EC Product Search and Site Search Engine 'ZETA SEARCH' and Hashtag Engine 'ZETA HASHTAG' Implemented on 'GSTV', the Jewelry Specialty Channel Service Site Operated by GSTV
ZETA Inc. has implemented 'ZETA SEARCH' and 'ZETA HASHTAG' on GSTV's jewelry EC site. This enables advanced search functionalities linked to TV broadcast times, greatly improving search experience and site navigability.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 17:00
- 🔍 Collected: April 7, 2026 at 08:30
- 🤖 AI Analyzed: April 21, 2026 at 00:18 (327h 48m after Collected)
ZETA Inc. (Headquarters: Setagaya-ku, Tokyo, hereafter ZETA), which provides the CX improvement generative AI solution 'ZETA CX Series' and supports the enhancement of customer experience value, announces that the EC product search and site search engine 'ZETA SEARCH' and the hashtag utilization engine 'ZETA HASHTAG' have been implemented on 'GSTV', a jewelry specialty channel service site operated by GSTV Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, hereafter GSTV).
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GSTV's philosophy is to 'create new jewelry value and culture, and convey its charm through a specialty jewelry channel.'
They deploy a direct marketing-style business that handles everything consistently from jewelry planning and manufacturing to sales. With content distribution via TV broadcasting at its core, they provide value to customers through diverse sales channels such as the web, stores, and events.
Their jewelry specialty channel service site, 'GSTV', is an EC site linked to the jewelry specialty channel 'Jewelry☆GSTV'. In addition to purchasing products introduced on TV broadcasts online, product information is posted in real-time centering on the jewelry featured in the programs.
On 'GSTV', which provides a purchasing experience linking TV broadcasting and EC, a challenge became apparent: 'it is difficult to reach the desired product' due to the increasing number of items. Furthermore, there was a demand for methods to improve convenience while utilizing the existing infrastructure.
Against this backdrop, to achieve both searchability and discoverability, ZETA's EC product search and site search engine 'ZETA SEARCH' and hashtag utilization engine 'ZETA HASHTAG' were implemented. This has realized the advancement of the search experience and the improvement of navigability without significantly changing the site structure.
Intuitive operability achieved through advanced filtering
We implemented an 'advanced search' feature next to the search window, allowing products to be narrowed down by multiple conditions. Users can search by combining various fields, including 'Broadcast Date and Time' linked to the jewelry specialty channel 'Jewelry☆GSTV', allowing them to smoothly reach the product that fits their desires.
Filtering examples: Broadcast Date and Time / Item / Stone Type / Base Metal / Price Range
See details
GSTV's philosophy is to 'create new jewelry value and culture, and convey its charm through a specialty jewelry channel.'
They deploy a direct marketing-style business that handles everything consistently from jewelry planning and manufacturing to sales. With content distribution via TV broadcasting at its core, they provide value to customers through diverse sales channels such as the web, stores, and events.
Their jewelry specialty channel service site, 'GSTV', is an EC site linked to the jewelry specialty channel 'Jewelry☆GSTV'. In addition to purchasing products introduced on TV broadcasts online, product information is posted in real-time centering on the jewelry featured in the programs.
On 'GSTV', which provides a purchasing experience linking TV broadcasting and EC, a challenge became apparent: 'it is difficult to reach the desired product' due to the increasing number of items. Furthermore, there was a demand for methods to improve convenience while utilizing the existing infrastructure.
Against this backdrop, to achieve both searchability and discoverability, ZETA's EC product search and site search engine 'ZETA SEARCH' and hashtag utilization engine 'ZETA HASHTAG' were implemented. This has realized the advancement of the search experience and the improvement of navigability without significantly changing the site structure.
Intuitive operability achieved through advanced filtering
We implemented an 'advanced search' feature next to the search window, allowing products to be narrowed down by multiple conditions. Users can search by combining various fields, including 'Broadcast Date and Time' linked to the jewelry specialty channel 'Jewelry☆GSTV', allowing them to smoothly reach the product that fits their desires.
Filtering examples: Broadcast Date and Time / Item / Stone Type / Base Metal / Price Range