Zoho Japan Signs Partnership with B.LEAGUE's Veltex Shizuoka (Professional Basketball Club)

Zoho Japan Corporation (Headquarters: Yokohama, Kanagawa; President: Manikandan Thangaraj; hereinafter "Zoho Japan") announces that it has signed an IT partnership agreement with Veltex Shizuoka (VELTEX Sports Enterprise Co., Ltd., Headquarters: Shizuoka City, Shizuoka; Representative Director: Kota Matsunaga), a professional basketball club belonging to the "B.LEAGUE," to support the digitization of club operations.

Background and Objectives In the professional sports business, data-driven club management has become essential for building relationships with fans and increasing sponsor value. Veltex Shizuoka will utilize Zoho's integrated business platform "Zoho One" to centralize information related to club operations and promote data-driven decision-making. Through this, the club aims to strengthen relationships with fans and improve its revenue base.

Details of the Initiative Through the IT partnership with Zoho, Veltex Shizuoka will introduce "Zoho One" and promote the following initiatives:

- Strengthening relationships with fans - Visualizing the effectiveness of ticket sales and promotional activities - Streamlining sponsor management and sales activities - Accelerating decision-making through cross-departmental data utilization

This will enable the club to break away from operations relying on past experience and intuition, realize data-driven decision-making, and improve the operational efficiency and profitability of the entire club.

Background of Adopting Zoho Veltex Shizuoka chose "Zoho One" because it highly evaluated the ability to manage operations and data related to club management on a single platform, rather than operating multiple tools individually.

Zoho provides an environment where customer relationship management (CRM), promotions, support, and back-office operations can be connected on a single platform, allowing cross-sectional utilization of information necessary for club management.

Comments from Representatives Manikandan Thangaraj, President and Representative Director, Zoho Japan Corporation We are highly honored to enter into an IT partnership with Veltex Shizuoka. The B.LEAGUE promotes regional revitalization through sports with a focus on community engagement, and this philosophy deeply resonates with Zoho's belief in supporting the growth of local communities and businesses through technology. Through this initiative, we hope to support data-driven club management and strengthen relationships with fans, contributing to the further development of Veltex Shizuoka.

Kota Matsunaga, Representative Director, VELTEX Sports Enterprise Co., Ltd. We feel very encouraged to welcome Zoho as our IT partner. As a professional basketball club belonging to the B.LEAGUE, we aim to realize our vision of "Making the city the most exciting in Japan through sports" while remaining rooted in the community. Data utilization is essential to build better relationships with each and every fan and continuously deliver value. With the introduction of Zoho One, we will connect information across the entire club and advance the improvement of tailored fan initiatives and the optimization of promotions.

About Veltex Shizuoka Veltex Shizuoka is a professional basketball club in the B.LEAGUE, with its hometown in Shizuoka City, Shizuoka Prefecture. Established in September 2018, the club joined the B3 League from the 2019-20 season. They achieved promotion to the B2 League in the 2022-23 season. In addition to hosting matches, the club engages in activities through its academy and regional collaborations.

Zoho's Privacy Pledge Zoho places a high priority on data protection and confidentiality, under a policy of not using third-party trackers and not selling user data to external parties. We strive to provide an environment where users can use our products with peace of mind, knowing their data is properly managed.

About Zoho Zoho Corporation is one of the world's leading software companies, offering numerous products. It provides over 60 applications covering almost all major business areas, including sales, marketing, customer support, accounting, and back-office operations, as well as productivity and collaboration.

Zoho is a highly profitable privately held company with over 19,000 employees. Headquartered in India, it has offices in Japan, the United States, China, Singapore, Mexico, Australia, the Netherlands, and the United Arab Emirates. In Japan, Zoho Japan Corporation has offices in Minatomirai (Yokohama City, Kanagawa Prefecture), Tokyo (Minato Ward), Osaka Prefecture (Osaka City), and two locations in Shizuoka Prefecture (Shizuoka City and Kawanehon Town, Haibara District), handling product sales and support.

Zoho takes the protection of its customers' personal information very seriously and does not employ an ad-revenue model in any of its businesses, including its free products. Currently, over 150 million users worldwide, across hundreds of thousands of companies including Zoho itself, rely on Zoho's cloud-based solutions for their daily operations. For more information about Zoho, please visit www.zoho.com/jp.