【Speaking on May 26 (Tue)】ZETA Inc. President Yamazaki to Deliver Seminar on "Search and Recommendation Strategies in the AI Era for E-commerce" at 'Net Shop Manager Forum 2026 Spring'

ZETA Inc. (Headquarters: Setagaya-ku, Tokyo; hereinafter ZETA), which provides the CX improvement generative AI solution "ZETA CX Series" and supports the enhancement of customer experience value, announced that its President, Mr. Yamazaki, will speak at a seminar on the theme of "Search and Recommendation Strategies in the AI Era for E-commerce" at the "Net Shop Manager Forum 2026 Spring," held offline by Impress Corporation on Tuesday, May 26, 2026.

See details

■ Structural Changes in E-commerce Brought About by the Advancement of Generative AI

The rapid evolution of generative AI is bringing about a major turning point in the customer experience in e-commerce. Traditional search behavior centered on users entering keywords to find products, but it has now evolved into an experience where users are guided to optimal products through dialogue with AI. In Europe and the United States, agentic commerce, conversational search, and the utilization of AI recommendations are advancing, and similar changes are expected to accelerate in Japan.

In this situation, to utilize AI in e-commerce, improving the accuracy of search and recommendations is indispensable, and the accumulation and utilization of 1st Party Data, including UGC (User Generated Content), which forms the basis for this, will determine competitive advantage. In particular, how to design "products/content chosen by AI" is a crucial theme for future e-commerce.

■ Seminar Theme: Search, UGC, and Data Utilization to Be Chosen by AI

In this seminar, based on advanced e-commerce trends in Europe and the United States, we will look ahead to the future of the Japanese market and explain how to combine and utilize AI agent search, AI recommendations, and UGC.

We invite those interested in e-commerce strategies in the AI era, or those facing challenges with search and recommendations, to participate, as we will explain content that can be applied to your own initiatives.

【ZETA Seminar Overview】

■ Date and Time

Tuesday, May 26, 2026, 11:35 AM - 12:15 PM

■ Track Number

A-2

■ Seminar Title

What are Search and Recommendation Strategies in the AI Era for E-commerce?

~How to Utilize AI to Improve CX by Leveraging UGC~

https://netshop.impress.co.jp/event/202605tokyo#timetable1

■ Speaker

Tokuyuki Yamazaki, President and CEO, ZETA Inc.

【Event Overview】

Event Name: Net Shop Manager Forum 2026 Spring

~e-Commerce Communication Day~

Organizer: Impress Corporation

Date and Time: Tuesday, May 26, 2026, 10:30 AM - 6:00 PM

Venue: Offline

Fee: Free (Pre-registration required)

■ Pre-registration

https://evt-entry.impress.co.jp/nettan_spring/

*This event is for e-commerce businesses (those with e-commerce sites).

ZETA will continue to provide beneficial services to users and e-commerce site operating companies by leveraging its strengths in AI-powered data analysis.

【Official SNS】
X Account

[ https://twitter.com/zeta_cx ]
Facebook Account

[ https://www.facebook.com/zetacom ]

【CX Improvement Generative AI Solution ZETA CX Series】

EC Product Search / On-site Search Engine ZETA SEARCH

[ https://zeta.inc/cx/products/zs ]

Hashtag Utilization Engine ZETA HASHTAG

[ https://zeta.inc/cx/products/zh ]

Retail Media Ad Engine ZETA AD

[ https://zeta.inc/cx/products/za ]

Review / Word-of-mouth / Q&A Engine ZETA VOICE

[ https://zeta.inc/cx/products/zv ]

Recommendation Engine ZETA RECOMMEND

[ https://zeta.inc/cx/products/zr ]

AI Chat for EC ZETA TALK

[ https://zeta.inc/cx/products/zt ]

Generative AI Integration Platform ZETA LINK for AI

[ https://zeta.inc/cx/products/zl ]

Generative AI Search Optimization Service ZETA GEO

[ https://zeta.inc/cx/products/zg ]

Loyalty Improvement Engine ZETA ENGAGEMENT

[ https://zeta.inc/cx/products/ze ]

EC Curation Engine ZETA BASKET

[ https://zeta.inc/cx ]