ZETA RECOMMEND Recommendation Engine Introduced to Asahi Group Foods' Amano Foods Official Online Shop

ZETA Inc., a provider of CX improvement generative AI solutions under the "ZETA CX Series," announced the introduction of its recommendation engine, "ZETA RECOMMEND," to the official online shop of "Amano Foods," operated by Asahi Group Foods Co., Ltd. Asahi Group Foods, a food business within the Asahi Group, offers diverse products to meet changing consumer needs. Its "Amano Foods" brand is a pioneer in freeze-dried foods, focusing on taste, enjoyment, and surprise. The Amano Foods official online shop, managed by Asahi Group Foods, aims to contribute to daily meals through easy-to-use, high-quality freeze-dried foods, offering exclusive products and recipe introductions. The newly introduced ZETA RECOMMEND engine supports improved site navigation and cross-selling. It displays popular rankings on the top page, helping users quickly identify best-selling products and supporting smooth product selection, especially for first-time visitors. Genre-specific rankings maximize product exposure based on user interests, contributing to increased average purchase quantity and CVR. On product detail pages, personalized recommendations are displayed based on browsing history and purchase history, fostering new product discoveries and promoting simultaneous purchases of related items, thereby expanding cross-selling and improving CVR. ZETA Inc. (established August 2005, capital 96 million JPY as of October 1, 2024) will continue to provide beneficial services to users and e-commerce operators by leveraging its strengths in AI-powered data analysis.