The Farm Becomes a Cinema. Yamagata Higashine's "Sorairo Berry Farm" Starts an Outdoor Screening Project to Enjoy Movies and Dialogue in Nature

Operating in Higashine City, Yamagata Prefecture, "Sorairo Berry Farm" is a multi-item berry farm that does not rely on pesticides or chemical fertilizers. Viewing agriculture not just as food production but as an activity that exists alongside the natural environment, we are working to create a space that connects "agriculture" and "the environment." Through berry picking, sales of processed goods, a kitchen car, and event planning, we offer experiences that shorten the distance between people and nature. We aim to nurture the farm into a regional hub where eating, learning, and gathering intersect.