一般財団法人日本ファッション協会 News Releases

Street Interview Survey on Cosmetics That Stylish Gen Z "Wanted But Didn't Buy"

Style Arena (style-arena.jp), operated by the General Incorporated Foundation Japan Fashion Associat… · 2026-06-30

'Popular Cosmetics' Are No Longer Enough. How Do Fashionable Gen Z Consumers Verify 'Information for Themselves'?

Style-Arena, operated by the Japan Fashion Association, conducted street interviews on Gen Z's cosme… · 2026-06-01

The Psychology from "Likes" to "Purchases": Unraveling the Purchasing Process of Stylish Gen Z

The Japan Fashion Association is exploring the purchasing process of stylish Gen Z consumers, from i… · 2026-04-17