Eyewear Brand Zoff "For the Eyes, For the Future" - A New Culture of Eye Health Starting from Schools: Joshi Seigakuin Junior & Senior High School Becomes the First in Kanto to Offer School-Designated Sunglasses
Eyewear brand Zoff, in partnership with Joshi Seigakuin Junior & Senior High School, will begin selling school-designated sunglasses in Kanto for the first time starting May 9, 2026. This initiative aims to create a new culture of protecting students' eye health from within schools and establish sunglasses as a "health habit" in society.
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- 📰 Published: May 8, 2026 at 19:00
- 🔍 Collected: May 8, 2026 at 10:31
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In collaboration with "Zoff," an eyewear brand operated by Intermestic Inc., school-designated sunglasses will be sold for the first time in the Kanto region at Joshi Seigakuin Junior & Senior High School (Kita-ku, Tokyo) starting Saturday, May 9, 2026. This initiative aims to protect students' eyes from strong sunlight and UV rays during school life.
Zoff views the current situation, where children's eyes are routinely exposed to UV rays but adequate protection is not being taken, as a significant social issue. To address this, Zoff has been working with junior and senior high schools nationwide to establish sunglasses not as "something special" but as a "health-protecting habit" in society. In this context, Zoff focused on "school uniforms," which are the closest to students' daily lives. By positioning sunglasses as part of the uniform worn daily, Zoff believes that wider adoption can be achieved more naturally.
## Student-Led Initiatives for Eye Health
Joshi Seigakuin Junior & Senior High School values fostering each student's ability to think and express themselves through engagement with society. In October 2025, the school became the first junior and senior high school nationwide to liberalize the wearing of sunglasses, quickly endorsing this new initiative to protect students' eyes. Around the same time, the "JSG “ME” RAI Project" was launched to raise awareness about wearing sunglasses in school life. Awareness activities both inside and outside the school are promoted not merely as health measures but as initiatives that foster students' autonomy and inquisitiveness. Against this backdrop, with increasing student understanding and interest, the school decided to sell school-designated sunglasses for the first time in Kanto, aiming to create an environment where UV protection can be incorporated more routinely.
The sunglasses to be sold were selected by project members, keeping harmony with school uniforms in mind, choosing combinations of frames and lenses. In addition to 5 frame styles that are easy to incorporate into school life, three light-colored lenses with 20% concentration—"Smoky Gray," "Iris Violet," and "Rose Pink"—are combined, resulting in a lineup of 15 types. The adopted 20% concentration light-colored lenses are suitable for student life, allowing facial expressions to be easily seen and being easy for daily use.
Joshi Seigakuin Junior & Senior High School will continue to promote initiatives to protect eye health in school life, with project members taking the lead.
## Design for Secure Purchase and Comprehensive After-Sales Support
This time, a dedicated sales page for the school has been opened, establishing a system that allows students and guardians to purchase smoothly when needed. Only models selected by the school are listed, providing a design that makes selection easy without confusion. Furthermore, by flexibly responding to individual needs such as prescription options, students who usually wear glasses can also use them with peace of mind.
In addition, maintenance services such as adjusting the fit of sunglasses and cleaning are available at Zoff stores nationwide. This ensures that students and guardians can purchase with confidence and continue to use them after purchase, building a support system. Currently, Zoff is conducting sales trials at over a dozen schools nationwide, verifying appropriate introduction methods into school life in collaboration with each school.
Moving forward, Zoff will continue to promote the creation of an environment that protects children's eye health through collaboration with educational institutions and partner companies, aiming to realize "school life where sunglasses are commonplace."
## Initiatives at Joshi Seigakuin Junior & Senior High School Towards Sales
1. Liberalization of Sunglasses Wearing and Launch of Student-Led Project
On October 27, 2025, Joshi Seigakuin Junior & Senior High School announced the liberalization of sunglasses wearing for the first time nationwide as a junior and senior high school. In conjunction with this, the student-led in-school project "JSG “ME” RAI Project" was launched to promote UV protection.
After implementation, challenges such as "improving the rate of wearing within the school" and "promoting understanding from outside the school" were raised, and students are at the center of various activities to resolve these issues.
2. Corporate Visit to Zoff
Students conducted a corporate visit to Zoff and attended a lecture by product development and marketing managers.
In the lecture, students learned about the mindset for planning and developing products and delivering their value to society from the perspectives of marketing and product development, as basic knowledge necessary for sunglasses awareness. After the lecture, tasks were presented to each team, which became an opportunity for students to think and act proactively.
Zoff views the current situation, where children's eyes are routinely exposed to UV rays but adequate protection is not being taken, as a significant social issue. To address this, Zoff has been working with junior and senior high schools nationwide to establish sunglasses not as "something special" but as a "health-protecting habit" in society. In this context, Zoff focused on "school uniforms," which are the closest to students' daily lives. By positioning sunglasses as part of the uniform worn daily, Zoff believes that wider adoption can be achieved more naturally.
## Student-Led Initiatives for Eye Health
Joshi Seigakuin Junior & Senior High School values fostering each student's ability to think and express themselves through engagement with society. In October 2025, the school became the first junior and senior high school nationwide to liberalize the wearing of sunglasses, quickly endorsing this new initiative to protect students' eyes. Around the same time, the "JSG “ME” RAI Project" was launched to raise awareness about wearing sunglasses in school life. Awareness activities both inside and outside the school are promoted not merely as health measures but as initiatives that foster students' autonomy and inquisitiveness. Against this backdrop, with increasing student understanding and interest, the school decided to sell school-designated sunglasses for the first time in Kanto, aiming to create an environment where UV protection can be incorporated more routinely.
The sunglasses to be sold were selected by project members, keeping harmony with school uniforms in mind, choosing combinations of frames and lenses. In addition to 5 frame styles that are easy to incorporate into school life, three light-colored lenses with 20% concentration—"Smoky Gray," "Iris Violet," and "Rose Pink"—are combined, resulting in a lineup of 15 types. The adopted 20% concentration light-colored lenses are suitable for student life, allowing facial expressions to be easily seen and being easy for daily use.
Joshi Seigakuin Junior & Senior High School will continue to promote initiatives to protect eye health in school life, with project members taking the lead.
## Design for Secure Purchase and Comprehensive After-Sales Support
This time, a dedicated sales page for the school has been opened, establishing a system that allows students and guardians to purchase smoothly when needed. Only models selected by the school are listed, providing a design that makes selection easy without confusion. Furthermore, by flexibly responding to individual needs such as prescription options, students who usually wear glasses can also use them with peace of mind.
In addition, maintenance services such as adjusting the fit of sunglasses and cleaning are available at Zoff stores nationwide. This ensures that students and guardians can purchase with confidence and continue to use them after purchase, building a support system. Currently, Zoff is conducting sales trials at over a dozen schools nationwide, verifying appropriate introduction methods into school life in collaboration with each school.
Moving forward, Zoff will continue to promote the creation of an environment that protects children's eye health through collaboration with educational institutions and partner companies, aiming to realize "school life where sunglasses are commonplace."
## Initiatives at Joshi Seigakuin Junior & Senior High School Towards Sales
1. Liberalization of Sunglasses Wearing and Launch of Student-Led Project
On October 27, 2025, Joshi Seigakuin Junior & Senior High School announced the liberalization of sunglasses wearing for the first time nationwide as a junior and senior high school. In conjunction with this, the student-led in-school project "JSG “ME” RAI Project" was launched to promote UV protection.
After implementation, challenges such as "improving the rate of wearing within the school" and "promoting understanding from outside the school" were raised, and students are at the center of various activities to resolve these issues.
2. Corporate Visit to Zoff
Students conducted a corporate visit to Zoff and attended a lecture by product development and marketing managers.
In the lecture, students learned about the mindset for planning and developing products and delivering their value to society from the perspectives of marketing and product development, as basic knowledge necessary for sunglasses awareness. After the lecture, tasks were presented to each team, which became an opportunity for students to think and act proactively.