[Norio Wakamoto x Strong Wakamoto] It's Finally Happening! Norio Wakamoto to Narrate the New 'Strong Wakamoto' Commercial

Wakamoto Pharmaceutical Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Tomoyuki Hirai) has announced that voice actor Norio Wakamoto will narrate the new commercial for its flagship product, 'Strong Wakamoto,' starting in June 2026. Norio Wakamoto, affectionately known online as 'Strong Wakamoto,' has long been a target for collaboration, as his nickname is derived from the gastrointestinal medicine 'Strong Wakamoto,' which the company has been selling for 96 years. When the company offered him the narration role, he graciously accepted, finally making the company's wish come true.

CM Concept: When should you take 'Strong Wakamoto'?
While 'gut health' (cho-katsu) has become a buzzword, it has long been said that 'health starts from the stomach and intestines.' Gastrointestinal health is essential for living a happy and healthy life every day. For those in their 30s and 40s, who are increasingly taking on important positions at work or starting families, the decline in gastrointestinal function begins to be felt as they age, even if they didn't experience indigestion in their 10s and 20s. Many people may also feel gastrointestinal discomfort due to changes in living environments, stress, and fatigue.

Our mission is to help people realize that they don't have to accept this as a natural part of aging, and that by taking care of their gut, they can lead a life just as vibrant as when they were younger. We hope to become a partner in helping people maintain their health for a long time to come. Through this commercial, Wakamoto Pharmaceutical will continue to promote the importance of gastrointestinal care to contribute to people's healthy and lively lives.

■ New CM 'Start Today! Strong Wakamoto' Overview
- CM Title: 'Start Today! Strong Wakamoto'
- Broadcast Start Date: June 1, 2026 (Mon)
- Broadcast Area: Kanto / BS (Nationwide)
- Narrator: Norio Wakamoto

■ Norio Wakamoto Profile
Voice actor and actor. Born October 18, Yamaguchi Prefecture. Notable roles include Anago in 'Sazae-san,' Cell in 'Dragon Ball Z,' and Oscar von Reuenthal in 'Legend of the Galactic Heroes.' He also provides narration for various programs and dubs foreign films. His voice, characterized by a unique blend of grit and sharpness, is unforgettable. 'Strong Wakamoto' is one of his nicknames, derived from the medicine sold by Wakamoto Pharmaceutical.

When do people feel their gut health declining?
In recent years, due to changes in diet and a stressful society, many people feel their gastrointestinal health declining, typically between the ages of 35 and 45. In a survey conducted by the company, over 50% of respondents answered that they feel their gut health has declined compared to the past. The most common symptoms reported were 'easier indigestion' (56.4%), 'stomach upset' (35.5%), and 'reduced appetite' (25.6%).

Three natural ingredients, three actions, three benefits
'Strong Wakamoto' is a gastrointestinal medicine with three functions: digestion, intestinal regulation, and nutritional supplementation. It contains Aspergillus oryzae NK culture powder (aids digestion), lactic acid bacteria culture powder (regulates the gut), and brewer's yeast (provides vitamins and nutrients). While effective when symptoms occur, we recommend starting use as soon as you feel the decline in gastrointestinal function that comes with age.