Dog Nutritional Supplement 'UNKO SUPPORT' Launched – Breaking the Taboo of Poop Talk. Released March 29th
ZOOMIE Inc. launched 'UNKO SUPPORT,' a dog nutritional supplement, on March 29, 2026. Made from only five natural food ingredients like pumpkin and banana, it's free from preservatives, artificial colors, and fragrances. Developed under the supervision of a veterinary nutritionist, it's a 'REAL FOOD SUPPLEMENT' that brings the 'REAL FOOD' trend from Western countries to Japanese dog supplements, emphasizing the importance of monitoring dog waste for health.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 22:37
- 🔍 Collected: March 30, 2026 at 22:56 (18 min after Published)
- 🤖 AI Analyzed: April 24, 2026 at 08:12 (585h 16m after Collected)
ZOOMIE Inc. (Location: Chigasaki City, Kanagawa Prefecture, Representative: Kana Kobayashi) launched 'UNKO SUPPORT,' a nutritional supplement for dogs, on Saturday, March 29, 2026, for 3,900 yen (tax included) on its official EC site (https://zoomiedogs.jp). It is made from only five food ingredients: pumpkin, banana, and others. It is completely free of preservatives, artificial colors, and fragrances, and was developed under the supervision of a veterinarian specializing in pet nutrition, making it a 'REAL FOOD SUPPLEMENT' (a dog nutritional supplement made only from food). As the pet supplement market continues to expand (*), ZOOMIE has brought the 'REAL FOOD' trend, which is spreading in Europe and the US, to Japanese dog supplements.
*The global pet supplement market is growing at an average annual rate of 6.9% (Grand View Research, 2025).
## Why was 'UNKO' chosen as the product name?
There is a fact that every dog owner knows: picking up their beloved dog's poop during a walk and checking its condition—that is a daily health check for the owner.
"Conversations among dog friends and reports to family after a walk often go like, 'Did they poop today? What kind of poop was it?'" says Kana Kobayashi, representative of ZOOMIE Inc. (brand name: ZOOMIE DOGS). "Poop is not dirty. It's a barometer of your beloved dog's health. So, we decided to name the product after its importance."—That's how 'UNKO SUPPORT' was born.
## Brand Philosophy: 'REAL FOOD SUPPLEMENT'
ZOOMIE DOGS' concept is 'REAL FOOD SUPPLEMENT.' This approach uses only natural ingredients to supplement a dog's diet with the nutrients from the ingredients themselves. "In Europe and the US, there's a trend of returning to basics with 'REAL FOOD' and 'whole foods,' but I feel that Japanese food culture is particularly compatible with this," says Kobayashi. "The idea of adjusting the body's condition with the power of food, like green juice and seasonal ingredients, has long been familiar to Japanese people."
Because Japan has a developed food culture, ZOOMIE wants to offer the option of REAL FOOD to beloved dogs. There's no need to change their current food. Just sprinkle it on their usual meal to help with daily nutritional intake. "You can't fool a dog's nose"—ZOOMIE DOGS' manufacturing philosophy is to make products that dogs happily eat due to the natural aroma and taste of the ingredients, rather than masking them with artificial fragrances.
## Only 5 Ingredients—Zero Filler Design
Dog supplements often contain 'filler' ingredients added to bulk up the product or aid in processing.
*The global pet supplement market is growing at an average annual rate of 6.9% (Grand View Research, 2025).
## Why was 'UNKO' chosen as the product name?
There is a fact that every dog owner knows: picking up their beloved dog's poop during a walk and checking its condition—that is a daily health check for the owner.
"Conversations among dog friends and reports to family after a walk often go like, 'Did they poop today? What kind of poop was it?'" says Kana Kobayashi, representative of ZOOMIE Inc. (brand name: ZOOMIE DOGS). "Poop is not dirty. It's a barometer of your beloved dog's health. So, we decided to name the product after its importance."—That's how 'UNKO SUPPORT' was born.
## Brand Philosophy: 'REAL FOOD SUPPLEMENT'
ZOOMIE DOGS' concept is 'REAL FOOD SUPPLEMENT.' This approach uses only natural ingredients to supplement a dog's diet with the nutrients from the ingredients themselves. "In Europe and the US, there's a trend of returning to basics with 'REAL FOOD' and 'whole foods,' but I feel that Japanese food culture is particularly compatible with this," says Kobayashi. "The idea of adjusting the body's condition with the power of food, like green juice and seasonal ingredients, has long been familiar to Japanese people."
Because Japan has a developed food culture, ZOOMIE wants to offer the option of REAL FOOD to beloved dogs. There's no need to change their current food. Just sprinkle it on their usual meal to help with daily nutritional intake. "You can't fool a dog's nose"—ZOOMIE DOGS' manufacturing philosophy is to make products that dogs happily eat due to the natural aroma and taste of the ingredients, rather than masking them with artificial fragrances.
## Only 5 Ingredients—Zero Filler Design
Dog supplements often contain 'filler' ingredients added to bulk up the product or aid in processing.