Pentel's cosmetic brand launches an eyebrow mascara that creates a sophisticated, fluffy look with a single application

Astrum Co., Ltd. (President and CEO: Junichi Ishigaki, Headquarters: Chuo-ku, Tokyo) will begin sequentially releasing its first eyebrow mascara from Pentel's cosmetic brand "lulu’s cosmetico" on July 10, 2026 (Fri).

From lulu’s cosmetico, which has developed items such as eyeliner and eyebrow pencils by leveraging the technology cultivated as a writing instrument manufacturer, the newly released "Eyebrow Mascara" is an eyebrow mascara that can be quickly applied with a bright, soft color for a fluffy, uniform finish. The brush, designed with moderate softness and a size that prevents it from touching the skin, catches each eyebrow hair firmly, allowing for an easy, natural-looking finish that resembles colored brows.

What is lulu’s cosmetico?■

A cosmetic brand handled by Pentel. The brand name is derived from "Lulu," a girl character familiar from the package illustrations of Pentel crayons, and "cosmetico," which means cosmetics in Italian.

lulu’s cosmetico Brand Site: https://luluscosmetico.pentel.co.jp

Features of the New Product■

1. Brush that is moderately soft and easy to apply evenly

The brush, which is firm yet soft to the touch, catches each eyebrow hair firmly, allowing for even coloring without streaks. The small brush, which also fits the width of the eyebrows, is less likely to touch the skin and is easy to apply to the brows, making it possible to create beautiful brows easily even on busy mornings.

2. Colors that are easy to use in combination with eyebrow pencils

Available in three colors that are easy to combine with other eye makeup, such as the brand's existing eyebrow pencils: "Cinnamon Beige" (beige系), "Ash Sakura" (pink系), and "Latte Gray" (gray系).

By layering over brows drawn with an eyebrow pencil, you can adjust the color of your eyebrows and create more sophisticated, natural-looking brows.

Cinnamon Beige

Ash Sakura

Latte Gray

3. Contains two types of moisturizing ingredients for a long-lasting moist finish

Contains Sodium Hyaluronate and Olive Fruit Oil to maintain a moist texture that lasts. This solves the problem of eyebrows becoming stiff and clumpy over time after applying eyebrow mascara, maintaining a fluffy, natural finish for a long time. It is also resistant to sweat and sebum, making it an eyebrow mascara that is difficult to remove and smudge.

4. Seven free ingredients for peace of mind

To ensure peace of mind, it is formulated without "alcohol, preservatives, tar-based dyes, UV absorbers, petroleum-based surfactants, animal-derived ingredients, and fragrance" – a total of seven free ingredients.

Product Price■

lulu’s cosmetico Eyebrow Mascara: ¥1,375 each (tax included)

About "Pentel"■

A writing instrument and art supply brand that offers stationery and art supplies such as the gel ink ballpoint pen "EnerGel," the mechanical pencil "Orenz," the water-based pen "Sign Pen," the brush pen "Pentel Brush," and the art supply "Pentel Crayon" in over 120 countries and regions worldwide.

Official Website: https://www.pentel.co.jp/

Inquiries Regarding Products■

Astrum Co., Ltd. Customer Service Office (Toll-free) 0120-12-8133