Zigzag Launches Cross-Border OMO Service 'WorldShopping BIZ OMO' for Brands Aiming to Expand into Taiwan and Increase Sales

Zigzag Corporation (Headquarters: Shibuya-ku, Tokyo, CEO: Kazuoshi Nakazato, COO: Ken Suzuki, hereinafter referred to as Zigzag), which supports web inbound and cross-border e-commerce, has launched a new service called 'WorldShopping BIZ OMO' for brands considering entering the Taiwan market and for brands aiming to further expand sales and gain fans in the Taiwan market through cross-border e-commerce. This service, provided by Zigzag Taiwan, supports brands from pop-up store openings in Taiwan to cross-border e-commerce, data utilization, and repurchase design in a one-stop manner.

In a leading case of this service, the apparel brand 'MAYLA' operated by Dolls Inc. recorded approximately 10 times the usual monthly sales in cross-border e-commerce for Taiwan at their Taiwan pop-up store. By connecting real brand experiences to cross-border e-commerce and utilizing the obtained data for future strategies, this service provides a new model for continuously growing brands in the Taiwan market.

Background of Service Provision

Taiwan is a market with particularly high affinity for Japanese brands in cross-border e-commerce. According to our company's data, more than 80% of Taiwanese consumers who visit Japan continue to purchase Japanese brands through cross-border e-commerce after returning home (Note 2). Taiwan also ranks high in terms of the circulation amount of product purchases using our company's services by country. The fact that there are many visitors to Japan and continuous interest in Japanese brands is a major characteristic of this market.

In recent years, with the advancement of AI-driven purchasing experiences, an environment where consumers can efficiently obtain what they want is expanding. In such a context, the value of 'real experiences' that cannot be replicated by data alone, such as the atmosphere of the moment and accidental encounters, is being re-evaluated. For brands to build deep relationships with customers, it is increasingly important to integrate online and offline experiences.

Against this background, brands that have accumulated sales results in the Taiwan market through cross-border e-commerce are also considering opening pop-up stores in Taiwan to further enhance brand awareness and create touchpoints with fans. However, many brands face the following challenges:

The purchase funnel is cut off after the pop-up store ends. Continuous contact with visitors is not maintained. Offline strategies and cross-border e-commerce are not linked. Purchase and visit data are not utilized for future strategies.

WorldShopping BIZ OMO supports the continuous growth of brands by integrating offline and online experiences, purchasing, and data utilization in the Taiwan market without separating them.

'OMO (Online Merges with Offline)': A marketing method aimed at improving customer experience by merging e-commerce sites (online) and physical stores (offline) from the consumer's perspective.

Case Study | Dolls Inc.

Taiwan pop-up store records approximately 10 times the usual monthly sales in cross-border e-commerce for Taiwan

Dolls Inc., which operates the apparel brand 'MAYLA', held a 7-day pop-up store in Taipei, Taiwan in May 2026. Zigzag Taiwan designed a purchase funnel that connects the pop-up store with cross-border e-commerce and comprehensively supports the brand experience in the Taiwan market to continuous purchases.

'MAYLA POP UP STORE in Taipei'

From the opening day to the final day, over 1,000 fans visited continuously for 7 days. As a result, the following achievements were obtained in this case: Approximately 10 times the usual monthly sales in cross-border e-commerce for Taiwan were recorded (Note 1). The average order value during the event period was approximately 1.6 times higher than usual (Note 3). Approximately 90% of purchasers were new customers through cross-border e-commerce (Note 4). Visitors were attracted not only from northern Taiwan but also from a wide range of areas including central and southern Taiwan. It also led to visits to physical stores during inbound trips to Japan, creating continuous brand touchpoints both online and offline. *Note: These results are one example and may vary depending on the industry, product, and implementation details.

▼ Scene from the Taiwan pop-up store (video)

Comment from Natumi Ikegami, General Manager of Dolls Inc.

At the Taipei pop-up store, from the first day, we had many more customers than expected. What surprised me the most when I was actually on site was that there were so many MAYLA fans in Taiwan and they were eagerly awaiting the opening of MAYLA. So far, pop-up stores have tended to be just a one-time touchpoint. However, by connecting with cross-border e-commerce, we were able to create an environment where customers can continue to purchase products even after the POPUP ends. After the event, we also saw cases where customers from Taiwan visited the Laforet Harajuku store in Tokyo, and I felt that not only continuous purchases through cross-border e-commerce but also the very touchpoints with overseas customers are expanding. The encounters with customers from all over Taiwan, not just Taipei, are a great asset for us. In the future, we would like to continue to nurture long-term relationships with fans in Taiwan while utilizing cross-border e-commerce.

Three Values Provided by WorldShopping BIZ OMO

1. Designing 'what sells' with data Using the cross-border e-commerce purchase data and AI accumulated in WorldShopping BIZ, we optimize product composition, promotional strategies, and pop-up store planning for each brand. 2. Connecting real brand experiences to continuous sales Using pop-up stores in Taiwan as a starting point, we provide an environment where products can be continuously purchased not only at that location but also through cross-border e-commerce. 3. Circulating data between online and offline By utilizing data obtained from pop-up stores and cross-border e-commerce purchase data, we support the continuous growth of brands in the Taiwan market through advertising strategies and the next pop-up store.

Service Overview

Service Name WorldShopping BIZ OMO Target Brands considering entering the Taiwan market / Brands aiming to expand sales in the Taiwan market through cross-border e-commerce Provided Content Support for Taiwan pop-up stores, connection to cross-border e-commerce, data analysis, repurchase design Start of Provision July 2026 Operation Jikuchakku Co., Ltd. / Zigzag Corporation Comment from Ken Matsuno, Representative of Jikuchakku Co., Ltd. As 'Agentic Commerce,' where AI helps you find and buy what you want efficiently, spreads, we believe that the 'real heat' that can only be experienced at the moment, accidental encounters between people, communities, and physical experience values will also increase. We believe that 'real heat' that cannot be replicated by data or AI will be the core of building relationships between brands and customers in the future. In fact, in this pop-up store for Dolls, that heat was reflected in the figures of approximately 10 times the sales and approximately 1.6 times the order value. Cross-border e-commerce is the gateway to overseas sales. However, for brands to grow in overseas markets, they need to have a real presence.