ZETA CX Series Supports OpenAI's "Apps in ChatGPT", Accelerating Initiatives in the Era of Agentic Commerce

April 9, 2026

ZETA Inc.'s CX improvement generative AI solution, the "ZETA CX Series," now supports OpenAI's "Apps in ChatGPT" feature. This allows consumers to access product searches, recommendations, and reviews directly through ChatGPT, creating a seamless shopping experience aligned with agentic commerce. ZETA plans to continue advancing its AI agent integration to enhance user engagement and lifetime value.

product_launchNQ 100/100出典：PR Times

📋 Article Processing Timeline

📰 Published: April 9, 2026 at 17:00
🔍 Collected: April 9, 2026 at 08:30
🤖 AI Analyzed: April 18, 2026 at 17:05 (224h 35m after Collected)

ZETA Inc. (Headquarters: Setagaya-ku, Tokyo; hereinafter "ZETA"), which provides the CX improvement generative AI solution "ZETA CX Series" to help enhance customer experience value, announces that its product lineup, including the site search and EC product search engine "ZETA SEARCH," now supports the "Apps in ChatGPT" feature (*1) provided by OpenAI, Inc. (OpenAI Group PBC, Headquarters: San Francisco, California, USA; Representative: CEO Sam Altman; hereinafter "OpenAI") since October 2025.

ZETA has been advancing AI agent support for the "ZETA CX Series" since the end of 2025.

To date, we have announced integrations with "Channel Talk" (*2), an AI chat service with an extensive global track record, and "LiveX AI" (*3), an AI agent utilizing holograms and digital panels, in partnership with NVIDIA, a strategic partner in the retail sector.

As we strategically advance AI agent compatibility, support for major generative AIs such as ChatGPT and Gemini is essential, and we are sequentially working on these integrations. As part of these efforts, the respective products of the "ZETA CX Series" have now begun supporting "Apps in ChatGPT," OpenAI's app integration feature.

This allows consumers, through ChatGPT apps provided by EC operators, to directly reference product searches, recommendations, reviews/Q&A, and more, powered by our "ZETA CX Series" on EC sites.

Specifically, by utilizing "ZETA LINK" (*4), our generative AI integration platform service, compliance with the app specifications of "Apps in ChatGPT" is achieved. We will also support the construction of corresponding apps and the review process at OpenAI. Once approved by OpenAI, it will be published in the ChatGPT app directory and made available for users. Furthermore, we will respond to future specification changes of "Apps in ChatGPT" through updates to "ZETA LINK."

Consequently, consumers can enjoy a shopping experience indicative of the agentic commerce era directly on ChatGPT, seamlessly engaging with product searches, recommendations, and reviews/Q&A without conscious effort.

Actions such as learning more about a product, referring to other users' reviews and Q&A, and viewing recommendations based on those contexts occur naturally within the conversation flow with ChatGPT, which is expected to enhance purchase intent, loyalty, and LTV.

We will continue to proactively promote AI agent support for the "ZETA CX Series," contributing to the further realization of agentic commerce.

*1 https://openai.com/ja-JP/index/developers-can-now-submit-apps-to-chatgpt/

*2 https://zeta.inc/press-release/topics/channel-corporation-zeta-business-development-alliance/2026/0210

*3 https://zeta.inc/press-release/topics/zeta-neo-japan-livex-ai-inc-business-development-alliance/2026/0324

*4 https://zeta.inc/press-release/products/zeta-link-start-of-provision/2026/0217

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