Zoho Japan Forms Partnership with B.LEAGUE VELTEX Shizuoka (Professional Basketball Club)
Zoho Japan has announced an IT partnership with B.LEAGUE professional basketball team VELTEX Shizuoka. This collaboration aims to support the digitalization of club operations and data-driven decision-making using Zoho's 'Zoho One' platform, thereby enhancing fan engagement and profitability.
📋 Article Processing Timeline
- 📰 Published: April 4, 2026 at 19:00
- 🔍 Collected: April 4, 2026 at 10:30
- 🤖 AI Analyzed: April 21, 2026 at 13:40 (411h 10m after Collected)
Zoho Japan Corporation (Headquarters: Yokohama City, Kanagawa Prefecture; Representative Director and President: Manikandan Thangaraj; hereinafter "Zoho Japan") announced that it has concluded an IT partnership agreement with VELTEX Shizuoka (VELTEX Sports Entertainment Co., Ltd.; Headquarters: Shizuoka City, Shizuoka Prefecture; Representative Director: Kota Matsunaga), a professional basketball club belonging to the B.LEAGUE, to support the digitalization of club operations.
Background and Purpose
In the professional sports business, data-driven club management is essential for building relationships with fans and increasing sponsor value. VELTEX Shizuoka will utilize Zoho's integrated business platform "Zoho One" to centralize information related to club operations and promote data-driven decision-making. This aims to strengthen fan relationships and improve the revenue base.
Initiatives
Through the IT partnership with Zoho, VELTEX Shizuoka will introduce "Zoho One" and promote the following initiatives:
• Strengthening relationships with fans
• Visualizing the effectiveness of ticket sales and promotional activities
• Streamlining sponsor management and sales activities
• Expediting decision-making through cross-departmental data utilization
This will enable the club to move away from traditional experience- and intuition-dependent operations, achieve data-driven decision-making, and improve overall operational efficiency and profitability.
Background of Zoho Adoption
VELTEX Shizuoka adopted "Zoho One" because they evaluated its ability to manage club operations and data on a single platform, rather than operating multiple tools individually.
Zoho provides an environment where customer management (CRM), promotions, support, and back-office operations can be linked on a single platform, allowing for cross-sectional utilization of information necessary for club operations.
Representative Comments
Manikandan Thangaraj, Representative Director, Zoho Japan Corporation
"We are extremely honored to form an IT partnership with VELTEX Shizuoka. The B.LEAGUE promotes regional revitalization through sports, with a focus on community engagement, and this philosophy deeply resonates with Zoho's approach to supporting the growth of local communities and businesses through technology.
Through this initiative, we hope to contribute to the further development of VELTEX Shizuoka by supporting data-driven club operations and strengthening relationships with fans."
Kota Matsunaga, Representative Director, VELTEX Sports Entertainment Co., Ltd.
"We are greatly encouraged to welcome Zoho as our IT partner. As a professional basketball club belonging to the B.LEAGUE, we aim to realize our vision of 'making Shizuoka the most exciting city in Japan through sports,' rooted in the community. Data utilization is indispensable for building better relationships with each fan and continuously delivering value. By introducing Zoho One, we will connect all club information and proceed with improving measures tailored to fans and optimizing promotions."
About VELTEX Shizuoka
VELTEX Shizuoka is a professional basketball club belonging to the B.LEAGUE, based in Shizuoka City, Shizuoka Prefecture. Established in September 2018, it joined the B3 League in the 2019-20 season and was promoted to B2 in the 2022-23 season. In addition to games, it engages in activities through academies and community partnerships.
View Details
Zoho's Privacy Pledge
Zoho prioritizes data protection and confidentiality, with a policy of not using third-party trackers and not selling user data externally. We strive to provide an environment where users can safely use our products with confidence that their data is properly managed.
About Zoho
Keywords: ZOHO, Zoho, B.LEAGUE, Zoho One, Sports DX, Data-driven, CRM, SaaS, Fan Engagement, Operational Efficiency
Background and Purpose
In the professional sports business, data-driven club management is essential for building relationships with fans and increasing sponsor value. VELTEX Shizuoka will utilize Zoho's integrated business platform "Zoho One" to centralize information related to club operations and promote data-driven decision-making. This aims to strengthen fan relationships and improve the revenue base.
Initiatives
Through the IT partnership with Zoho, VELTEX Shizuoka will introduce "Zoho One" and promote the following initiatives:
• Strengthening relationships with fans
• Visualizing the effectiveness of ticket sales and promotional activities
• Streamlining sponsor management and sales activities
• Expediting decision-making through cross-departmental data utilization
This will enable the club to move away from traditional experience- and intuition-dependent operations, achieve data-driven decision-making, and improve overall operational efficiency and profitability.
Background of Zoho Adoption
VELTEX Shizuoka adopted "Zoho One" because they evaluated its ability to manage club operations and data on a single platform, rather than operating multiple tools individually.
Zoho provides an environment where customer management (CRM), promotions, support, and back-office operations can be linked on a single platform, allowing for cross-sectional utilization of information necessary for club operations.
Representative Comments
Manikandan Thangaraj, Representative Director, Zoho Japan Corporation
"We are extremely honored to form an IT partnership with VELTEX Shizuoka. The B.LEAGUE promotes regional revitalization through sports, with a focus on community engagement, and this philosophy deeply resonates with Zoho's approach to supporting the growth of local communities and businesses through technology.
Through this initiative, we hope to contribute to the further development of VELTEX Shizuoka by supporting data-driven club operations and strengthening relationships with fans."
Kota Matsunaga, Representative Director, VELTEX Sports Entertainment Co., Ltd.
"We are greatly encouraged to welcome Zoho as our IT partner. As a professional basketball club belonging to the B.LEAGUE, we aim to realize our vision of 'making Shizuoka the most exciting city in Japan through sports,' rooted in the community. Data utilization is indispensable for building better relationships with each fan and continuously delivering value. By introducing Zoho One, we will connect all club information and proceed with improving measures tailored to fans and optimizing promotions."
About VELTEX Shizuoka
VELTEX Shizuoka is a professional basketball club belonging to the B.LEAGUE, based in Shizuoka City, Shizuoka Prefecture. Established in September 2018, it joined the B3 League in the 2019-20 season and was promoted to B2 in the 2022-23 season. In addition to games, it engages in activities through academies and community partnerships.
View Details
Zoho's Privacy Pledge
Zoho prioritizes data protection and confidentiality, with a policy of not using third-party trackers and not selling user data externally. We strive to provide an environment where users can safely use our products with confidence that their data is properly managed.
About Zoho
Keywords: ZOHO, Zoho, B.LEAGUE, Zoho One, Sports DX, Data-driven, CRM, SaaS, Fan Engagement, Operational Efficiency