ZETA Receives Patent Allowance for Loyalty Enhancement Engine "ZETA ENGAGEMENT"

ZETA Inc. (Headquarters: Setagaya-ku, Tokyo, hereinafter ZETA), which supports the improvement of customer experience value by providing the CX enhancement generative AI solution "ZETA CX Series," announces that it has received a patent allowance* from the Japan Patent Office for its technology related to user behavior influence scoring and promotional actions within the loyalty enhancement engine "ZETA ENGAGEMENT."

The establishment of this technology will enable the provision of new purchasing experiences originating from UGC (User Generated Content) and contribute to the maximization of LTV for EC businesses.

■ Overview of this Patent

This patent is a technology that calculates an influence score for each user based on how much their user actions, such as posting reviews or adding to favorites, have influenced other users. For example, it is possible to numerically capture the magnitude of influence when a posted review leads to another user's purchase, when it receives many "helpful" or "like" votes, or when a hashtag is generated. Furthermore, by awarding points according to this score, a mechanism is realized that promotes user actions within the site.

Additionally, in the notification function when other users react to one's own actions, it provides a function to display related products and products linked to hashtags generated from one's own reviews within that notification. This allows users to gain a "sense of contribution" that their actions have been useful in the purchasing decisions of others, while also enabling them to receive useful information based on their interests and concerns at the optimal timing.

By utilizing this technology, EC businesses can realize "meaningful notifications (personalized push)" tailored to each user's actions, rather than conventional uniform promotions. This enhances user satisfaction, promotes review posting, accumulates UGC data, and encourages continued site usage, leading to increased loyalty to the service and maximization of LTV.

This technology is not merely about awarding points; its uniqueness lies in the logic that directly converts a "user's sense of contribution" into "purchasing intent." This enables the formation of a self-sustaining community and sales expansion independent of advertising costs.

■ Future Business Outlook

In recent years, information disseminated by users themselves, such as reviews and Q&A, has had a significant impact on purchasing decisions on EC sites, and the importance of measures utilizing this UGC data is increasing.

This patent allows us to understand how user actions influence the reactions and purchases of other users, visualize that influence as "contribution," and propose products according to user actions through notifications and product displays.

We support the realization of improved customer experiences through various solutions in our "ZETA CX Series," including the EC product search and site search engine "ZETA SEARCH," as well as the utilization of reviews, hashtags, and generative AI. With this patent, we will further strengthen these initiatives and contribute to improving convenience and business growth for EC sites of various companies, regardless of industry.

■ What is the Loyalty Enhancement Engine "ZETA ENGAGEMENT"?

"ZETA ENGAGEMENT" creates diverse engagement by utilizing reviews, hashtags, curation, and recommendations, in addition to providing incentives (points) through various customer touchpoints and