ZETA SEARCH, E-commerce Product and On-site Search Engine, Introduced to NY.ONLINE, Direct Fashion E-commerce Site Operated by Daido Forward

ZETA Inc. (headquartered in Setagaya-ku, Tokyo; hereinafter 'ZETA'), which provides the AI-powered CX enhancement solution 'ZETA CX Series' to support improved customer experience value, has introduced its e-commerce product and on-site search engine 'ZETA SEARCH' to 'NY.ONLINE,' the direct fashion e-commerce site operated by Daido Forward Co., Ltd. (headquartered in Chiyoda-ku, Tokyo; hereinafter 'Daido Forward'). This initiative supports enhanced convenience through multifaceted filtering and enables a smooth product exploration experience.

Daido Forward's Direct Fashion E-commerce Site 'NY.ONLINE'

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Daido Forward operates businesses in apparel retail, manufacturing and wholesale of woolen fabrics, yarns, and apparel, and real estate leasing, with a business philosophy centered on 'customer-first' and 'quality-oriented' principles. In its apparel business, the company offers products and services to a broad customer base through proprietary brands such as 'New Yorker' and 'Park Slope New Yorker'.

The company's direct fashion e-commerce site 'NY.ONLINE' offers a rich selection of high-quality apparel items, from business to casual wear, primarily featuring its own brand products. Additionally, through staff-curated coordination suggestions and seasonal special feature content, the site supports each customer in developing their personal style.

This time, 'ZETA SEARCH,' the e-commerce product and on-site search engine provided by ZETA, has been introduced to 'NY.ONLINE,' operated by Daido Forward.

As a result, users can now seamlessly explore products across brands and categories, quickly reaching their desired items while efficiently discovering products that match their needs from a diverse lineup. This contributes to improved site usability and the realization of a more comfortable shopping experience.

Enhancing Circulation and Satisfaction with 'Related Outfits' and 'Related Features'

At the top of the search results page, users can now switch via tabs to view not only relevant products but also 'Related Outfits' and 'Related Features' associated with their search criteria. This allows users to seamlessly check styling ideas and feature content related to the items they are searching for, without navigating away from the page. By providing not only individual product information but also practical usage scenarios and related content aligned with search intent, the system supports increased site circulation and more satisfying product selection.

Optimizing Product Discovery with Expanded Multifaceted Filtering

A filtering panel has been implemented on the left side of the search results page. In addition to basic options such as size, color, and price range, users can now apply multifaceted filters including 'discount rate,' 'magazine feature,' and 'in-store fitting reservation availability.' Furthermore, users can now narrow down products based on detailed attributes such as season and occasion.

This enables the rapid extraction of items that precisely match users' specific needs, contributing to improved convenience and a stress-free, smooth shopping experience.

<Example Filters>

Gender / Brand / Item / Size / Color / Price / Discount Rate / Stock Status / Magazine Feature / In-store Fitting Reservation Availability / Specialty Search (Season, Occasion, etc.)

Leveraging its strengths in AI-powered data analysis, ZETA will continue to provide valuable services to users and e-commerce site operators.

[Official SNS] X Account

[ https://twitter.com/zeta_cx ] Facebook Account

[ https://www.facebook.com/zetacom ]

[CX Enhancement Generative AI Solution ZETA CX Series]

E-commerce Product and On-site Search Engine ZETA SEARCH

[ https://zeta.inc/cx/products/zs ]

Hashtag Utilization Engine ZETA HASHTAG

[ https://zeta.inc/cx/products/zh ]

Retail Media Advertising Engine ZETA AD

[ https://zeta.inc/cx/products/za ]

Review, Testimonial, Q&A Engine ZETA VOICE

[ https://zeta.inc/cx/products/zv ]

Recommendation Engine ZETA RECOMMEND

[ https://zeta.inc/cx/products/zr ]

AI Chat for E-commerce ZETA TALK

[ https://zeta.inc/cx/products/zt ]

Generative AI Integration Platform ZETA LINK for AI

[ https://zeta.inc/cx/products/zl ]

Generative AI Search Optimization Service ZETA GEO

[ https://zeta.inc/cx/products/zg ]

Loyalty Enhancement Engine ZETA ENGAGE

[ https://zeta.inc/cx/products/ze ]

E-commerce Curation Engine ZETA BASKET

[ https://zeta.inc/cx/products/zb ]

OMO & DX Solution ZETA CLICK

[ https://zeta.inc/cx/products/zc ]

Prediction & Personalization Solution ZETA DMP

[ https://zeta.inc/cx/products/zd ]

[Inquiries]

Product Inquiries: info@zeta.inc

IR Inquiries: ir@zeta.inc

ZETA Inc. https://zeta.inc

Address: 17F, Santa Towers Center Building, 2-11-22 Sangenjaya, Setagaya-ku, Tokyo 154-0024

Established: August 2005

Capital: 96 million yen (as of October 1, 2024)

Representative: Noriyuki Yamazaki

Business: Development and sales of generative AI solutions for CX enhancement