ZIP-FM Announces 2026 Programming Policy: 'BACK TO THE FUN-DAMENTALS'

With the spread of subscription services, we can now enjoy 'the songs we like, whenever we want, as much as we want.' However, behind this convenience lies a trend of 'efficient music consumption' driven by algorithms, which is gradually eroding the original 'music experience'—the serendipitous encounters and new discoveries that once defined it.

While access has become easier, the 'surprise,' 'emotion,' and 'passion' we feel when encountering music may not be as strong as they once were.

ZIP-FM has always delivered the 'serendipitous encounters' unique to radio, creating moments where listeners discover an unexpected song within a programmed flow. Furthermore, the unique value of radio lies in the 'human voice.' By having navigators share the background and appeal of songs in their own words, music transforms from mere 'content to be played' into an 'experience with meaning.'

By supplementing the thoughts and context embedded in a song and delivering it while connecting with the listener's emotions, the appeal of that song is amplified more deeply and strongly.

Precisely because of the current era, there is a 'power to convey' that only radio possesses. It is not about automatically optimized recommendations, but rather the warmth and space created by people choosing, speaking, and delivering music—all of which generate new encounters with music.

In April 2026, ZIP-FM will launch its new programming policy, 'BACK TO THE FUN-DAMENTALS,' simultaneously promoting a 'return to basics' centered on music and an 'evolution for the next generation.'

In fiscal year 2026, ZIP-FM will become a 'MUSIC STATION that connects with listeners through the power of music.'

While continuing our station theme, 'BEYOND THE RADIO,' we will accelerate the creation of new media value that transcends the boundaries of traditional radio.

As part of this, the 2026 fiscal year will see a further evolution into programs centered on music and curation. We will increase the volume of music broadcast by 20%, re-providing the value of 'radio as a space to encounter and enjoy music' to our listeners through ZIP-FM's unique curation, and maximizing the 'value of listening' to radio.

■ Latest Timetable

https://sales.zip-fm.co.jp/pdf/timetable.pdf

■ ZIP-FM

An FM station that opened in October 1993, with a broadcast area centered in Aichi Prefecture and the Tokai region.

(Frequency: Nagoya 77.8MHz / Toyohashi 77.1MHz)

Since its inception, it has maintained high listenership ratings, particularly among younger demographics, and boasts the No. 1 listenership rating in the Tokai region across all age groups.

Official Site: https://zip-fm.co.jp/

Instagram: @ zipfm77.8