Michinoku Coca-Cola Bottling Donates Portion of Sales from 'Support Vending Machines for Preserving Chagu Chagu Umakko' to Chagu Chagu Umakko Preservation Society

Michinoku Coca-Cola Bottling Co., Ltd. (Headquarters: Morioka City, Iwate Prefecture; Chairman and CEO: Hirokazu Tanimura; hereinafter 'the Company') has been operating 'Support Vending Machines for Preserving Chagu Chagu Umakko' and held a donation ceremony for the Chagu Chagu Umakko Preservation Society (Location: Morioka City, Iwate Prefecture; Chairman: Shigeru Uchidate) on Thursday, June 4.

The 'Support Vending Machines for Preserving Chagu Chagu Umakko' aim to preserve the Chagu Chagu Umakko tradition, which faces challenges such as a decline in the number of farm horses and securing successors. A portion of the vending machine sales is used as funding for this purpose.

■ Donation Ceremony Overview
【Date & Time】 Thursday, June 4, 2026, 16:30 - 16:45
【Location】 Morioka City Hall, Annex 4F, Room 402

【Donation Amount】 459,505 yen
【Attendees】 Chagu Chagu Umakko Preservation Society Chairman Shigeru Uchidate (Mayor of Morioka City), Vice Chairman Satoshi Takeda (Mayor of Takizawa City), Vice Chairman Shozo Takahashi (Mayor of Yahaba Town), Chagu Chagu Umakko Club Chairman Kazuo Kikuchi, Our Company President and COO Tetsuro Akiyama, Iwate Sales Department Manager Takayoshi Kudo, Morioka Branch Manager Kenji Omura

Comment from Chagu Chagu Umakko Preservation Society Chairman Shigeru Uchidate:
'This year, the Chagu Chagu Umakko event will finally be held on Saturday, June 13. We are grateful for the donation of a portion of the sales, especially as we face challenges with successors and a decrease in farm horses. We will utilize this donation to further invigorate the event.'

Comment from Michinoku Coca-Cola Bottling Co., Ltd. President and COO Tetsuro Akiyama:
'We installed the first unit at Takizawa City Hall in June 2025 and have been working on regional contribution through support vending machines. The cooperation from local governments has been a tailwind, allowing us to expand to 18 units. We will not let this be a one-time effort; we will continue to increase the number of installations and strive to contribute to the preservation of Chagu Chagu Umakko.'

About Michinoku Coca-Cola Bottling

Michinoku Coca-Cola Bottling Co., Ltd. manufactures and sells Coca-Cola products in the Aomori, Iwate, and Akita prefectures. The company aims to not only deliver refreshing beverages that enrich lifestyles but also to develop various community-based businesses and be a company that supports a 'positive' and 'happy' lifestyle for local residents. As a member of the Coca-Cola system and a local company based in Northern Tohoku, it fulfills its responsibilities, creates positive change and social value, and works to contribute to the sustainable development of local communities.