ZETA RECOMMEND Recommendation Engine Implemented in the Official 'Amano Foods' Online Shop Operated by Asahi Group Foods

ZETA Inc. (Headquarters: Setagaya-ku, Tokyo, hereinafter 'ZETA'), which provides the CX improvement generative AI solution 'ZETA CX Series' to help enhance customer experience value, announces that its recommendation engine 'ZETA RECOMMEND' has been implemented in the 'Amano Foods' official online shop operated by Asahi Group Foods, Ltd. (Headquarters: Sumida-ku, Tokyo, hereinafter 'Asahi Group Foods'). Asahi Group Foods operates as the 'food' business arm of the Asahi Group, driven by the mission of 'Creating deliciousness that exceeds expectations and a fun lifestyle culture.' The company offers a wide variety of products that respond to changes in society and consumer needs. Its brand, 'Amano Foods,' is a pioneer in freeze-dried foods, creating products that offer 'deliciousness,' 'fun,' and 'surprise.' The 'Amano Foods' official online shop is operated by Asahi Group Foods with the desire to 'contribute to daily dining tables through convenient, high-quality freeze-dried foods.' The brand's appeal is communicated through exclusive content only available on the official online shop, such as the sale of mail-order-exclusive products and the introduction of arranged recipes. Now, the recommendation engine 'ZETA RECOMMEND' provided by ZETA has been introduced to the 'Amano Foods' official online shop, supporting improved site navigation and the creation of cross-selling opportunities. Contributing to Increased Purchase Intent through Rich Popularity Rankings A 'Popularity Ranking' is now displayed on the top page. As a feature that allows users to grasp top-selling items at a glance, it supports smooth product selection. Especially for first-time visitors, it serves as an opportunity to select products with peace of mind, encouraging purchasing decisions. Additionally, displaying rankings by genre maximizes contact opportunities with products according to the user's areas of interest, contributing to an increase in the average number of items purchased and an improvement in CVR. - 'All Products' - 'Miso Soup' - 'Nyumen (Hot Noodles)' - 'Rice Bowl Toppings / Zosui (Rice Soup)' - 'Soup' - 'Curry / Stew' Contributing to Cross-Sell Expansion through Personalized Recommendations 'Recommended Products' are now displayed on the product detail pages. Based on the product category currently being viewed and purchase history, products that align with each user's interests are shown, creating encounters with new products. This promotes the simultaneous purchase of related items, contributing to the expansion of cross-selling and the improvement of CVR. When viewing 'Hamburger Steak': - Freeze-dried Artisan: Shrimp Tempura Rice Bowl Base, etc. When viewing 'Miso Soup': - Heartfelt Bowl: Taro Miso Soup, etc. ZETA will continue to leverage its strengths in AI-driven data analysis to provide valuable services to users and e-commerce site operating companies. [Official SNS] X Account Facebook Account [CX Improvement Generative AI Solution ZETA CX Series] - E-commerce Product Search/Site Search Engine: ZETA SEARCH - Hashtag Utilization Engine: ZETA HASHTAG - Retail Media Advertising Engine: ZETA AD - Review, Word-of-Mouth, Q&A Engine: ZETA VOICE - Recommendation Engine: ZETA RECOMMEND - AI Chat for E-commerce: ZETA TALK - Generative AI Integration Platform: ZETA LINK for AI