair estimates.
- **Used Car Appraisal/Purchase**: Launched 'Kanazawa Anshin Kuruma Kaitori' in May 2026.
- **Store Integration**: Linked signage and existing customer touchpoints with digital flows.
- **Recruitment and Trust Building**: Renewed the corporate website to strengthen the company's credibility and recruitment flows.
FAQ
金澤石油のデジタル戦略支援による具体的な成果は何ですか？
2025年4月から2026年3月の1年間で、車検実施台数141台、収益4,653,000円を創出しました。また、板金塗装領域でも2026年4月から5月の2ヶ月間で15件の案件を獲得し、合計1,477,708円の粗利を達成しています。
今回の取り組みにおける「自走化」とはどのような意味ですか？
単なる自動化ではなく、お客様が自ら検索して相談・予約に至る状態をつくることを指します。現場スタッフの経験や営業力に依存しすぎず、会社として再現性のある集客導線が機能する状態を目指しています。
金澤石油が抱えていた経営課題は何でしたか？
地域密着型の強みを持つ一方で、集客が特定のスタッフの経験や営業力に依存しており、属人性が高く再現性のある収益の仕組みが整っていないことが課題でした。
デジタル戦略として具体的にどのような施策を行いましたか？
車検、板金塗装、中古車買取の各専用サイトを構築し、地域検索（SEO）から予約・問い合わせにつながる導線を整備しました。また、看板や既存顧客との接点とデジタル導線を連動させ、コーポレートサイトの刷新による信頼性向上も図っています。
2026年5月に新しく公開されたサービスは何ですか？
中古車査定・買取サイト「カナザワあんしんクルマ買取」を公開しました。出張査定や来店査定の予約を24時間365日受け付ける導線を設け、新規顧客層へのアプローチを強化しています。