Funeral Videos Surpass 600 Million Views on Social Media: The Story Behind Documenting Farewell
Musubisu, a professional funeral company, shares short videos titled 'Hitomonogatari' documenting real funeral scenes on social media. Since 2023, total views have exceeded 600 million, as these poignant stories foster empathy and interaction among viewers.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 23:58
- 🔍 Collected: May 29, 2026 at 15:02
- 🤖 AI Analyzed: May 29, 2026 at 15:04 (2 min after Collected)
Musubisu Co., Ltd. (HQ: Edogawa-ku, Tokyo; President: Takayuki Nakagawa), a specialist funeral company handling over 2,500 services annually in the Tokyo metropolitan area, distributes short videos titled 'Hitomonogatari,' filmed at funeral sites, on YouTube, Instagram, and TikTok.
Under the theme of 'A one-minute story of family love seen through a funeral,' this series records the reality of a once-in-a-lifetime farewell, including the feelings and expressions of the bereaved families. Since the launch in 2023, it has surpassed 600 million total views.
Amidst recent calls for 'funeral simplification' and 'departure from funerals,' these videos—unthinkable in traditional Japanese customs—along with messages of condolence and support from social media viewers, are creating gentle exchanges of the heart.
With the spread of the internet, people can now access all information about funerals, such as explanations of formats and cost breakdowns, via smartphones. However, there are almost no examples of actual funeral footage other than those from Musubisu. While companies offer paid filming services, the high hurdle of obtaining family consent makes social media publication rare.
Musubisu's videos are filmed by field staff specifically for social media distribution with the families' consent. As of May 2026, over 600 videos have been released, marking an overwhelming achievement within and outside the funeral industry.
Under the theme of 'A one-minute story of family love seen through a funeral,' this series records the reality of a once-in-a-lifetime farewell, including the feelings and expressions of the bereaved families. Since the launch in 2023, it has surpassed 600 million total views.
Amidst recent calls for 'funeral simplification' and 'departure from funerals,' these videos—unthinkable in traditional Japanese customs—along with messages of condolence and support from social media viewers, are creating gentle exchanges of the heart.
With the spread of the internet, people can now access all information about funerals, such as explanations of formats and cost breakdowns, via smartphones. However, there are almost no examples of actual funeral footage other than those from Musubisu. While companies offer paid filming services, the high hurdle of obtaining family consent makes social media publication rare.
Musubisu's videos are filmed by field staff specifically for social media distribution with the families' consent. As of May 2026, over 600 videos have been released, marking an overwhelming achievement within and outside the funeral industry.
FAQ
むすびすの葬儀動画『ヒトモノガタリ』とは何ですか？
「お葬式から垣間見える1分間の家族愛の物語」をテーマに、葬儀現場のリアルな表情や遺族の想いを記録したショート動画シリーズです。
『ヒトモノガタリ』の総再生回数はどのくらいですか？
2023年の配信開始から、YouTube、Instagram、TikTokを合わせて総再生回数6億回を突破しています。
動画制作はどのように行われていますか？
現場の葬儀スタッフが、テーマや故人の人柄、遺族の想いを汲み取り、遺族の承諾を得た上でSNS配信を目的として撮影しています。
葬儀動画を公開する目的は何ですか？
葬儀の現場を通じて家族愛の物語を伝え、視聴者に「自分の葬儀はこんなふうにやりたい」といった共感や心の交流を生み出すことを目的としています。
葬儀業界におけるこの動画配信の立ち位置は？
多くの葬儀社が撮影サービスを行っているものの、SNSで継続的に葬儀風景を公開している事例は少なく、むすびすは業界内で圧倒的な実績を持つ先駆的存在です。