Local Marketer with 8 Years and 100+ Clients in Taiwan to Speak for the First Time: Free Cross-Border E-commerce Seminar for Japanese Companies on April 23

As the Taiwanese e-commerce market continues to expand, a marketer with 8 years of experience and over 100 promotional projects in the region will share their expertise with Japanese companies for the first time.

ZigZag Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kazuyoshi Nakazato), provider of WorldShopping BIZ, will host a free online seminar titled 'Understanding the Current State of the Taiwanese E-commerce Market: Realities Japanese Companies Need to Know, Explained by a Local Marketer' on Thursday, April 23, 2026, featuring Mr. Shun Sato, CEO of applemint Ltd.

▼Details and Registration▼ https://www.worldshopping.biz/seminar/20260423-webinar

In the cross-border e-commerce market, Taiwan is one of the most attractive regions for Japanese companies. While it is often perceived as having low barriers to entry due to geographical proximity and affinity for Japanese culture, many companies fail to grasp the realities, such as local purchasing behavior, preferred platforms, and effective promotional methods.

In this seminar, a local marketer who has handled over 100 promotional projects for Taiwan will explain the market realities that Japanese companies must understand to enter and expand in the Taiwanese e-commerce market. Additionally, we will introduce how to use 'WorldShopping BIZ,' a cross-border e-commerce support service provided by ZigZag Inc., to seamlessly handle purchases, payments, and shipping for overseas users, including those in Taiwan.

This content is highly recommended for those considering entry into the Taiwanese market, as well as for businesses already selling overseas that have not yet achieved results in Taiwan.

<What you will learn> - Common failure patterns in promotions by Japanese companies in Taiwan and actionable solutions. - Latest trends and effective strategies for SNS usage to achieve results in the Taiwanese market. - Specific mechanisms for cross-border support (purchasing, payment, shipping) using WorldShopping BIZ.

<Event Overview> Title: Understanding the Current State of the Taiwanese E-commerce Market Date: Thursday, April 23, 2026, 14:00–15:00 Format: Online (Zoom Live Stream) Participation Fee: Free (Pre-registration required) Organizer: ZigZag Inc.

<Agenda> Part 1: ZigZag Inc. - Current status of cross-border e-commerce and WorldShopping BIZ Part 2: applemint Ltd. - Realities of the Taiwanese e-commerce market and immediate actions for Japanese companies (Tentative) Part 3: Q&A (Including answers to pre-submitted questions)

<Speaker Profiles> Shun Sato, CEO, applemint Ltd. After graduating from International Christian University (ICU) and National Chengchi University in Taiwan, he gained experience in direct marketing at Wunderman. He moved to Taiwan in 2016 and established applemint Ltd. in 2017. Over the past 8 years, he has been in charge of over 100 promotional projects for Taiwan. He is trilingual in Chinese, English, and Japanese.

Wataru Matsuno, Executive Officer, ZigZag Inc. Engaged in digital marketing and e-commerce support for over 10 years at Opt HD and transcosmos inc. Joined ZigZag Inc. in 2021, serving as head of B2B/B2C marketing and product divisions. Currently, he heads the Global Business Division and is the representative of Zig-Zag Taiwan Co., Ltd., established in 2026.