ZOOMIE Inc. (Location: Chigasaki City, Kanagawa Prefecture, Representative: Kana Kobayashi) has begun selling the dog nutritional supplement 'UNKO SUPPORT' at its own e-commerce site (https://zoomiedogs.jp) starting March 29, 2026 (Saturday) for 3,900 yen (tax included). The ingredients consist solely of 5 food-based materials, including pumpkin and banana. It is a 'REAL FOOD SUPPLEMENT' developed under the supervision of a veterinarian specializing in pet nutrition, with no preservatives, colorings, or artificial flavors. Amidst the continued expansion of the pet supplement market (*), this product brings the 'REAL FOOD' trend, which is spreading in Europe and America, to Japanese dog supplements. *The global pet supplement market is growing at an average annual rate of 6.9% (Grand View Research, 2025)

Visual image of the 5 ingredients of UNKO SUPPORT

Why 'UNKO' (Poop) in the Product Name? There's a fact that every dog owner knows. Picking up their dog's poop during walks and checking its condition – for owners, this is a daily health check. "Conversations among dog friends or reports to family members when going for a walk often revolve around, *'Did they poop today? What did it look like?'*" says Kana Kobayashi, Representative of ZOOMIE Inc. (Brand name: ZOOMIE DOGS). "Poop isn't dirty. It's a barometer of your beloved dog's health. So, we decided to put that importance directly into the product name." – It is from this sentiment that 'UNKO SUPPORT' was born. ■ Brand Philosophy 'REAL FOOD SUPPLEMENT' The concept promoted by ZOOMIE DOGS is 'REAL FOOD SUPPLEMENT'. This is the idea of supplementing a dog's diet using only natural ingredients and their inherent nutrients. "*In Europe and America, there's a growing interest in 'REAL FOOD' and 'whole foods' as part of a return to basics. However, I feel that Japanese food culture is actually a better fit. Concepts like 'Aojiru' (green juice), seasonal ingredients, and using the power of food to regulate the body have long been familiar to Japanese people*," Kobayashi explains.

Precisely because Japan has a developed food culture, we want to offer the choice of REAL FOOD to our beloved dogs. There's no need to change their current food. Simply sprinkling it on their usual meal helps with daily nutritional intake. "A dog's nose can't be fooled" – instead of deceiving them with artificial flavors, ZOOMIE DOGS' manufacturing principle is to create products that dogs will happily eat due to their natural aroma and taste. ■ Only 5 Ingredients – Designed with Zero Fillers Dog supplements often contain 'filler' ingredients, which are added to increase volume or aid in processing – so-called 'fillers'.

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  • Source: PR TIMES
  • Category: News