【April Dream】Yotera Yotera Inc., a Film and Video Production Company, Produces Promotional Video for Kumamoto's Kuma Shochu, Bringing Japanese Culture to the World Through Film

Our company supports April Dream, which aims to make April 1st a day to announce dreams.

Our dream at Yotera Yotera Inc. (Headquarters: Minato-ku, Tokyo / Representative Director: Yuka Kobayashi) is to become a company that can convey the culture and charm of various regions of Japan to people around the world through film and video production.

This press release describes the first step of Yotera Yotera Inc.'s dream.

Kuma Shochu Love Story_Kumamoto Edition (scheduled for release in Spring 2026)

A New Form of Regional PR We will create content for local governments and traditional industries that effectively conveys their appeal, and we will support them with the following three approaches:

- ① World-class video quality Using the perspective of documentaries and films, we capture the daily life of the region as "unusual beauty" and depict the essential Japanese culture that overseas viewers seek.

- ② Branding centered on storytelling Rather than simply introducing, we emphasize the background (story) of "why it is made here" and "what kind of passion is put into it" to create fans for the brand.

- ③ Collaboration with global partnerships We collaborate with consultants who have a global marketing perspective. We provide strategies that encompass video production, SNS dissemination, and even overseas expansion, including Europe (France, Cannes, etc.).

Project Overview: Depicting Kuma Shochu in a "Travel Drama" As the first phase of this project, we have implemented a promotion project to convey the charm of Kuma Shochu, a traditional distilled spirit boasting Kumamoto Prefecture, both domestically and internationally. This work not only introduces the product but also adopts the "cinematic branding" method, depicting the climate and history rooted in the land as a single story. We will officially launch regional PR support that elevates local specialties and tourism resources into "cultural assets" that can compete in the global market.

In this project, with the beautiful scenery of the Hitoyoshi-Kuma region and the pride of Kuma Shochu brewers with a 500-year history as a backdrop, we produced a "travel drama" that allows viewers to experience its charm through travel. By utilizing the visual beauty and storytelling cultivated in film production, the content appeals to the sensibilities of viewers across language barriers and stimulates their desire to visit the local area.

Kuma Shochu Love Story ①_Mr. Kimijima