Funeral Videos Surpass 600 Million Views on Social Media: The Story Behind Documenting Farewell
Key facts
- Funeral Videos Surpass 600 Million Views on Social Media: The Story Behind Documenting Farewell
- Musubisu, a professional funeral company, shares short videos titled 'Hitomonogatari' documenting real funeral scenes on social media. Since 2023, total views have exceeded 600 million, as these poignant stories foster empathy and interaction among viewers.
- Source: PR Times
- Date: May 29, 2026
Direct answer
Musubisu, a professional funeral company, shares short videos titled 'Hitomonogatari' documenting real funeral scenes on social media. Since 2023, total views have exceeded 600 million, as these poignant stories foster empathy and interaction among viewers.
- Citation
- Funeral Videos Surpass 600 Million Views on Social Media: The Story Behind Documenting Farewell (May 29, 2026), PR Times
- Source
- PR Times
- Date
- May 29, 2026
Musubisu, a professional funeral company, shares short videos titled 'Hitomonogatari' documenting real funeral scenes on social media. Since 2023, total views have exceeded 600 million, as these poignant stories foster empathy and interaction among viewers.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 23:58
- 🔍 Collected: May 29, 2026 at 15:02
- 🤖 AI Analyzed: May 29, 2026 at 15:04 (2 min after Collected)
Under the theme of 'A one-minute story of family love seen through a funeral,' this series records the reality of a once-in-a-lifetime farewell, including the feelings and expressions of the bereaved families. Since the launch in 2023, it has surpassed 600 million total views.
Amidst recent calls for 'funeral simplification' and 'departure from funerals,' these videos—unthinkable in traditional Japanese customs—along with messages of condolence and support from social media viewers, are creating gentle exchanges of the heart.
With the spread of the internet, people can now access all information about funerals, such as explanations of formats and cost breakdowns, via smartphones. However, there are almost no examples of actual funeral footage other than those from Musubisu. While companies offer paid filming services, the high hurdle of obtaining family consent makes social media publication rare.
Musubisu's videos are filmed by field staff specifically for social media distribution with the families' consent. As of May 2026, over 600 videos have been released, marking an overwhelming achievement within and outside the funeral industry.
FAQ
What is 'Hitomongatari', the funeral video series by Musubisu?
It is a short video series that captures the real expressions at funeral scenes and the thoughts of bereaved families, themed around 'A one-minute story of family love seen through a funeral'.
What is the total number of views for 'Hitomongatari'?
Since its launch in 2023, it has surpassed a total of 600 million views across YouTube, Instagram, and TikTok.
How are the videos produced?
On-site funeral staff capture the theme, personality of the deceased, and the thoughts of the bereaved family, and shoot the videos with the consent of the bereaved family for the purpose of SNS distribution.
What is the purpose of publishing funeral videos?
The aim is to convey stories of family love through funeral scenes and to create empathy and emotional connections among viewers, such as 'I want my funeral to be like this'.
What is the position of this video distribution in the funeral industry?
While many funeral homes offer filming services, there are few examples of continuously publishing funeral scenes on SNS. Musubisu is a pioneering entity with a dominant track record in the industry.