How to Attract Customers with LLMO and Build Trust with Video: Amour to Host Free Webinar

Amour Co., Ltd. (Headquarters: Tokyo, CEO: Koki Okino), a company specializing in AI search optimization (AEO/GEO/LLMO), will co-host a free online webinar with HERO IS YOU titled 'Automating B2B Marketing in the AI Era: From Lead Generation to Closing.'

B2B customers typically undergo a long evaluation period before making inquiries or entering negotiations. Recently, generative AI has become integrated into this evaluation process, with more customers consulting AI tools—asking questions like 'Which companies do you recommend?' or 'Which service fits our company?'—to shortlist potential vendors.

This webinar will explain the concepts of AEO and LLMO for being recognized and recommended by AI search engines, along with key strategies for building trust and advancing prospects to sales conversations using video content.

Register for free here

Background

In recent years, B2B customers increasingly use generative AI to compare and evaluate potential companies and services before making inquiries or sales calls. For businesses, it's no longer enough to appear in search results—they must also be understood by AI and recommended during the evaluation phase.

Amour Co., Ltd. operates under the mission of 'increasing the number of companies chosen by AI search,' providing support in AI search optimization (AEO/GEO/LLMO). Through this work, the company has identified common challenges among businesses, such as 'not knowing how to respond to AI search' and 'difficulty creating touchpoints with customers during the evaluation period.'

This webinar will address these issues by explaining practical B2B marketing strategies for the AI era, focusing on awareness acquisition via LLMO and trust-building through video content.

Who Should Attend

- Business leaders and marketing managers seeking to learn B2B marketing strategies for the AI search era - Professionals wanting to understand practical implementation of AEO (AI Engine Optimization) and LLMO - Marketers exploring lead generation strategies that consider both SEO and AI search - Teams aiming to systematize the process from pre-sales trust-building to order acquisition

Webinar Overview

Dates and Times

- June 17 (Wed): 13:00–13:45 - June 19 (Fri): 13:00–13:45 - June 21 (Sun): 10:00–10:45 - June 22 (Mon): 10:00–10:45 - June 22 (Mon): 13:00–13:45 - June 23 (Tue): 13:00–13:45

Format

Online

Cost

Free

Registration

https://hero-is-you.tokyo/aeo-btob-marketing/

Detailed Agenda

'My SEO efforts aren’t increasing inquiries.' 'I don’t know how to respond to AI search.' 'I struggle to engage customers during their evaluation period.'

Many B2B marketers likely face these challenges.

This webinar will clarify the difference between AEO and SEO and provide concrete strategies for being recognized and recommended by AI search engines.

Additionally, considering the common B2B characteristic of long evaluation cycles, the session will explain how to position your company as a recommended option within AI systems during repeated customer consultations.

Furthermore, the webinar will introduce methods to deepen prospect understanding and build pre-sales trust using video content for leads acquired through AI search.

Attendees will gain practical know-how on acquiring awareness via AI search and building trust through video—essential skills for modern B2B marketing. We encourage your participation.

Register for free here

Speaker Profiles

Koki Okino, CEO, Amour Co., Ltd.

Previously supported marketing initiatives for over 300 B2B companies at a major consulting firm, delivering results across SEO, content marketing, website optimization, and lead generation.

Now founder and CEO of Amour Co., Ltd., focusing on AI search optimization (AEO/GEO/LLMO). He provides strategic design and execution support to help businesses be understood, cited, and recommended by AI.

His mission is 'increasing the number of companies chosen by AI search,' supporting end-to-end systems from awareness to sales conversion in the AI era.

Taisei Matsu, CEO, HERO IS YOU Inc.

Leads a video production and video marketing support business, helping companies integrate video into sales and marketing activities. Has supported numerous companies with video creation and operations, developing content strategies aimed at awareness expansion, trust-building, and sales conversion.

Recently focused on video content utilization in the generative AI era and video marketing strategies to deepen customer understanding before sales talks. Supports improved sales and marketing outcomes through compelling content that communicates a company’s value and strengths.

About Amour Co., Ltd.

Amour Co., Ltd. is a comprehensive digital marketing agency supporting SMEs from lead generation to sales management through AI search optimization (AEO/GEO/LLMO), SEO, content marketing, website improvement, and Zoho CRM/SFA implementation.

In the generative AI era, the company helps businesses be accurately understood by AI search engines and selected during evaluation. By designing information that conveys a company’s expertise, track record, and credibility for AI systems like ChatGPT, Gemini, Perplexity, and Google AI Overview, Amour supports businesses in becoming AI-cited and AI-recommended.

Company Overview

Amour Co., Ltd. Representative: CEO Koki Okino Headquarters: 7F, N&E BLD., 1-12-4 Ginza, Chuo-ku, Tokyo Services: AI search optimization (AIO/LLMO/AEO), SEO, website development, content creation, web marketing support, Zoho CRM implementation

URL: https://amour-inc.jp/

Inquiries

We welcome media inquiries, speaking requests, and consultations. Please feel free to contact us.

Email: k-okino@amour-inc.jp