ZIP-FM Announces 2026 Programming Policy: 'BACK TO THE FUN-DAMENTALS'

With the widespread adoption of subscription services, we can now enjoy "the songs we want, whenever we want, as much as we want." However, behind this convenience lies a trend of "efficient music consumption" driven by algorithms, which is gradually eroding the original "music experience"—the joy of serendipitous encounters and new discoveries.

While access has become easier, the "surprise," "emotion," and "passion" we feel when encountering music may not be as strong as they once were.

ZIP-FM has always delivered the "serendipitous encounters" unique to the radio medium, creating moments where listeners discover unexpected songs within a programmed flow. Furthermore, the unique value of radio lies in the "human voice." By having navigators share the background and appeal of songs in their own words, music transforms from mere "content to be played" into an "experience with meaning."

By supplementing the thoughts and context behind a song and delivering it while connecting with the listener's emotions, the appeal of that song is amplified more deeply and strongly.

In this day and age, there is a "power to convey" that only radio possesses. It is not about automatically optimized recommendations, but rather the warmth and space created by people choosing, speaking, and delivering music—all of which generate new encounters with music.

In April 2026, ZIP-FM will launch its new programming policy, "BACK TO THE FUN-DAMENTALS," simultaneously promoting a "return to basics" centered on music and an "evolution for the next generation."

For fiscal year 2026, ZIP-FM will become a "MUSIC STATION that connects with listeners through the power of music."

While continuing with the station theme "BEYOND THE RADIO," we will accelerate the creation of new media value that transcends the boundaries of traditional radio.

As part of this, the 2026 fiscal year will see a further evolution into programs centered on music and curation. We will increase the volume of music broadcast by 20%, providing listeners with the value that "radio is a space to encounter and enjoy music" through ZIP-FM's unique curation, thereby maximizing the "value of listening" to the radio.

■ Latest Timetable

https://sales.zip-fm.co.jp/pdf/timetable.pdf

■ ZIP-FM

An FM station that launched in October 1993, serving the Tokai region, primarily Aichi Prefecture.

(Frequency: Nagoya 77.8MHz / Toyohashi 77.1MHz)

Since its inception, it has maintained high listenership ratings, particularly among the younger demographic, and boasts the No. 1 listenership rating in the Tokai region across all age groups.

Official Site: https://zip-fm.co.jp/

Instagram: @ zipfm77.8